In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a crucial question for website managers: Should you upload videos directly to your website or embed them from platforms like YouTube and Vimeo?

The discussion delves into the strategic considerations behind video hosting decisions, performance implications, and how to maximise both user experience and discoverability. Pascal and Jonny break down when to use native uploads versus embeds, and explain the distinct advantages of YouTube for reach versus Vimeo for polish and control.

The episode also reflects on Jason Hellerman's five-part YouTube storytelling framework from No Film School, revealing how to structure videos that hook viewers immediately and keep them engaged through to the final reflection. This proven structure works for B2B, B2C, and social content alike.

Finally, Jonny and Pascal introduce two powerful AI tools: one for generating complete website prototypes in seconds, and another for creating professional-grade product imagery, plus actionable website optimisations you can implement today.

If you manage a website, create video content, or want to improve your site's performance and engagement—this episode delivers immediately applicable strategies.

🎥 Should I Upload Videos Directly to My Website or Embed Them?

The answer depends on your strategic goals and the type of video content you're creating.

Upload directly to your website when:

• You need seamless integration (hero videos, contact page messages, product demonstrations)
• You want complete control over branding and user experience
• The video is bespoke to that specific page
• Critical: Optimize video files rigorously to maintain site speed

Embed YouTube videos when:

• You're building a YouTube channel and want to increase visibility
• You want videos to be easily shareable across platforms
• You're creating social-style content that benefits from wider distribution
• The more places a YouTube video appears in relevant contexts, the better for SEO
• Watch out for: Limited branding control, potential ads, and suggested videos from competitors
• Pro tip: Add ?rel=0 to the end of YouTube embed URLs to show only videos from your channel

Embed Vimeo videos when:

• You need polished, professional presentation for service pages or case studies
• You want full control over branding without ads or distractions
• You're creating promotional content or training materials
• You need granular control over download and sharing permissions
• Note: Vimeo requires a paid subscription based on upload volume

Cookie compliance matters: Remember that embedded videos trigger third-party cookies—ensure your privacy policy covers this for GDPR compliance.

🎬 How Do I Structure Videos to Hook Viewers and Keep Them Engaged?

Based on Jason Hellerman's framework from No Film School, here's the five-part structure for compelling YouTube content:

Part 1: The Hook (15-20 seconds)

• Present the big goal or problem you're addressing
• Answer the "what"—what will you explore, solve, or understand?
• Use pattern interrupts: bold statements, surprising stats, or quick visuals
• Speak directly to your ideal client using "you" and "your"
• Build curiosity with strategic word choices
• Include social proof early if possible (e.g., "tested across X clients")

Part 2: The Context (up to 1 minute)

• This is surprisingly the most important section
• Shift from "what" to "why"—why does this matter to you and your audience?
• Explain the significance and relevance of your topic
• Establish credibility and set expectations

Part 3: The Rising Action

• Document the journey truthfully—both successes and struggles
• Show internal and external challenges
• Make it relatable by demonstrating you don't have all the answers immediately
• This is where most people start thinking, but it should come third

Part 4: The Climax/Resolution

• Deliver what viewers have been waiting for
• Show the transformation—what changed, what you learned, what you achieved
• Answer whether you succeeded in solving the problem

Part 5: The Reflection

• Summarise key learnings
• For YouTube specifically: Share only ONE key takeaway or lesson
• Avoid the temptation to share multiple lessons
• Create a satisfying close (the "riding off into the sunset" moment)

Additional tips:

• You don't have to write sections in order—start with the journey (Part 3), then extract the hook and context
• If you're not ready for video, use this structure for written articles first
• "If you can write it, you can film it"

🛠️ What AI Tools Can Transform My Website Creation and Visual Content?

