Artwork for podcast Sports CDP Crash Course - Data Talks
#87 Marketing the game: Static segments VS dynamic segments
Episode 8729th August 2023 • Sports CDP Crash Course - Data Talks • Data Talks
00:00:00 00:06:48

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Welcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing segmentation – a crucial cornerstone for optimizing ROI and achieving KPIs. 

Join us as we unravel the nuances between static and dynamic segments, spotlighting real-world scenarios where each strategy shines. From crafting tailored campaigns for broad demographics to hyper-personalized engagement based on real-time user behavior, we’ll uncover the power of segmentation in sports marketing. 

Tune in to grasp the essence of striking a balance between these strategies for a winning marketing playbook. This is your ticket to understanding the heartbeat of sports marketing segmentation. Stay tuned for more in our ‘Marketing the Game’ series!