According to the MIT AgeLab, retirement is made up of four phases. The Honeymoon Phase is the first one. Advertising portrays this phase as being filled with beaches, bike riding, and golf. Initially, retirees may think, “This is the life.” But after a while, these activities can become routine and not provide the happiness they expected. Find out how to help clients make their transition into retirement.
the initial transition into retirement, and I know that's something
that many, many people struggle with because think about it for 30 or
40 years, we've had a routine. We've built a lifestyle around really
what we've done over time. But it's something that seems like as
people plan for it and we look forward to it with such really
enjoyment, thinking about what it will be like. What I find is that
as people approach retirement, sometimes it's not as glamorous as
maybe they thought, or at least there's a lot of apprehension
associated with it. If you had similar experience with anybody, you
know, or maybe with client clients or advisors that you've met.
[:Julie Genjac: [00:08:08] You know, my parents retired hand in hand at
the age of 55 and did exactly what you just described, John, they
planned and we had the party and it was just phenomenal. And the
first morning they woke up, my mom opened her calendar and she had
breakfasts, lunches, happy hours, dinners, get togethers with all of
her former colleagues, mostly girlfriends, for months. And my dad
went out to the pressure washer and just started pressure washing
every surface he could find. When the paint looked like it was about
to start peeling off the side of the house, I said, Hey buddy, why
don't you come over to my house? I still work. I could use your
services. But in all seriousness, I think they realized very quickly
how many hours there were to fill in a day. And pressure washing is
great for a day or two every spring, but that's not going to fill
months, years on end. [:John Diehl: [00:09:02] I had a woman come up to me once after one of
my workshops, and she said, John, let me tell you the definition of
retirement. She said it's half the income and twice the husband. It
sounds like your parents might have experienced something similar.
[:Julie Genjac: [00:09:16] Exactly, that's right, but I haven't heard
that. [:John Diehl: [00:09:20] Well, today, Julie, maybe to help us through
that transition, we're going to welcome Dr. Joe Coughlin. Dr. Koplan
is the founder and current director of the MIT Lab, and his research
examines how disruptive demographics of an aging society combined
with social trends and the impact of technology is going to shape
future innovations in business and government. Dr. Coughlin teaches
in MIT Department of Urban Studies and Planning, as well as the Sloan
School of Management Advanced Management Program. He advises a wide
variety of global firms in things such as financial services, health
care, leisure travel, luxury goods, real estate, retail technology
and transportation. He's also a senior contributor to Forbes
magazine, and he writes regularly for MarketWatch and for The Wall
Street Journal. Dr. Joe, thanks for joining us today.
[:Joe Coughlin: [00:10:14] Hey, John, great to be here. Julie, great to
see you, too. It's wonderful to chat with you about I do like that
line, though about half the income and twice the husband. You know, I
wrote an article not too long ago in Forbes that covered, believe it
or not, was a fire drill for retirement. And I think we found that
during the many, many months, indeed over a year that you can only
remodel so many rooms so many times. So imagine what's going to
happen in retirement when we got even more time, if you will.
[:Julie Genjac: [00:10:46] Well, Joe, outside of having a lot of really
freshly remodeled rooms, you know, I'm curious in your experience in
working with financial advisers and their clients, you know, after
the walks on the beach, the sailboat images, the golfing, the
bicycling, all of those really fabulous leisure activities that I
think we've all been trained to think of as retirement after those
maybe are as fresh. Talk to us about this first entry phase into
retirement. What does that look like? What does your research show
that most clients as clients? Could I do that? What is your research
show that most clients experience during this first phase is they're
transitioning and, I should say, into their retirement phase of their
life. [:Joe Coughlin: [00:11:36] Well, great question, Julie, and as you
know, we've done some work with you and John and your team on many
times we've defined that little round being the honeymoon period. I
really frame it as being great ambiguity because after maybe it's as
long as the year, maybe it's even two years of, well, it's great
sunsets, beaches. We've got a favorite place to eat and whatnot.
Suddenly, you start getting into a routine, and if you think about
what retirement is supposed to be about and what vacations were about
when you were working with breaking routine. So you start thinking
about, well, we see the same people and the dog seems to be doing the
same thing at the same place. Every day they start worrying about
what are the new things they can do to keep them vibrant and engaged
or whatnot. But then ambiguities often that they want to keep
working. But yet they're retired or they're volunteering with verve.
And so it's unclear where they are at that point. It's all about the
celebration, but the celebration tends to end a little quickly, not
necessarily badly. But it seems to be the same stuff. Different day.
