Tom Winter discusses with David Bain the importance of understanding your topical authority with AI to dominate your niche.

Talking points include:

What is topical authority?

Tell me about the Sitefocus score in latest Google score

Why is authority so important in the eyes of Google?

How do you determine what Google think your topical authority should be?

What to do if Google gets it wrong

How to change your topical authority

Read the full transcript of Tom's interview at https://majestic.com/seo-in-2025/additional-insights/tom-winter