You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do?

When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice.

New platforms, different demands, the latest trends, it’s no surprise it leads to huge overwhelm and makes you want to hide away.

Returning to the question ‘how will they know you’re there to help?’ can be encouraging when it comes to your marketing.

And success with your content comes in stages, first you get comfortable, then you get confident, then you get consistent and your hard work will pay off.

In this episode, I’m talking you through these stages with examples from my own experiences as a content creator too.

Key topics and timings in this episode:

0.20 - Introduction to this episode and what inspired it

2.32 - Why we use our time and energy to create content in the first place and the opportunities it creates

3.17 - Attraction marketing and how this could work for your business

4.37 - Examples of attraction marketing for pet professionals

5.21 - How my Christmas Content Cracked Guide can help you get started

6.56 - How content can help people choose you (or not)

10.11 - How your content can dilute the message from aversive trainers

11.04 - Thoughts on content pillars and taking a relaxed approach

13.29 - Thinking like a journalist with your content

16.58 - Making people feel positive with your content and avoiding shame

17.05 - Why content can be websites, in person, networking, word of mouth, print, PR

19.02 - Feeling comfortable with putting your content out there and letting go of caring what people think

20.48 - Letting go of the need for perfection

21.13 - Why I was utterly terrified the first time I posted on Facebook

27.14 - Getting confident with your content and how it takes time

28.34 - Remembering the confidence you have in your product or offer and channeling this into your content

32.15 - Consistency and why it’s ok to show up 80% of the time

32.50 - Why I had to just stop this year with content and how that impacted my business

34.36 - Case study, why Kat Coroy’s consistent emails have inspired me to want to work with her

37.18 - What to do if you’d like to work with me and get comfortable, confident and consistent with your content

Links mentioned in this episode:

Listen to the podcast with Natasha about Content Monsters

How to get my Christmas Content Cracked Guide 

Creating meaningful content with Aileen Stevenson

Building a community around your pet business with Sandra Emmons

How networking can grow your pet business with Hayley Hilton

Lessons from Sunnyside Cottage

In the spotlight with Debbie Humphreys from Redhound for Dogs

Debbie’s post on Instagram

Putting your personality into your marketing with Alex McCann

Tune into what your clients want with Hayley Bonwick

In the Spotlight with Niki French

Is my Pets Get Visible membership right for you?