[:John Diehl: [00:12:44] So, Joe, as we think about this transition, I
mean, whether you a member of a couple or maybe you've never married,
maybe you're single, maybe you're divorced, whether if there's just
it's almost it seems like people when they get closer to the
precipice and stare over the edge, that question about what will I do
to fill all this time starts to enter our minds. Is that is that the
biggest conundrum? Because I think, you know, research has shown that
the biggest difference between retirees and and free retirees is that
when we retire, we think about all the activities we do during the
day. You know that no, the biggest change in terms of where we spend
our time is in watching TV, right? How many of us go? I can't wait
till I retire because I want to watch a whole lot more TV, you know?
But in reality, if if we don't think about this, if we don't plan
through it, it's going to cause issues, right? Or these what kind of
issues this the age lab see this transition to retirement causing for
people? [:Joe Coughlin: [00:13:49] In fact, you're right, I mean, the number
one thing we do see and this is national statistics that each lab has
been digging into. Of people spending far, far more time watching TV.
They're also the only generation that appears to be buying books, so
they're doing a little bit of reading on the side as well. And of
course, music has become a big thing as well, but those are all very
idle and secondary. That's not only not great for the mind. It's
definitely not great for the body. So one of the things that we are
seeing when people look out over that period is, you know, when they
are approaching retirement, they're excited. They're just like kids
waiting, if you will, for Christmas. The want of the gift, the
excitement of Boy, if I get this gift, I'm going to be so happy. And
after they open the box, they play with it for a day, maybe even two.
And if they don't break it after about day three, it's like, Oh, you
know, this is a cool toy, but it's not as great as it used to be. So
for many, they either stay the course and watch more TV and stream
things that even their kids won't watch. Others start venturing out
and trying to find are their new things to do. Volunteering part time
work. The gig economy turned into, shall we say, the Land Office
business, if you will, for older adults, if you will, wanting to keep
doing something not just for the cash, but for spending the time.
[:Julie Genjac: [00:15:13] Dr. Joe, we've often heard you refer to this
first phase of retirement or this first phase of transitioning in
one's life into retirement is the honeymoon phase. And I think, you
know, when I think about it and I work with advisors and speak with
their clients that this is often the most envisioned phase. And I
think which I think is great. But why do you think it's so important
for advisors to really be talking to their clients about the
honeymoon phase in particular, especially before they transition into
that retirement period? [:Joe Coughlin: [00:15:51] This is a very important phase because
they're laying down the groundwork for how they're going to live the
many other years in retirement. And so I would argue that it's less
about planning than it is about preparing so that transition should
be. Not that you're planning to volunteer. Have you identified where
you're going to volunteer? Have you thought about the days in which
you're going to do what we're going to do part time work? Have you
already made those contacts for those who say they want to downsize
or move? OK, well, it's fine. Maybe you haven't bought the property
yet, but have you looked at the location? Do you have places where
you will play, places where you will meet new friends places,
frankly, that you can depend on the health care you need? That's
simply that they have an emergency room. So for financial advisers,
this is important in making sure that their clients are separate
quality of life. But here's the other thing. This is the period
they're going to be spending a lot of money. One of the typical
rewards, if you will, in retirement, still is buying a new car or
downsizing a new place doing all that travel. So it's front end heavy
financially, but it's also front end heavily on the decisions and
preparation they need to make for the rest of their retirement.
[:John Diehl: [00:17:11] Joe is as a financial professional, I think
many times clients think about those mountaintop experiences, if you
will, right that that trip that we're going to take our whole family
on, you know, halfway across the world or, you know, buying that new
home somewhere where we've always wanted to live. But how how can an
advisor kind of get the client in the framework of, you know, in
between those mountaintop experiences, life happens in between? How
would you suggest a financial professional help that client envision
what life really looked like once the daily routine of going to work
on a regular basis Monday? Same kind of thing we've been doing for
years goes away. [:Joe Coughlin: [00:17:58] You know, in social psychology, we know that
people tend to remember and assign more positive memory and energy
towards those peak moments that you talk about. So when we think
about our childhood, we tend to think of the more positive ones. and
wasn't as great at graduation and all those great little events. We
forget about the things in between that we're, you know, Johnny
wasn't doing his homework. His grades weren't that great. He didn't
play that well on the field to begin with. We remember the peaks. I
would say that for an advisor. One of the things we need to have to
do is to take the time, and it is time to say OK, vacations,
grandchildren, volunteering legacy. All great. Can you take me
through a day you're not traveling? Tell me when you're going to wake
up what you're going to do, it just kind of plan the day out. And by
the way, nobody wants to criticize their client. I don't want anyone
to do that. That's bad business and not and not very polite. But
getting them to think about give me a mundane week and tell me what
you're going to be doing on a day or a week. You can't go to the
grocery store all day and you can't walk the dog all day, so it'll
start to get that client to realize that in between the peaks, as you
put it very nicely, John, there's a lot of life to be filled.
