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Clarity Can’t Be Forced: The Entrepreneur’s Shift Out of Survival Mode
Episode 16627th May 2026 • The You World Order Showcase Podcast • Jill
00:00:00 00:53:48

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There comes a moment in every entrepreneur’s journey when pushing harder stops working. You’re tired. You’re questioning everything. And you can feel that whatever you’re searching for cannot be forced.

In this episode of the You World Order Showcase Podcast, I’m joined by Fran Tabor. Fran is an entrepreneur, author, and spiritual guide with nearly five decades of lived business experience. She built a million-dollar janitorial supply company from a two-bay garage while navigating cancer, financial setbacks, embezzlement, and caregiving.

We talk about what it really takes to move out of survival mode and back into purpose, without pretending it’s easy.

In this conversation, you’ll hear:

  1. Why clarity shows up when you stop trying to muscle your way through
  2. How honesty with yourself changes your decisions as a business owner
  3. The real lesson behind embezzlement, and how to protect your business without losing your heart
  4. The “oasis of happiness” mindset shift that pulled Fran out of depression
  5. Why small business and local repair work matter more than people realize
  6. Fran’s simple practice for reconnecting to abundance when you feel overwhelmed

Fran is also offering her book Shh… It’s a Secret: How to Compete Against Walmart and the Internet free to my listeners.

frantabor.com

Want premium clients from your content?

Grab a free Client Acquisition Audit and I’ll show you exactly where your message, offer, and CTA are leaking conversions—and the 3 fixes to turn your podcast/Substack into a client pipeline.

👉 Book here: https://coachsalchemist.com



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Transcripts

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Jill Hart-The Coach's Alchemist: There comes a moment in every entrepreneur's journey when pushing harder stops working. The exhaustion, the doubt, the quiet question, why am I doing this, starts to surface. The problem is not lack of effort. It is the answer you were looking for cannot be forced.

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Jill Hart-The Coach's Alchemist: By the end of this conversation, you'll understand what actually creates clarity when survival mode no longer serves you. Hi, and welcome to the UWorld Order Showcase Podcast, where we feature life, health.

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Jill Hart-The Coach's Alchemist: Transformational coaches and spiritual entrepreneurs stepping up to be the change they seek in the world. I'm your host, Jill Hart, the Coach's alchemist, on a mission to empower coaches and entrepreneurs to amplify their voice, monetize their mission.

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Jill Hart-The Coach's Alchemist: And get visible. If you're ready to start attracting premium clients without chasing algorithms or hunting people down like a banshee on a mission, head over to Coachesalchemist.com and schedule your free client acquisition audit. It's the first step to building a business where your clients seek you out, rather than you having to hunt them down. Today, we are chatting with Fran Tabor. Fran is an entrepreneur, author, and spiritual guide with

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Jill Hart-The Coach's Alchemist: with nearly five decades of lived business experience. She built a million-dollar janitorial supply company from a two-bay garage while navigating cancer, financial setbacks, embezzlement, and caregiving. Fran helps entrepreneurs move out of survival mode and back into purpose, teaching them how to lead with gratitude, faith, and grounded confidence so their business reflects who they truly are.

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Jill Hart-The Coach's Alchemist: She's the author of… It's a secret.

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Jill Hart-The Coach's Alchemist: Welcome to the show, Fran. Great to have you with us.

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Fran Tabor: Thank you very much. It is a pleasure and an honor to be here with you.

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Jill Hart-The Coach's Alchemist: I'm having so much fun with your book title. I just have to say that right out front.

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Fran Tabor: Good! Life is meant to be fun.

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Jill Hart-The Coach's Alchemist: It is, it is. So, with that in mind, what's the most significant thing, in your opinion, as individuals, we can do to make an impact on how the world is going?

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Fran Tabor: First, it is very important to look at you, yourself, and where you are in the world. That so often we have the impression that the only ones who can make an impact are the great and the powerful, the ones with the huge platform.

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Fran Tabor: And we start by making an impact in our own personal lives. And it's only when we can go from there that we can make a difference.

