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Meta Announces Instagram Reels API for Developers - Preschedule Your Reels Now
29th June 2022 • Mesmerizing Marketing™ • Dimple Dang
00:00:00 00:16:27

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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host dimple.

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Dang.

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welcome back.

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My mesmerizing marketing tribe.

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I know I have been missing an action for a few.

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And that is because I was busy moving across the nation and I have moved and

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I'm still trying to get settled in, but I do wanna get back to my podcast.

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So I'm gonna be creating great content and new episodes.

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Make sure that you guys subscribe.

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And in the meantime, you've got 50 other episodes that you guys can download

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and learn all about marketing on the mesmerizing marketing podcast today.

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I'm really excited because I have some breaking news.

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This is something that I personally have been waiting for forever because

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it will make lives easier of anyone who's managing content for clients

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and even creating content for themselves as their personal brand.

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So the great news is that Instagram finally announced that

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it's going to be opening up its Real's API to third party tools.

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Now, what does that mean for you?

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that means that you're gonna be able to schedule your Instagram reel in advance.

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So it's gonna make it so much easier for you to create content and to also post

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content at, the time when, you know, you get the most engagement with your reel.

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For example, I've noticed that either.

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A around 8:00 AM in the morning or 8:00 PM at night.

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That is when most people happen to be engaging with reels.

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So you can find out what the best time is in your time zone.

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And then you can schedule reels in advance to go out during those scheduled times.

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And so what the API means is.

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you know, For example, if you're using, a platform, let's say you're

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using, sprout social, or you're using, buffer, just, different platforms to

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post your social media content while Instagram is gonna be, providing an

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API to third party tools, to be able to allow the ability to schedule reels.

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And then they're also going to be.

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Having access to insights, to hashtag search and so much more.

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And, wanna go through some of the details about this new, exciting announcement

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about, the Instagram, API feature.

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So, what's happening is that MEA.

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And if you don't know MEA, I mean, they're the ones who

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own Instagram and Facebook.

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It just that they changed their name to meta, a few months ago.

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And so what they're saying is they're gonna be introducing the reals API, on

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the Instagram platform for developers.

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So it's gonna allow developers to use the APIs, to schedule reels and to get

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social interaction metrics for reels.

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And then it's also going to allow developers.

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To publish reel on Instagram business accounts using APIs.

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it's also going to have the ability to let developers reply to comments, delete

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comments, hide on hide comments and to even disable and enable comments on reels.

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So this gives you guys so much flexibility.

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And just to kind of give you guys a little bit of history.

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Of why Instagram is probably doing this is because they're saying is that

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reels actually make up 20% of the time that users are spending on Instagram.

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So, they announced in their Q1 20, 22 earnings that reels, and

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basically, they are riving TikTok that makes up 20% of the time that

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people are spending on Instagram.

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And then they also said that video overall makes up 50% of the time

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that users spent on Facebook.

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So video content is here to stay and short form content in the form

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of reels is also here to stay.

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So if you're not creating video content, you're not creating reels.

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You're definitely missing out because you can no longer just have static post.

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And get a lot of reach because people want to be entertained.

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And when you're creating reals, you also wanna make sure that you're

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creating content that is educational, but it's also entertaining.

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It's also funny and it really grabs the attention of the user.

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So when you think about your business, and you think about what you do.

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You have to think of, how can you present the information in a way where people

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are going to really be drawn in to follow your page, to, you know, save that real,

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to even share it with their friends, because that's really, really important.

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So, keep that in mind.

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And then, you know, just to give you guys a little bit more details about.

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All these different algorithms and everything.

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So like as far as like TikTok, one of the reasons why it's really

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popular is that it has this algorithm that gives recommendations.

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So based on what people are watching, it actually will recommend you more

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reals that are about those same topics.

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So when you are coming up with a concept for your business, you can't really be

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all over the place because then what's gonna happen is like Instagram reels.

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Like it's gonna get confused in terms of, well, who's your target audience

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and who should your content be shown to?

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So you wanna niche down on what it is that you wanna get more clients for, what it

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is that you wanna build your brand for.

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And then if you have multiple interest, I would suggest you set up a separate

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page because if you're gonna show things about, let's say home decorating, but

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then you're gonna talk about marketing.

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That really should be a separate page with separate reels.

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And, and you can even have an Instagram page that you set up and all you

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do is create Real's content on it.

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You don't have to do anything else.

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The other cool thing.

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is now when you're posting reels.

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And I just saw this the other day is that it gives you the ability in reels

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to even add a pole and to add stickers.

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So whenever Instagram comes up, when you features, you can try them out

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because a lot of times it's going to show that content to more people.

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If they come out with a new feature, they wanna promote it.

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And that's, you know, that's literally how it works.

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What's gonna happen is, you know, started on June 28th, is that they're

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gonna be introducing reels to, several end points on the Instagram platform.

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And what's gonna happen is about 25% of Instagram user accounts are

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gonna have access to all Real's API.

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But the APIs are actually gonna gradually roll out to a hundred

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percent of all users by July 6th.

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So coming into the 4th of July weekend, so, pretty soon

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everyone's gonna have access to schedule their reels in advance.

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So I think that this is so exciting.

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I mean, I've been waiting for this forever, cuz I

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know, you know, to post reel.

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I wish I could schedule them because maybe I wanna post it at eight o'clock at

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night, but maybe eight o'clock at night.

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I'm not in a place where it's easy for me to be posting.

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And this makes it so much easier.

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It also makes it easier to make sure that you can have content posting consistently.

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The one thing you're gonna have to do.

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for that to happen though, is you're gonna have to schedule your content

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strategy out in advance, and you're going to have to, what I call time block.

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You're gonna have to time block on your calendar that, okay.

