Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry.

Episode 5

In episode 5 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing in the financial services industry) and Vikram Krishna (co founder of Sacred Groves -a community interest company that protects natural habitats around the world). In this episode they explore all things about developing a purpose led organisation from inception, combining 30 years of marketing experience in financial services to making an impact on ESG, keeping creativity and how CMOs can navigate ESG.

The purpose of the podcast is to educate and inspire the marcomms community to drive change around sustainability and ESG, build case studies of great work marketeers have done in the region around ESG and demonstrate real life problem solving and creativity to influence stakeholder groups around better ESG principles.

The aim of the series is to empower the wider marcomms community to drive change in their organisations.

The series produced by Podcast Now, will cover topics such as: Sustainability and ESG Literacy, Creativity and Storytelling, Behavioural Science and case studies from leading marketeers in the region.