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Fran Tabor: And I like to think of our personal lives as like a lever.

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Fran Tabor: That a lever

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Fran Tabor: You have the fulcrum, and you can have a little tiny motion right here in your family, but that little tiny motion can have a big motion elsewhere.

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Fran Tabor: And we have leverage in how we can affect the world and others way more than we have a clue.

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Fran Tabor: And so never underestimate. The smile you give to the clerk at the checkout line in the grocery store won't make a difference. It does.

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Jill Hart-The Coach's Alchemist: Makes a huge difference. I was having a conversation with my dad earlier about kindness. Kindness costs nothing.

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Jill Hart-The Coach's Alchemist: And it is the act of love.

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Jill Hart-The Coach's Alchemist: being… Yes.

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Fran Tabor: portrayed out in the world.

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Jill Hart-The Coach's Alchemist: You don't go up to a cashier and say, hey, I love you, but when you're kind to that person.

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Jill Hart-The Coach's Alchemist: Giving them space to be themselves, That's love.

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Fran Tabor: Very much so.

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Jill Hart-The Coach's Alchemist: So, I know you faced a lot of personal and business challenges, and…

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Jill Hart-The Coach's Alchemist: I'd really like to explore, kind of, how did those moments reshape the way you listen inwardly and make decisions, rather than reacting from fear?

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Fran Tabor: Well, first of all, a lot of the challenges that I first interpreted as being things that happened to me, and I had to react to the slings of arrows of outrageous fortune, as Shakespeare so elegantly put it.

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Fran Tabor: If I was going to be totally and completely honest with myself.

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Fran Tabor: A lot of those real serious problems were of my own making.

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Fran Tabor: And you do have to learn to be honest with yourself.

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Fran Tabor: If… especially for business owners, you cannot be reactive. You have to see where your actions make a difference.

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Fran Tabor: For instance, you mentioned briefly embezzlement.

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Fran Tabor: I tend to trust people.

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Jill Hart-The Coach's Alchemist: Trust breeds trust.

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Fran Tabor: Kindness breeds kindness. But, as the Bible tells us, you're supposed to be gentle as a dove, but wise as a serpent.

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Fran Tabor: Trusting is no excuse for setting people up for failure.

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Fran Tabor: And all of us have a different weakness.

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Fran Tabor: When I made it too easy to embezzle from me.

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Fran Tabor: I set those people up for a temptation they could not resist.

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Fran Tabor: And when I first discovered that, it happened to me, especially when I realized just how much money it cost me.

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Fran Tabor: My first was blaming them.

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Fran Tabor: But I had to be honest with myself, I did make it too easy for them. Now, that's not excusing them, not saying that they should not, in some way, pay for their crime.

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Fran Tabor: But, as an owner, I had to take a proactive attitude.

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Fran Tabor: And make embezzlement more difficult in the future.

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Jill Hart-The Coach's Alchemist: And it…

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Jill Hart-The Coach's Alchemist: I've been a bookkeeper in my life, and I have a sister who's an accountant. There are systems that you can set up, even in small companies, to keep things like that from happening.

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: And it takes… It takes not just, like.

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Jill Hart-The Coach's Alchemist: In some ways, it's easy for owners to get lazy, and let other people take…

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Jill Hart-The Coach's Alchemist: Take responsibility for things that you, as the business owner, need to maintain responsibility for.

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Fran Tabor: Absolutely.

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Jill Hart-The Coach's Alchemist: And… I've known a lot of employers who've been embezzled from.

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Fran Tabor: Yes. And it's… and that's usually the reason why it happens, is because they just, like…

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Jill Hart-The Coach's Alchemist: advocate…

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Jill Hart-The Coach's Alchemist: abdicate… or abdicate their responsibility for double checking, and they don't have a big enough company to have layers. Bigger companies, they have layers, and it keeps, you know, the person that's signing those checks

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Jill Hart-The Coach's Alchemist: It's not the same person who, is double-checking on the invoice, or,

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Jill Hart-The Coach's Alchemist: or handling the money as it comes in and goes into the bank account. There's… there's just layers in there that you can set up, and even as a small… small business owner, you don't want your bookkeeper doing all the things.

