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Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce
Episode 13014th March 2023 • Manufacturing Happy Hour • Chris Luecke
00:00:00 00:53:22

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Ready for a masterclass in automotive manufacturing? Strap in! 

On this episode of Manufacturing Happy Hour, we are joined by Vicki Poponi, Vice President – Industry Advisor, Automotive at Salesforce. She discusses her route into the industry and provides a glimpse into the world of software-enabled vehicles. Plus, she explains what the connected car means for consumers, why the customer is at the center of everything and delves into Salesforce’s Trends in Automotive Report – linked below. 

In this episode, find out: 

  • Vicki’s first steps in the industry 
  • Why people are afraid of new technologies 
  • Vicki’s transition into the automotive world 
  • How her manufacturing roots help in business 
  • What she’s learned in her current role at Salesforce 
  • The importance of customer centricity 
  • Behind the scenes of Vicki’s role 
  • The progress being made around digital customer experience 
  • What automotive manufacturers need to learn in the coming months/years 

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Tweetable Quotes: 

  • “It’s human nature to be afraid of something new.” 
  • “There’s so much data in the auto industry, it’s crazy. But you have to think about how to connect the data. That’s where technology is so wonderful.” 
  • “Future customers really want to be engaged.” 

Links & mentions: 

Make sure to visit for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.