The biggest mistake most entrepreneurs make?
They build something nobody wants to pay for.
Not because their idea is bad. But because they skipped the ONE step that makes everything else work: nailing the transformation.
You might think you know what people need. You might be passionate about solving a specific problem. But here's the hard truth: What you THINK people want isn't always what they'll actually PAY for.
In this episode, I'm breaking down how to validate your transformation BEFORE you build anything—so you don't waste months (or years) creating an offer that doesn't land.
Here's what you'll learn:
→ Why "one transformation" is the foundation of your entire business (and why getting this wrong derails everything else)
→ The brainstorming process to evaluate if your idea solves a REAL problem people are desperate to fix
→ How to do market research without feeling awkward or salesy (workshops, interviews, and the exact questions to ask)
→ The critical difference between people who VALUE MONEY vs. people who VALUE TIME (and why this determines how much they'll pay)
→ My biggest mistake: Going after people who wanted the problem fixed more than THEY did—and why that's a recipe for burnout
→ The pivot that changed everything: How I shifted from helping people "make passive income fast" to helping business owners "get their time back" (and why one pays WAY more than the other)
Bottom line:
People don't pay for features. They pay for FEELINGS.
And if you don't know what feeling your transformation creates, you're guessing—and guessing is expensive.
This episode will save you months of trial and error.
Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.
https://www.speakpipe.com/FreedomEntrepreneur
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