Deep Site by HuggingFace (Jonny's pick):

• AI-powered website generator that creates complete sites from text prompts
• Produces homepage code, content, images, and design in seconds
• Uses DeepSeek AI model (can be changed to other models)

Best use cases:

• Rapid prototyping and idea generation
• Starting point for client discussions
• Exploring design concepts quickly
• Overcoming blank page paralysis
• Access at: huggingface.co/spaces/enzostvs/deepsite

Google Gemini Nano Banana Image Generator (Pascal's pick):

• Google's latest iteration of AI image generation
• Significantly improved quality and blending capabilities

Key features:

• Generate images from text descriptions
• Upload your own product/service images as inspiration
• Merge multiple separate images into seamless compositions
• Create variations and new versions of existing photos
• Animate generated images for teaser content

Strategic value:

• Upskill yourself as an image creator
• Enhance product and service visual storytelling
• Create custom images without expensive photoshoots

Critical skill: Master briefing and prompt writing for image generation

• The battleground is shifting from text-based AI to image and video generation

⚡ What Website Changes Should I Make Right Now?

Jonny's Call to Action: Optimize Core Web Vitals

Check your performance using two methods:

• Google PageSpeed Insights (test your homepage)
• Google Search Console (check Core Web Vitals tab after signing up)

What Core Web Vitals measure:

• Site speed and loading performance
• Mobile responsiveness
• Visual stability (content doesn't shift as it loads)

Why this matters: Google and other search engines will rank competitors higher if you're not passing Core Web Vitals

• Failing these benchmarks significantly reduces visibility regardless of content quality

Action: Identify problems, fix them, ensure your site is fast, responsive, and stable

Pascal's Call to Action: Audit Your Marketing Tools for Hidden AI Features

The opportunity: Most software you already pay for has added AI assistants—but they don't announce them prominently

• What to do:
• List ALL your digital marketing apps and software (including free ones)
• Investigate each one for new AI features (look for new icons or menu items)
• Contact customer service for paid platforms and request an AI feature demo
• Ask for a full platform tour—you may be missing other valuable features

Time savings: Could reclaim 15 minutes to several hours per month

Mindset shift: Be curious about your existing tools rather than always seeking new ones, and of course, reinvest saved time into running your website more successfully!

🔑 Key Takeaways — What You’ll Learn (with timestamps)

00:49 – Introduction and approaching episode 50!

02:13 – You Ask, We Answer: Should I upload videos directly or embed them?

03:49 – When to upload videos natively to your website

04:50 – The benefits of embedding YouTube videos for channel growth

05:18 – Using Vimeo for polished, professional video presentation

06:15 – Cookie compliance considerations for embedded videos

07:38 – Managing YouTube's related video recommendations

09:16 – Website Stories: How YouTube creators hook audiences immediately

10:14 – Part 1: The Hook – presenting the problem in 15-20 seconds

11:39 – Part 2: The Context – explaining the 'why' behind your story

12:34 – Part 3: The Rising Action – documenting the journey truthfully

12:59 – Part 4: The Climax – revealing the transformation

13:26 – Part 5: The Reflection – sharing one key takeaway

14:38 – Pattern interrupts and speaking directly to your ideal client

16:54 – Writing the structure before filming your video

18:26 – The Website Engine Room: Deep Site AI website generator

21:12 – Google Gemini Nano Banana for AI image generation

24:31 – Mastering briefing skills for AI image creation

25:07 – Website Call to Action: Optimise for Core Web Vitals

26:03 – Checking Core Web Vitals in Google Search Console

26:32 – Pascal's tip: Audit your marketing tools for hidden AI features

28:25 – Reclaiming time by discovering AI assistants in existing software

29:22 – Episode wrap-up and rdon't forget to leave reviews

🔎 SEO Keywords & Tags:

video embedding best practices, YouTube vs Vimeo comparison, Core Web Vitals optimisation, website video optimisation, Google PageSpeed Insights, Google Gemini image generator, YouTube storytelling framework, Google Search Console tutorial, video content strategy, website speed optimisation, AI marketing tools audit

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👉 check our book "WebProud" on Amazon for more website mastery strategies

👉 Connect with us on LinkedIn:

• Jonny Ross
• Pascal Fintoni

About the Hosts

Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

Jonny Ross

Hello, it's episode 47 of the 90 Day Website Mastery Podcast. I'm here with my co-host, Pascal. Pascal Fintoni. Are you all right, Pascal?

