Episode 26

Crisis Communication: Managing Perception & Mitigating Reputational Damage

“No comment” might not be the best response when the press comes knocking. Karen Kessler joins host Matt Adams for an eye-opening look at the importance of strategic internal and external communication during a legal crisis. The president of Kessler PR Group, Karen explains how messaging can help (or hurt) a case – both inside and outside the courtroom – as well as impact the reputation of the individual or business involved. This informative episode also explores current strategies for handling traditional and social media attention, how those practices continually evolve to respond to changes in technology and what businesses can do to prepare for the crises they don’t see coming.