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Episode 71: Jägermeister
Episode 7124th September 2021 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:28:20

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Episode 71 features Jägermeister, a herbal liqueur originally developed by a hunter for hunters, that became a global sensation when the college crowd in the US discovered chilled shots and clever marketing was applied. Bottled in 750ml at 35% ABV, or 70 proof, it retails for $26.

Enjoy this episode with a shot of Jägermeister, and I dare you to try it neat!

Jägermeister's official website:

Brief Historical Timeline:

  • 1878 - Wilhelm Mast founds a vinegar business
  • 1934 - Jägermeister recipe is perfected by Curt Mast
  • 1972 - Sidney Frank begins importing Jägermeister to the USA
  • Early 1980s - A Baton Rouge Louisiana newspaper said that Jägermeister, to the drinker, is instant Valium.
  • 1980s - The Jägerettes, attractive women promoting the drink, are introduced
  • 1993 - The Tap Machine is launched
  • 2015 - Mast Jägermeister buys Sidney Frank Importing
  • 2019 - US sales are 1.49 million 9-liter cases, and about 7 million cases are sold worldwide

Key Cocktails:

Jägermeister is consumed as a chilled shot. To really get into a party mood, try a Jäger Bomb.

  • 1 oz. Jägermeister
  • 3 - 4 oz. Red Bull energy drink

Drop a shot glass filled with the Jägermeister into a glass filled with the Red Bull. Drink as it fizzes.


Wikipedia Article on Jägermeister

Inc. Magazine Interview with Sidney Frank

New York Times Article on Sidney Frank

Press Release on the Tap Machine

Press Release on Sidney Frank Importing Acquisition

Sales Figures from Statista

Contact Information:

Official show website is:

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Twitter: @LLConnoisseur