Would speaking for free be a smart way to market your business? Of if you’ve already been giving great talks, getting glowing feedback, and are you still wondering: Where are the clients?

Speaking can be an incredibly powerful way to get discovered, build trust quickly, and attract new clients.

But just because speaking can work doesn’t mean it’s automatically worth your time right now!

In this second episode of my "Worth Your Time" Series, we’re looking at speaking for free specifically as a marketing strategy (not whether professional speakers should work without a fee), but whether speaking complimentary or for low fees to create visibility, credibility, relationships, and potential clients makes sense for your business.

Speaking has been the strongest discovery engine I’ve used in nearly 13 years of business. But I’ve also seen firsthand why an amazing, well-reviewed talk doesn’t necessarily turn into clients.

✨ If you’ve been considering speaking more — or wondering why your current speaking isn’t leading to business — this episode will help you decide whether it’s a “yes,” a “no,” or simply a “not yet.”

🎯 You’ll Discover:

• Why a great talk and a great marketing asset are not necessarily the same thing
• The three conditions that can make speaking for free worth your time
• Why speaking can build trust incredibly fast, but still take time to build as a marketing engine
• How to know whether you need more speaking or more clarity first
• Why your message, offer, and next step need to be clear before you step onto the stage
• What to do instead if you need clients sooner rather than later

🤝 Special Bonus to Work With Me This September:

If this episode has you thinking, “I want to use speaking to grow my business, but I’m not actually clear enough on what I’m marketing yet,” this is exactly where I can help.

Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, and invite people to work with you.

🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟

Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including my complete Clients From Speaking system, with strategies and templates to help you get into the right rooms, build talks that naturally tee up working with you, and create a clear next step for interested clients.

📅 To get started, set a free 20-minute clarity consultation with me now:

➡️ www.greateststorycreative.com/consult

PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!

*Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

✅ Dive Deeper:

• Episode 72: "Speaking as Marketing: Get Booked to Speak Without Cold Pitching"
• Episode 73: "Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking"
• Explore more episodes and resources at www.greateststorycreative.com/podcast