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Jill Hart-The Coach's Alchemist: Your bookkeeper can do some of the things, but you need to maintain tight control over who's…

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Fran Tabor: For my business.

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Fran Tabor: at that point in time. Now, my bank has since changed what they do, but at that point in time, they sent back the copies of the checks, not the checks themselves, and they were four across.

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Fran Tabor: And I forget how many down, but they were very, very tiny.

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Fran Tabor: I actually had to use a magnifying glass to see the checks. Well, I knew what the checks were supposed to be for, according to the

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Fran Tabor: computer, it looked like everything was bouncing out.

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Fran Tabor: But it turned out, that my bookkeeper was altering the checks after I had signed them.

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Fran Tabor: I… That time, I had undiagnosed, thyroid cancer. I was sleeping a lot.

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Fran Tabor: And it was just very easy to not get out my magnifying glass and look at every one of those checks, and she figured that out.

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Fran Tabor: And… Like most people.

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Fran Tabor: She was sure if she had just had a few dollars more, her financial problems would go away.

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Fran Tabor: And it started out just one or two checks, and…

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Fran Tabor: Well, after my thyroid cancer was cured.

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Fran Tabor: And I had the energy, and I sat down, and I did a whole year's worth of checks, which I… at that point in time, I was writing about 120 checks a month.

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Fran Tabor: So I did a whole year's worth of checks.

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Fran Tabor: That was a lot of checks. I spent all night doing it, and I could not believe

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Fran Tabor: how much money I owed that I did not know I owed.

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Fran Tabor: But a lot of that was pride, that I thought, okay, I've been treating people honestly, I had very few inner theft problems.

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Fran Tabor: So I was kind of smug, and then when I found out I had fallen for embezzlement, my first reaction, again, was pride. I was so ashamed of myself for not having been more proactive and preventing it from day one. I didn't want to know anybody to know I had been that lazy and that stupid.

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Fran Tabor: And…

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Fran Tabor: I went to the world of credit cards. Now, I had already wiped out my savings covering all my cancer expenses. I was a big girl, I had planned it, but I had a disaster.

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Fran Tabor: I didn't have any extra reserves at this point.

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Fran Tabor: I went through the secret world of credit cards and take care of all this unexpected debt.

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Fran Tabor: It… I thought, okay, I could do that secretly. I knew I could have run down to my banker.

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Fran Tabor: And he would have refinanced my building.

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Fran Tabor: But I would have had to tell him, yeah, I was one of these stupid ones.

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Fran Tabor: This was 2008.

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Fran Tabor: I thought I had credit cards at 2% and 3% interest. I maxed them out at close to $200,000, maxed out credit cards. They came back, and they're between 15% and 29% interest.

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Fran Tabor: And I contacted them, and they said, well, before you didn't need the money, so of course you were low interest, but now you need it.

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Fran Tabor: So then I went down to the bank, 2008, the banking laws changed. My banker looked at me straight in the eye and said, if I had come in 2 weeks sooner.

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Fran Tabor: In other words, if I had not been more proud than taking care of the problem, if I had not been willing to say, I made a mistake, a big one.

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Fran Tabor: I could have refinanced the building. As it was, the laws have changed. He said there was no way he could do it. He deeply apologized.

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Fran Tabor: So there I was, with less income than I had had for years.

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Fran Tabor: And owing so much money at such a high interest rate.

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Fran Tabor: But then I also ended up learning, after talking to several other bankers, that one of the most common reasons small businesses go out of business is embezzlement.

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Fran Tabor: Bad bookkeepers will go from place to place to place because people are afraid of saying anything wrong.

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Fran Tabor: And they just keep killing business after business after business.

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Fran Tabor: My bookkeeper that did this to me always dressed very professionally. In fact, she was intimidating to me. I became a business owner years before because I had a physical skill.

