Shownotes
I was very excited about this week’s interview because I got to visit Paracombe Wines on a beautiful sunny day in the Adelaide Hills, and get some of my Christmas shopping done at the same time!
Owner
Kathy Drogemuller and her husband bought the land in 1983 after the Ash Wednesday bushfires. After discovering Paracombe’s 19th century viticulture heritage, they decided to give winemaking a go.
Starting by selling a few cartons transported in the back of their car, to now transporting pallets of wine by trucks loads to consumers in South Australia, interstate and beyond, Paracombe Wines have successfully built on the area’s long history of wine.
In today’s episode of Be The Drop, we discuss overcoming fateful obstacles, the importance of storytelling in building a wine brand, and how to show the human side of a successful business…
The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!
Want more business storytelling tips and tricks, or how to’s to help you do your job?
We release new content each week!
