Are you spending more on law firm marketing but not seeing the growth you expected?

In this episode of The Firm Report, host Zach Hoffman sits down with Jenn Gore, founder of Evergreen Business Coaching and former owner of one of the fastest-growing personal injury law firms in the country. Jenn shares the strategies that helped her scale a successful law firm, build a world-class intake operation, and transition into coaching law firm owners nationwide.

Jenn breaks down why most law firms don't have a marketing problem—they have an intake problem. From missed calls and abandoned leads to AI-powered intake audits, automated follow-up systems, and conversion tracking, she reveals the operational gaps that cost firms millions in lost revenue.

In This Episode:

✅ How to build a high-converting law firm intake system

✅ Why most firms lose leads before they ever become cases

✅ The importance of dedicated intake teams and software

✅ AI tools that improve lead qualification and conversion rates

✅ How to track marketing ROI and intake performance

✅ The power of long-term lead follow-up and chase sequences

✅ Business planning, forecasting, and scaling a law firm

✅ Leadership lessons from growing and selling a successful PI firm

✅ Why networking events like MTMP can accelerate growth

Whether you're a personal injury attorney, law firm owner, legal marketer, intake manager, or entrepreneur looking to scale, this episode is packed with actionable insights that can help you grow faster and operate smarter.

🎙️ Guest: Jenn Gore, Founder of Evergreen Business Coaching

🌐 https://evergreenbizcoaching.com

Presented by Exults Digital Marketing.