Pascal Fintoni

Oh, I'm more than all right. You said number 47, which means we're approaching number 15. I've been thinking about this, Johnny Ross, about 50. To begin with, that people allowed us to do up to 50 episodes is already a great, great gift for you and I.

Pascal Fintoni

But what does it mean? It means that by October, November, we'll have answered 50 practical questions. about what it means to run a website and feel proud of your website again. That means we've reviewed 50 content pieces from podcasts to articles to infographics.

Pascal Fintoni

It means we've given people 100 website apps to try out. Can you imagine? And we have given people 100 simple call to actions to do right now for their website. This is special.

Jonny Ross

I agree. I was thinking 100 apps that we've reviewed over these is quite mental. Listen, thanks for joining us. You might be watching us right now live.

Jonny Ross

You might be listening to the podcast either way. We're so glad you're here. Perhaps you're on YouTube, perhaps you're on Facebook, perhaps you're on LinkedIn or even on Instagram. Hello.

Jonny Ross

If you're with us now, please feel free to use the comments, ask us questions, let us know what you want. And if you're listening to the replay or on the podcast, please do reach out and let us know what you think and tell us what you want in future episodes. To remind you, this is the 90-Day Website Mastery Podcast, the perfect companion to our 90-Day Website Mastery Program and our recently published book, Web Proud. It's our 47th episode.

Jonny Ross

We're excited to bring you even more valuable insights and practical advice to help you enhance your website's performance and ultimately make you web proud. We have four segments in every episode, and so without telling you what they are, I'm just going to dive in. I'm going to dive in, Pascal. Let's go.

Jonny Ross

Segment number one, you ask, we answer.

Pascal Fintoni

So as people can tell, if you're watching live on replay video or podcast, the title refers to video, smarter video. And this question is actually hot on the press from only a few days ago during a workshop. So we're talking about the power of video, you know, video, visual storytelling, Johnny. And someone said, you know, I do a lot of video on social media.

Pascal Fintoni

And then I said, well, if it's just on social media, you know, be careful. You may want to repurpose those videos and put them on your website, you know, because it would be missed. And actually it's about legacy. It's about, you know, all the things that we've spoken about many a time on this show.

Pascal Fintoni

So the gentleman went, yeah, I think you're right. So what do I do then with this video that I may repurpose using perhaps on the AI platform you never recommended? Do I upload the video directly on the website? Or do I embed them?

Pascal Fintoni

And if I go for embedding as opposed to a native uploading, which one is better, YouTube or Vimeo? What say you, Tony Ross?

Jonny Ross

Great question. Yeah, I mean, we've talked for a long time about how different forms of content are so important. Different people take content in in different ways, whether that be audio or visual or reading. So it's really important to have that cross-section of content, and we absolutely advocate for video hugely, especially, well, just in terms of how content's consumed right now, but more so for things like geo-optimization, AI, etc. So whether you upload or embed, well, it depends on what the video

Jonny Ross

is, really. I think embed, they both have pros and cons really. So if you, for example, wanting a sort of hero video, the moment you get to a website and you sort of see that header image, then uploading to the website would be the best thing because you can have full control over that. But you also need to make sure that you've optimized that video ridiculously well so that the speed of loading is really good.

Jonny Ross

But where embed comes in is to support, for example, your YouTube channel. So if you're trying to grow a YouTube channel, trying to increase your search engine optimization to increase your visibility to be found, the more places that that YouTube video is shared in relevant places, the better. So if you can support that YouTube channel by embedding YouTube videos to your website, within blogs or within service pages or within product pages, that's a really really good thing to do. I guess the downsides with embedding YouTube videos is that you don't have quite as much control, you can't control some of the branding, you can't control some of the adverts that might come in or the suggested videos afterwards.

