In this episode of Take-Away with Sam Oches, Sam talks with Rob Ertmann, CEO of the fast-casual chain Mo’Bettahs. Founded by brothers Kimo and Kalani Mack in Bountiful, Utah, in 2008, this 40-unit chain serves up the comfort foods of the Hawaiian islands, and last week it announced a partnership with the professional golf player Tony Finau, who will own a minority stake in the chain and serve as a brand ambassador. Rob joined the podcast to talk about that partnership and how brands can successfully leverage high-profile spokespeople on their expansion journeys. 

In this conversation, you’ll find out why:

• It’s easier to introduce consumers to a new cuisine when it has familiar touch points  
• High schoolers might be your best marketing team
• Food in mouths might be your smartest marketing strategy
• Your best brand ambassador is someone who already loves your concept
• A high-profile name attached to your brand will encourage guests in new markets to give you a look
• There is no ceiling for a value-oriented chain

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.