Red Tractor. They are a not-for-profit company that is the UK’s biggest farm and food assurance scheme. They develop standards based on science, evidence, best practice and legislation that cover animal welfare, food safety, traceability and environmental protection. Around 50,000 British farmers are accredited to Red Tractor standards, which form the basis of buying and sourcing specifications for major supermarkets, household brands and restaurant chains, ultimately making life simpler for everyone.
The Red Tractor logo represents 20 years of driving world leading British food standards. Since 2000, they have worked closely with animal welfare experts, vets, agronomists and the entire supply chain to ensure that whenever you buy a product with the Red Tractor logo, it is traceable, safe and farmed with care.
Their assurance covers the entire food supply chain and they work with over 450 independent inspectors to ensure the most robust assessments possible. These inspectors are all appropriately trained and sufficiently experienced – together, they conduct over 60,000 inspections a year.
We go live with Jim Moseley – CEO of Red Tractor to get his opinion and understanding of the whole food sector as we emerge from the post Covid scenario. With potential “erratic” times ahead for both farmers, growers, retailers and consumers alike, we look to gain Jim’s view as to how we can all sail to hopefully brighter times ahead.
Jim started out at FMC Meat Ltd, then Europe’s largest meat group. His next move was to Wander Foods, where he launched sports drink Isostar in the UK. He later spent 12 years as Tulip’s Sales & Marketing Director, before becoming Managing Director of General Mills UK in 1999. There he handled brands like Häagen-Dazs, Old El Paso, Green Giant and Nature Valley. He then joined Mizkan Euro Ltd before becoming the CEO of Red Tractor in 2017.
Jim has chaired the Provision Trade Federation and was a Food Drink Europe board member. He’s also been both interim Director General and President of the Food & Drink Federation.