Jonny Ross

So, I also have a Vimeo account. Now, Vimeo costs, depending on how much you're uploading to the platform, but the beauty of Vimeo is that you've got full control of the branding and full control of how that video works and whether someone can download it or not or share it or not. So I think if you're looking for like a really polished video for perhaps a service page and it's really polished and it's bespoke to the website, then Vimeo would be the best way of doing it. If you're trying to really grow your YouTube channel, grow your presence, get more eyes on that particular video, then sharing and embedding YouTube video would be the way forward and really keep uploading to the website, really keeping that purely for elements on the website where you need it

Jonny Ross

to be seamless in the website, but bearing in mind that it can affect the speed and the optimization of the site. So yeah, it's a bit of a mixed bag, but hopefully I've sort of explained the different routes

Pascal Fintoni

and pros and cons. And you've done so superbly well, my dear friend. So you're absolutely right. Because we have three options, you actually almost want to put together the business case for us.

Pascal Fintoni

So for me, the upload directly on the website would be for something that maybe is on a contact us page, where there's a final message that can help with conversion. Maybe it's a product page, as you described. Maybe it's actually part of the case studies, where, as you say, you want to control and make it really part of the website. For me, the choice with YouTube is almost as it should be, which is for that, what I call social content, whereby you want, you know, the awful term shareability, you want the exposure, but also for others to be able to happily share it and so on and convert

Pascal Fintoni

it in so many different ways. Whereas Vimeo would be for my promotional content, you know, the case studies, maybe some training courses and so on. We're going to control what we call the player. There's more things you can do with YouTube.

Pascal Fintoni

I've done some research on that because I remember everyone in one of our previous episodes, the complaint about YouTube is that when the video gets to the end, YouTube will automatically recommend other videos. And what you want to avoid, of course, is for the competition to be recommended on your website. That would be unfortunate. So remember that at the end of the the address of the video itself.

Pascal Fintoni

If you add the question mark R-E-L for related, R-E-L equals zero, it will recommend your own video from your own channel as opposed to outside. So for me, I have three columns. direct upload, YouTube and Vimeo, as you can start to make a list of which videos you were gonna put where or in what manner. But in the context of the scenario where someone has put together lots of kind of Facebook reels and Instagram reels and so on, therefore very conversational in nature, compile them into a weekly or fortnightly or monthly roundup.

Pascal Fintoni

But for me, there would be a YouTube embed for that one.

Jonny Ross

Yeah, we've got a comment coming through on LinkedIn. Kane Mitchell 100% agrees how to upload and embed. One point that Kane's made, which is interesting, is that considering cookies when you're embedding video. So having a cookie policy and being GDPR compliant is really important.

Jonny Ross

And so making sure that you're including in your policies that there's third party apps, et cetera. because that can not only cause problems with users, but also the engines actually wanting to show your pages. So really good point, Cain. Anyone else listening, if you've got any questions or points, please do add them.

Jonny Ross

So yes, I like the idea of that three column and thinking about how to use, how to spread and how you can sort of use each of those channels. But the fact that people are asking you Not should I be adding video to my website, but how should I be adding is brilliant. We absolutely endorse adding video to your website. Should we move on to our next segment, which is website stories?

Pascal Fintoni

Now, in this segment of the show, Johnny and I review a content from the interweb, as I call it, with affections. Could be an article, could be a podcast, could be an e-book, and so on. And today, it's an article written by Jason Hellerman from No Film School. So to begin with, Johnny, Viewers and listeners, I'm delighted to present to you one of my go-to websites full of anecdotes, advice, and so on about visual storytelling called No Film School.

Pascal Fintoni

Interestingly, I chose the article before we got the questions. So there is a bit of a theme going on, but I can't be accused of being well-organized, because literally the article was chosen, then I was asked a question a few days later. And the article's title is as follows. How do YouTube creators hook the audience right away?

Pascal Fintoni

And what Jess was doing there in an article and a video was to kind of explore the, I suppose, the language, the uniqueness of YouTube from the visual storytelling point of view. So there are many ways in which you can structure a story. There are many ways in which you can engage an audience. I typically teach myself, you know, a few.

