Pork is the focus in this episode as the Agonomics team are joined by AHDB colleagues Freya Shuttleworth and Vanessa Adamson to discuss the outlook for the market alongside current demand. They also look at public trust in farmers and what it means for buying British.

Plus, find out who has never set foot in in a Greggs bakery.

Some useful links:

Pork market outlook | AHDB

Q2 2025 Pork cost of production | AHDB

Consumer positivity towards British agriculture and trust in farming hits six-year high | AHDB

If you want to get in touch with the Agonomics team, please email: agonomics@ahdb.org.uk

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