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Fran Tabor: I did not have professional business training, so I paid for a bookkeeper, I paid for an accountant, because those were not my skills. And I do firmly believe you should know what your skills are.

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Fran Tabor: And that is where you make your money. That's where your time is valuable.

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Fran Tabor: And if something else is not your skill, you pay good wages to the people who have that, because otherwise you'd be doing it.

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Fran Tabor: And as… if you're a business owner, even a small business owner where you're self-employed, and then you hire just one person.

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Fran Tabor: You don't think of that one person as somebody you're going to make money off of. You think of that person as an extension of yourself.

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Fran Tabor: Doing what you otherwise would not have the time or the physical ability to do.

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Fran Tabor: But… I learned that pride is a very common cause of business failure.

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Fran Tabor: They say the pride goes before the fall. It almost did in my case.

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Fran Tabor: I went through…

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Jill Hart-The Coach's Alchemist: You came back.

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Fran Tabor: Tailspin of a depression.

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Fran Tabor: But… and at first, I was going, oh, why did this happen to me?

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Fran Tabor: But the cure did not start until I looked in the mirror and said, wow, this was my fault.

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Fran Tabor: Yes, that person had a weakness.

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Fran Tabor: Everybody has a weakness of some type.

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Fran Tabor: Like the old saying goes, Locked doors are kept locked to keep honest people honest.

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Fran Tabor: And I had failed in my job doing that.

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Fran Tabor: But strangely enough, what really got me out of that tailspin and depression?

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Fran Tabor: is I realized that the whole town has suddenly started looking just miserable.

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Fran Tabor: 2008, for young people out there, it was a really hard time to be in business.

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Fran Tabor: that in our little town, 2007, if you approached a red light downtown at noon, that light might have to go through 3 or 4 cycles before it's finally your turn to go through the intersection. 2008, that wasn't a problem. There was nobody driving on the streets.

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Fran Tabor: Employment just plummeted.

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Fran Tabor: And… I had always preached to others.

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Fran Tabor: To have a good outlook on life, it starts with being thankful.

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Fran Tabor: Well, in 2007, when everything seemed like it was doing great, it was easy to be thankful.

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Fran Tabor: 2008, it was not so easy.

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Fran Tabor: I am very lucky. I live in a part of the country with some absolutely gorgeous views.

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Fran Tabor: Every part of the country has its own kind of beauty.

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Fran Tabor: And the next morning, I looked out, it was a bright blue sky. The distant mountains had just a touch of snow on the top.

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Fran Tabor: And the dark blue underneath that made a nice contract with the blue of the sky, and I suddenly realized how lucky I was to be able to see something so beautiful and have the physical ability to see it.

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Fran Tabor: And I started looking for a lot of reasons to say thank you just for being here. Thank you for being alive.

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Fran Tabor: And it's amazing, the whole process of finding something, anything to say thank you for.

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Fran Tabor: It opens up your brain cells. You start seeing solutions more than problems.

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Fran Tabor: And I was able to go into my shop.

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Fran Tabor: And say, I have a new slogan for our business. We are going to be an official oasis of happiness.

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Fran Tabor: If somebody comes in the door and they look grumpy, we're gonna give them an extra big grin when we say, hi! How are you? And by the way, we never start out with, hi, can I help you? It was always

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Fran Tabor: Hi, how are you? Glad to see you today, because it's kind of cool, when you say, hi, how are you? In our culture, the instinctive response is, I'm fine.

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Fran Tabor: And it's really weird, just saying the words, I'm fine, makes people feel happier. So even if they came in to complain about something, and guess what? If you deal with enough people in business, somebody's gonna complain about something. You're not gonna please everybody all the time. Don't expect to.

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Fran Tabor: But… They feel better, and they don't complain as hard.

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Jill Hart-The Coach's Alchemist: You're setting them up for success. I love this.

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Fran Tabor: Yes, you're setting them up for success, and that sets you up for success. Like Zig Ziglar used to say, you can get anything in life that you want as long as you can help enough other people get what they want. And one thing everybody wants is to feel a little bit happier.