Pascal Fintoni

But for YouTube, particularly for the short form content, and what I mean by short form, by the way, it's under the kind of 10 minute mark. I don't mean seconds, you know, but this idea of how do you structure your visual story in a way that is in line with the platform itself, which could be very different to others. So I recommend people follow the hyperlink on the show notes and watch the videos. But very, very quickly, there are five sections.

Pascal Fintoni

I'm going to go through them once in terms of giving you the name of the sections, then give you a quick description. So segment one or part one of your visual story for YouTube is called the hook. Number two, the context. Number three, the rising action.

Pascal Fintoni

Number four, the climax. And number five, the reflection. And all this is designed to help you think through before you go out with your mobile phone or your camera in terms of what you're going to capture. And this could be for B2B, B2C, social events and so on.

Pascal Fintoni

So the hook really is when you spend a very short moment to present Essentially, the goal, the problem, and what you desire to do in bashing that story. What is it that you're trying to achieve here? And you've got to explain, essentially, the what here. What are we going to explore today?

Pascal Fintoni

What are we going to look into? What are we going to solve as a problem? Or what are we going to understand better? That's number one.

Pascal Fintoni

And I'll be very brief. I would say that would be no more than 15, 20 seconds within your video. Number two, the context is by far the most important one, surprisingly, but it's very, very important. You've got to go from the what, which is the hook, to the why.

Pascal Fintoni

The context is to explain why you want to tell this story. Why is it important? Why is it significant to you and to your audience? And the context is very, very important.

Pascal Fintoni

And obviously, you and I do that quite a bit when we do training, and we explain the why of the subject matter of the day. before we move on to the explanation. And the context can be an entire minute explaining, you know, your why. Number three, the rising action.

Pascal Fintoni

This is where oddly people think of this one first. And so should you, this is where you document the journey. And it's really important as part of the storytelling to document the journey truthfully, both what is worked out well, but also what is not worked out so well in your attempt to find the answer, in your attempt to understand something better, in the attempt to solve that problem. And those struggles and challenges as well are part of the highs and lows.

Pascal Fintoni

They can be both internal but also external. Perhaps something happened that delayed you from achieving what you wanted to achieve and so on. Number four is the climax or the resolution, sometimes called in storytelling. And this is essentially what we've been waiting for.

Pascal Fintoni

Did you or did you not find the answer to the question or did you? Or did you not change what you were going to do? And this is really important for number four, to show the transformation. So, you know, I understand this better.

Pascal Fintoni

I can do this quicker, or whatever the subject matter was. And finally, very, very quickly, you've got to close with the reflection. And essentially, like in all movies, you know, the hero is riding the horse into the sunset. And you've got to kind of, you know, give people a closer.

Pascal Fintoni

So this is where you would summarize what you've learned. And the advice, which is interesting to me, in the context of YouTube storytelling, you should only share one key takeaway and one lesson, not many lessons, which is perhaps something that could be very tempting to do when one is very generous. So there you have it. This is how, on YouTube specifically, you can adopt a specific form of storytelling.

Jonny Ross

Do you know, I think that's why we struggle to have a domineering YouTube channel because there's no way that we can just give one tip away in each video. We just can't do it, can we? Yeah, I like that a lot. I like the structure of that.

Jonny Ross

I think it helps really get the mindset into how to structure a video. And the hook, well, Like you said, focusing on what the problem is first, I'd even take it further and make sure it's something that they really care about. What's the payoff for them? And jumping right into something that they care about.

Jonny Ross

And also just some other tips in terms of how to, because it's that doom scrolling, isn't it? And we've got that autopilot of just scrolling down a feed. And so how can you interrupt that? And we call it pattern interrupting.

Jonny Ross

So what can you do in that first sort of couple of seconds, whether it be a bold statement, a quick visual or a surprising stat that really gets the brain to pay attention. So really hooking into the hook, as you've said, which is the big goal of the problem, but also bringing some kind of statement or surprising stat into that as well. Making sure that when you're doing a recording video that we're using the word you and your so that you're talking to the listener directly to the listener. Don't be thinking you know that you're producing something for anyone and everyone.