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This week for two hours, I'm gonna be creating video content and I'm

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gonna be creating this many reels.

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, you know, and, and then you're gonna have to spend another day

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or two and spend some time to edit those and to get them, to look at

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the way that you want them to look.

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And there's so many editing apps.

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I mean, I actually love, cap cut.

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It's amazing, but there's so many apps on the app store that you can use to really

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just take your reels to another level.

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But right now, what I wanna do.

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Because I'm gonna give you guys the strategy for coming up with your

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real content, where you can take this information and you can just have a

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game plan on how to create content.

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So if you're confused about what type of content to create for your

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business, what you can do is you can go to Google and you can go to a

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website called answer the public.com.

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Go write it down again.

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It's called answer the public.com and you can type in a key.

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and what's gonna happen is it's gonna give you a list of questions.

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And these are the questions that people are interested in when it comes to Google.

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These are the questions that people are searching for online pertinent

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to the keyword you typed in.

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Let's say, for example, you type in yoga.

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Well, you're gonna see what people are actually wanting to know about yoga,

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and then you can take those questions.

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on their top right hand corner.

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You're gonna see a button that says export.

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So you can actually export all those questions into an Excel document,

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and you can add more columns.

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You can remove columns and you can really just decide, okay,

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I'm gonna make content on this.

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And by the way, when you look at the circular.

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you're gonna see, questions and they're like color coded.

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So the darker green means that those questions are more popular.

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So I recommend, you know, trying to look at those more in picking from those.

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And what I also like to say, when you're doing this is take two screens.

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If you have two computer screens or maybe get a laptop and a

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desktop, or maybe go on your phone.

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but you want to download the circular image because you can download that.

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And then when you put everything into Excel, you can compare that to see

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which questions are more popular.

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Cuz when you export it to Excel, it's gonna put all the questions in

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there and then you can actually see which ones are more popular that

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you wanna create content off of.

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So you can make a column that says topics.

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You can make another column.

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That's gonna say.

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Platform.

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So platform means that maybe you're gonna create content and

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it's gonna be for Instagram.

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It's gonna be for TikTok.

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It's gonna be for YouTube.

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Even this strategy can be used for like your content for your

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blog articles, for your website.

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And so many other things.

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So what you can do is you can decide where that content is gonna be created

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for, and then you can even put another column for, status a status means.

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in productions.

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It means maybe you have filmed it, and then there can be another column

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for, edited and you need to post it.

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And if you do this, like for a week or two, cuz you will

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get one to two free searches.

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You're literally gonna have the entire content strategy of what you

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need to post for the next quarter.

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and it's that easy.

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So the free plan, they have a paid plan as well, but the free plan gives

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you one to two keyword searches a day.

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As far as I, last checked.

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So this is really exciting.

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And if you're gonna be creating content for reals, I suggest

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that, you definitely, research on trending songs and music.

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When you go on Instagram, you can see.

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which songs are actually trending in terms of like how many

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people have used them for reals.

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So the ones that are more popular they're, you're gonna have the

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ability to be shown to more people.

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And even if you don't like the song, it doesn't matter.

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You can turn the volume down.

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And especially if you have audio where you're talking in the

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reel, you want that to actually be louder than the music, right.

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But some reels are gonna be without music and maybe you're

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gonna have captions on them.

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And, maybe you're gonna, have the app translate what you're saying, as well.

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So you have a lot of different options, but whatever you do, you wanna make sure

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that, your recording quality is good.

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There's like a setting on your iPhone that you can go to your phone

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and you can just, you know, set it to record in higher definition.

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And that's gonna really make a difference because if you're recording

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in like seven 20 versus like 10 80, it's gonna make a big difference.

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So you, there's definitely ways to do that.

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Then obviously you wanna take the real, you wanna edit it, you wanna enhance the

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colors if you need to, and you want to, crop it into little bits and pieces and

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delete the parts that aren't necessary.

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Like the one thing.

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That, you know, I think people can easily fix and I see people do this all the time.

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They'll have their tripod, you can see them turning on the tripod

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and turning it off in the real.

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It's so easy just to clip those few seconds off so that when

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you're real is being presented to people that it actually.

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is capturing their attention right away, because you only have three seconds

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or so to capture someone's attention.

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If you capture their attention, they're gonna watch all the way through.

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If you don't capture their attention, they're gonna keep scrolling.

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And one of the way that your reels are gonna go viral is that when

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it's posted how many people are actually liking it, engaging with

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it, watching it all the way through.

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So you wanna make sure that in the first few seconds there's some movement.

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There's like, oh, I have to tell you something really important today.

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You really just wanna get their attention.

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So then you're captivating them to stay because they wanna

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hear what the big news is.

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Right.

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And I think that's gonna make a big difference.

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And then you also wanna make sure that you have pattern interruptions

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because pattern interruptions.

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And if you're probably think.

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Well dimple, what is a pattern interruption?

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A pattern interruption is that you could be filming the reel

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and you can get different angles.

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So you change the angle or you can film the reel, but then

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you can put like a photo of something in it to show something.

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you know, to reference something that you're talking about.

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So it's really not just doing something static necessarily, and just talking

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all the way through, but it's actually showing different things in it, changing

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up, maybe with transitions, and that just makes it more engaging to watch.

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And it holds the attention of people.

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I've also noticed that when I posted reels and I put some animations, whether it's

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like special effects and things like that.

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those have actually performed better than those without special effects.

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So I hope you guys are just as excited as I am about this announcement

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of reels, and I hope you get out there and create some content.

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Do me a favor, share this episode with any of your friends that you know, or content

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creators or business owners that need to know about this exciting announcement.

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And there's some great tips in here.

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How to create reels as well.

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So thanks guys.

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And I'll see you on the next one.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episode.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow PLE on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.