Mills sits down with Caroline Copp, Pilates teacher turned online business strategist, who went from running two physical studios to building a membership that actually made money — and now helps other wellness practitioners do the same. This one's packed with hard-won lessons on why wellness experts resist niching, what "charging properly" really means, and how to stop being the best-kept secret in your industry.

Topics covered:

• What Made a Successful Studio Owner Walk Away
• Why Your First Online Offer Probably Won't Work (and That's Fine)
• Why Wellness Experts Resist Niching (and How to Get Past It)
• What "Charging Properly" Actually Means in Wellness
• How to Go From Practitioner to Recognised Expert
• What Success Really Looks Like (No Sunday Night Dread Required)

Let's Connect:

• Come say hi on Instagram @mills_gray — DMs are always open
• Find Caroline on Instagram: @carolinecopp DM her for her free training — it's just dropped and it's worth having.

Detailed show notes: https://www.millsgray.com/how-to-scale-a-wellness-business-online-niching-pricing-and-building-freedom-with-caroline-copp