Jonny Ross

Imagine that you are literally just talking to that one ideal client who is that ideal person that you're solving this problem for and talk directly to them and we've always said that right from the early days of writing blogs always use the word you and your and always imagine that you're just writing to that sort of one person. A couple of other tips to bring into this because as I said I like the structure and I like that you've got you know as you said the hook, the context, I'm just looking at the article, the rising action and the climax and the reflection. Just sort of focusing on that hook first of all.

Jonny Ross

Could you bring some curiosity into it as well? So whether that be, you know, just the play on words really to sort of get someone to be a bit more curious, to want to see what the answer is. And then finally, just a last tip from me is what social proof can you bring into it? So perhaps something like, you know, we tested this across X number of clients or X number of websites or X number of whatever it might be, X number of products.

Jonny Ross

What social proof can you bring into it quite quickly that sort of, again, enhances why someone should watch. But yeah, I think instead of just sort of going off and recording a video, having some kind of structure, really thinking about how you're going to get that hook right at the beginning for someone to watch I think is very strategic and a really clever idea.

Pascal Fintoni

Thank you very much. And you know, practically what it means though, it is very possible that you don't necessarily, let's say, write this down in the order in which it's on the page, but eventually when the finished document is shared with yourself, whatever. So you might find that, you know, you start with number three, where you actually know what you're going to do from documenting the journey of, you know, trying to solve the problem or whatever. So you can start with number three, because you kind of work out the body of the video.

Pascal Fintoni

out of which you can then extract the hook and the context, out of which you can extract the climax and the reflection. But very, very important when you document your journey, particularly if you are in a kind of advisory mode of sort, you've got to let people know both what's working and what's not working. You can't just be the hero that knows the answer immediately. It's not as relatable necessarily.

Pascal Fintoni

It depends on what you do, of course. But also, if people say, I'm not sure, Jonny and Pascal, I'm not really into video yet. Well, maybe you should write it first. And maybe this is a structure of some of the article series you can do.

Pascal Fintoni

Because ultimately, in my view, Jonny, I close on that. If you can write it, then you can film it. Well, I loved

Jonny Ross

the visual that you gave of the sort of guy riding off on the horse at the end and bringing it back to film all the time because you're right to do that. So yeah, I like the film connotations the whole way through, Pascal. Very good indeed. We should move to our next segment.

Jonny Ross

It's the website engineering.

Pascal Fintoni

Now, in this segment of the show, John and I like to research and share with you what we've discovered that could make life easier as a web seminar or content creator, an app, maybe a piece of kit, maybe a resource online. So what have you discovered, Johnny Ross?

Jonny Ross

Well, this one, I have been on the fence as to whether to share it or not, I must be honest. But I've gone back to my principles. I've gone back to what I teach. And I've gone back to, actually, if you can be helpful, if you can give things away, then all that does is help you in your business.

Jonny Ross

And what I have found is a tool called DeepSight, and it's on the HuggingFace.co platform. If you Google DeepSight, S-I-T, we'll put the links in the show notes anyway. What this is, it's an AI app that literally can create a website from a prompt within a matter of seconds, if not a minute or two. All the code, the full website, the content, the images, the whole thing, and it's mental.

Jonny Ross

Am I afraid of sharing it? As I said, I was considering, but do you know what? The clients that I'm after are probably not the clients that want to just create their own website. I'm looking at clients that really want to invest in a multi-channel approach that are thinking of a number of different aspects and not just the website, and actually really valuing the branding exercise, the design, the thought process.

Jonny Ross

So where I see this tool fitting Is an idea creation so that the way to be able to sort of play with ideas the way to be able to generate instead of starting from a blank page to be able to come up with something very quickly and easily so. I've not really explained the tool very well. So all you do is you go to this tool called DeepSight linked in the show notes, type a quick prompt.

Jonny Ross

For example, you know, I want a new website that is selling SAS, a particular SAS product to a particular sector. give it sort of a couple more sentences. And within seconds, it literally produces a homepage with the code, with the images, with the content, with the text, the whole lot. And it's mind blowing to see it in action.