[:Julie Genjac: [00:19:31] Dr. Joe, you now have me questioning every
great story in my memory bank thinking, maybe I'll remember the good
part. So now I'm a little little concerned, but we'll have to
reconcile that later. You know, I'm curious. I love how you describe
taking me through a mundane, normal day. I almost look at it as a dry
run for retirement or, you know, the transition into retirement. What
will your new life look like? And I always say to clients that, you
know, think about it all of a sudden tomorrow. The alarm clock
doesn't go off when that doesn't go off. How does your day unfold?
And I think that framework is so helpful. And and if I were a
financial professional sitting here, I think that's something that I
can have a great conversation with a client or a prospect immediately
to really help them begin to walk through that and said, do that. In
essence, dry run if you think about preparing for this. And I love
how you made the very subtle distinction between planning and
preparing of, although similar, I think they are very different. You
know, how can we arm advisers to continue to help clients make that
ation more tangible to them? [:Joe Coughlin: [00:20:47] I think that, you know, for instance, if
they were to go through that normal day activity, if you will, that
you would want to have, can they give you specifics? So the
difference between planning and preparing is actually subtle, but
very real. I can plan to make dinner tonight. I can even make a
grocery list. But frankly, until I've got the food in the cart or in
my kitchen, I'm not prepared. I've since we planned, so I would have
advisers start asking people, Well, you say you want to volunteer?
What organization have you ever thought about that having made the
contact, you say you want to downsize the tone? Have you done like an
audit? Have you? Have you taken a trial run of retirement and spent
maybe a week or two? Or should you plan to spend a week, two or even
a month down in that town just to kind of get a feel for what's
there, who's there, what services you will need? So really pushing
the client a little harder? No. Every other stage of life we've moved
in lockstep with advice that was given to us. We knew what to expect
because frankly, there were lots of people around us that had done
the same thing. Retirement is actually very new, and it's much
longer, much more uncertain than any time we've ever had in history.
So people need to try it out, prepare. And the role of the advisor is
to help me anticipate things I don't want to think about and to
navigate that time that I have. And, of course, the financial
security to do both. [:John Diehl: [00:22:17] So Joe, have a question for you, I mean, we
talk a lot about a financial professional leveraging stories in
helping clients understand some of these more difficult concepts. I
know. I just want your thoughts on this. Some advisors I've met have
actually tried to find clients in their book that retired maybe five
years ago and pair them up just for a cup of coffee or a Zoom call,
or, you know, whatever fits best. Just the kind of advice that client
who's thinking about retirement, you know, things that they might
have done differently are things that they didn't anticipate. What's
what's maybe one or two things you could recommend for financial
professionals to begin to get their clients to think about in
reality, not just the mountaintop experiences, but in reality, what
retirement might feel like? [:Joe Coughlin: [00:23:11] I think that the often overlooked from
financial advisers standpoint is the fact that their book of business
is a book of stories. It is several stories now, hundreds of stories
in many cases and relating those stories, either in meetings with
their clients. I love the idea of having them, shall we say, meet
other clients. You know, so suddenly those those seminars and those
dinners could be both learning events and social events, not just
simply talking about financial topics and events overall, but I
think, more importantly, is really having the questions to ask, What
are you going to do? Who are you going to do it with? Where are you
going to do it? No real estate, we'd like to say, is about location,
location, location. Well, also, frankly, retirement is about
location, location, location as well. Where we live forms, shall we
say, the infrastructure of how we live later on, particularly in
than any other time in life. [:John Diehl: [00:24:12] Joe, can I ask you a quick question, which is
in addition to what people were doing, would you also ask why they
want to do that? Because oftentimes I think people fill the agenda
ats, but we we miss the why? [:Joe Coughlin: [00:24:27] And it's interesting that purpose, that
sense of purpose, the reason to get up in the morning is often lost
in retirement because in your youth, it was to go to school. It was
to work. He was to pay the mortgage. It was to raise the children to
help the family in retirement. You got all that time, all that
freedom. And many of those other demands have either been put to rest
or have moved out. The why is very important for one third of your
adult life? You can't just go, well, I'm free, you know, to do
whatever I want.
Julie Genjac: [:given us so much to think about, and I'm hoping that the advisors and
financial professionals with us today are thinking about the
conversations, the stories that they're going to curate to help their
clients visualize and and also make the distinction between planning
and preparation. I loved your analogy that we can plan to make
dinner, but unless we're prepared with the ingredients, there
probably will not be on the stove in time. And for all of you that
are looking to deepen your relationships, change the conversations
with your clients and really help them prepare for the what the why
and the how of the honeymoon phase of their retirement. Click on the
link in the show notes or visit Hartford Funds dot com slash days.
Thank you again, Dr. Joe, for being here with us today and sharing
your insight and wisdom. [:Joe Coughlin: [00:26:03] Great to be here. Julie, John, great
everybody. [: