Artwork for podcast Take-Away with Sam Oches
How pro golfer Tony Finau will help this chain on its expansion journey
18th May 2023 • Take-Away with Sam Oches • Nation's Restaurant News
00:00:00 00:42:30

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In this episode of Take-Away with Sam Oches, Sam talks with Rob Ertmann, CEO of the fast-casual chain Mo’Bettahs. Founded by brothers Kimo and Kalani Mack in Bountiful, Utah, in 2008, this 40-unit chain serves up the comfort foods of the Hawaiian islands, and last week it announced a partnership with the professional golf player Tony Finau, who will own a minority stake in the chain and serve as a brand ambassador. Rob joined the podcast to talk about that partnership and how brands can successfully leverage high-profile spokespeople on their expansion journeys. 

In this conversation, you’ll find out why:

  • It’s easier to introduce consumers to a new cuisine when it has familiar touch points  
  • High schoolers might be your best marketing team
  • Food in mouths might be your smartest marketing strategy
  • Your best brand ambassador is someone who already loves your concept
  • A high-profile name attached to your brand will encourage guests in new markets to give you a look
  • There is no ceiling for a value-oriented chain

Have feedback or ideas for Take-Away? Email Sam at