Jonny Ross

And as I said, it's a great way to start getting some ideas flowing and to start reflecting. And then you can always adjust the prompt, et cetera, et cetera. So there we go. It's DeepSight on the HuggingFace.co platform.

Pascal Fintoni

Excellent. And not the link with the other deep, you know, seek. There's no link there at all.

Jonny Ross

It's a good question. I'm not sure if it is using deep. It is. No, no, no.

Jonny Ross

It does use deep seek in the background. So the engine that it's using is deep seek. However, you can change that to many other models. But deep seek is the model that the default model that it uses.

Pascal Fintoni

But I love the idea of all of us now in a position and our clients, you know, in trainings and mentees in position to get to a prototype phase, you know, because it's so hard sometimes to explain what's in your head. It's so hard sometimes, but also, you know, what is nice, you can use this platform and actually disagree with some of the suggestions. It's also part of the discovery stage. or what you wanted to do.

Pascal Fintoni

And that's why my selection is a bit like this. So linked to a bit what we discussed with visual storytelling, I want to remind people that there are other AI platforms that exist out there. ChatGPT is not the only one. And of course, Gemini.

Pascal Fintoni

owned by Google, have re-released for the third, fourth, fifth time now, their image generator, and its latest iteration's called Google Nano Banana, which is why some of you may be wondering why you have so many bananas all over YouTube Shorts, or people dressed as bananas as well, trying to get your attention. And now, in previous episodes, you know, I've been rather unkind about AI image generation or AI video generation, but I did say, though, in my defense, Johnny, if we wait long enough, it's gonna get good. And the time has pretty much happened now.

Pascal Fintoni

So Google and a banana, I played with it all weekend last weekend, and I'm super impressed, really, really impressed. So from creating an image from nothing, as in you can just describe what you have in mind, but actually the real power of Google Nano Banana is for you to actually upload your own images, could be for your products, for your services and so on, and actually use that as the inspiration for new versions or additional photos that can tell your story much, much better. The one feature that people have seen, no doubt online, because it's been countless YouTube demonstrations where you can upload multiple images and actually ask Gemini, Google Nano Banana to merge them.

Pascal Fintoni

So you could have the picture of an individual, a car, a tree, a sunny sky, and so on, all separate images. But then Google can actually combine those into a one image where all the elements. And then the blending, essentially, which was very, very poor in the past, is now you have to really, really look very, very carefully to detect any kind of blemishes and so on. But the other things you can do, of course, is create a series of images and then move on to the other aspects of Gemini, which is to then animate those images.

Pascal Fintoni

So you could have some teaser content. We're not there yet in terms of having a full-blown product demo and that kind of thing, but it's coming, no doubt. So for me, I want people to start to upscale themselves as image creators using AI, which means that you're going to have to really polish your briefing skills, because you need to kind of get that. Now, on one hand, I'm working on a little guide, Johnny, just in terms of what would be the structure of a briefing for images.

Pascal Fintoni

But I know that online, you've got some support from Google. They have done some elements of kind of sharing prompts and that kind of thing. It's not great, but it's a good start. But I think that now that we've, I would suggest, three years on from ChatGPT being launched, we have mastered the art of writing a brief to get text-based information.

Pascal Fintoni

This year, now, and next year, battleground is going to be image and video generation.

Jonny Ross

Yeah, Google have done well on this one. There's no question about it. It is a really impressive tool. So that's the Google Nano Banana.

Jonny Ross

We'll put the links in the show notes. Let's move on to our final segment, which is, of course, we always finish with the website call to action.

Pascal Fintoni

So using the hook technique we explored a moment ago, I'm going to ask you, Johnny, would you like to know the one change or the one adjustment that can make your website work harder for you? Oh,

Jonny Ross

yes, please. And I've reflected back at the 46 episodes prior to this one, and I can't believe I've not mentioned optimizing Core Web Vitals. It's really simple. There's two ways to check them.

Jonny Ross

If you Google page speed tester is one way, put your home page in there and it will soon tell you what your core web vitals are, whether you pass them or not. This is about the speed of the site, whether it works on mobile, etc, etc. And secondly, more importantly, logging into your Google Search Console account, so just signing up for Google Search Console and having a look in the Core Web Vitals tab, and it will soon tell you if there's problems. If there's problems in either of those tools, then Google and all the other search engines will not be ranking or showing your website anywhere near as much as competitors.

Jonny Ross

if you are not passing your core web vitals. So check them, fix them, and make sure that your website is super fast, responsive, and visually stable, really. That would be my website calls to action.

Pascal Fintoni

Yeah, I'm shocked that you've not mentioned that before. But even if you had, I think reminders are very important. So my recommendation, my call to action actually, is you want to get inspired by a recent interaction with customers where, of course, when you are in charge of marketing, whether that's your full-time occupation or one of the many places spinning for the business and so on, you are using a number of marketing tools and apps.

Pascal Fintoni

And we're talking about AI a lot. We're talking about productivity. We're looking about ingenuity, being more imaginative with your marketing, thanks to the tools of the time. I would say, do you know what would be helpful?

Pascal Fintoni

I reckon if you can make a list of all, I mean, all of your digital marketing apps and software solutions, including the free ones that you subscribe to, And I reckon that if you were to go through the list one by one and investigate if an AI assistant has been added to that platform that you take a bit for granted, you might save yourself hours per month in doing what you do on a weekly, monthly basis. And with that fail, people have come back and say, you were right. There is a little new little symbol on the top right that I've never seen before, and so on and so forth.

Pascal Fintoni

So please understand, everyone, the software you use every day for your marketing, for running your website, they will have introduced AI. But they won't tell you because, of course, they don't want people to go all at the same time using AI and break it. So it is for us to be curious. And if it's actually a software where, forgive me, Johnny, you're paying quite a bit of money, I would not hesitate to get in touch with customer service and say I want a tool of the platform because maybe actually you're not using all of the features and I want

Pascal Fintoni

to demo how to use AI to save myself a quarter an hour here, half an hour, an hour here. You can reclaim all that time to then run your website more successfully. Oh, a brilliant tip. I

Jonny Ross

love it. Absolutely love it. This stuff is just waiting to help you and increase productivity. Another great episode, boost website performance with smarter video, AI tools and Core Web Vitals.

Jonny Ross

We've focused heavily on video. We focused whether you should be embedding or uploading YouTube versus Vimeo. Hopefully we've helped you think about that more and think about the three different columns that you could be using, how to create a hook on your YouTube videos, having that structure, trying to interrupt the pattern and trying to really focus on the problem that the user, that your ideal client has got and really focusing on that and trying to make it a movie.

Jonny Ross

I mean, Pascal, the movie background Try and make it a movie, even if it's a short one, but a very good one. And then we're giving you some top tips on how to make one change or adjustment to your website right now to help you start feeling proud of it and some great tools to whether to generate imagery or whether to create ideas for websites as some kind of prototype. Great episode, Pascal. Thank you.

Pascal Fintoni

Well, thank you to you too. And thank you to you viewers and listeners.

Jonny Ross

Thanks for joining us. Uh, we're really pleased that you've been with us and do let us know if you've got any questions that you want us to come up in future episodes, please do ask. And more importantly, please tell your friends, please like, please share. And if you were to do one thing, go to Apple Podcasts and leave us a review, because I can't tell you how much it would mean to us if you were to do that.

Jonny Ross

It would be amazing. We'd be so grateful. And it makes a big difference. It makes us for so many reasons, which I'm sure you understand.

Jonny Ross

So it would be amazing if you go to Apple Podcasts and leave us a review. But that is a wrap for episode 47 of the 90 Day Website Mastery Podcast, your audio companion to the 90 Day Website Mastery Program. For more information, visit 90daymarketingmastery.com where you can book a discovery call with either myself or Pascal. All of the tips, all of the links will be in the show notes, but it's goodbye for now.

Jonny Ross

And we'll leave you with a fun video and audio montage to enjoy whilst you review your notes and action steps. Thanks, Pascal, and thanks everyone for being with us. Take care. We'll see you all soon.