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Fran Tabor: And a smile does that for us.

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Jill Hart-The Coach's Alchemist: Really does.

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Fran Tabor: And being an oasis of happiness.

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Fran Tabor: pulled me emotionally out of the pit I was in. Getting out of the money problem, that took a few years longer.

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Fran Tabor: But it gave me the emotional strength to spend those…

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Fran Tabor: 5 years getting out of that horrible money pit.

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Fran Tabor: And it just…

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Jill Hart-The Coach's Alchemist: I'm proud of you that you did it, though. It's really easy to get into situations and be like.

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Jill Hart-The Coach's Alchemist: to the end of the world, everything hates me, I think I'll go eat worms. And just, like.

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Fran Tabor: Oh, yes.

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Jill Hart-The Coach's Alchemist: To sink into anxiety and depression when, really, it's… It's just a problem that…

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Jill Hart-The Coach's Alchemist: We have the opportunity to solve.

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Fran Tabor: S.

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Jill Hart-The Coach's Alchemist: And nothing is always and forever.

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Jill Hart-The Coach's Alchemist: Things are always changing, and.

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Fran Tabor: Very much so.

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Fran Tabor: And even if you have to start over in your business, like, this last business of mine, I had it for over 40 years. I sold it to two key employees, and they are taking it to levels beyond what I did. I'm very proud of them. They're young, they're ambitious, they're very excited about making their improvements, and they have been.

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Fran Tabor: But before that one.

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Fran Tabor: We started several businesses that, for a different reason, each one of them did not succeed.

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Fran Tabor: But when you start a business and it fails, I call that Business 101.

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Fran Tabor: You will learn more about what it means to be self-employed or an entrepreneur.

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Fran Tabor: Actually getting in there and doing it than you will in almost any business class.

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Fran Tabor: Because relatively few business classes are taught by people who own or ran a business.

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Fran Tabor: There are some things that… You want to know the basic rules of the game.

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Fran Tabor: But you'll never learn to play basketball unless you're out there dribbling a ball and throwing baskets.

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Fran Tabor: You'll never learn what it means to be responsible for your own life until you actually become self-employed, or full-time… full, powered manager, or business owner, or entrepreneur, until you do it, until you're in the game.

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Fran Tabor: And you have some skin in that gauge.

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Fran Tabor: Not just some skin, your own skin in the game.

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Jill Hart-The Coach's Alchemist: Yeah.

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Fran Tabor: Yeah, you also…

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Jill Hart-The Coach's Alchemist: You're always… blues.

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Jill Hart-The Coach's Alchemist: 100% of the shots you never take.

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Fran Tabor: Yes, absolutely.

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Fran Tabor: And one of the things I absolutely loved about having my own business

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Fran Tabor: is I was able to do things myself.

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Fran Tabor: That would have been impossible in most other employment.

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Fran Tabor: Like, when we started the business.

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Fran Tabor: we had a two-truck bays. Well, one truck bay was used for…

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Fran Tabor: Backup storage and that for the beginning of the business. What would have been the front office was our retail and repair space. The other truck bay, we lived in, we added hot water so we could take showers. And while living like that, we had our first child.

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Fran Tabor: And I had her in a baby pack.

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Fran Tabor: Waiting on customers, even fixing vacuums.

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Fran Tabor: And so I knew it was possible to run a…

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Fran Tabor: Hands-on, active repair business and retail business, carrying a baby.

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Fran Tabor: Which shouldn't be a big shock, because it's amazing how many people clean houses at home taking care of a baby.

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Fran Tabor: So, when I had my larger building downtown, because by the time I had 20 employees.

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Fran Tabor: I had a much larger retail business, so we had grown.

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Fran Tabor: when the kids got pregnant, I said, you can bring your baby to work, and it worked. There was one point when I had 3 gals.

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Fran Tabor: Who took… they would have to clock out if they're going to go in the back room and feed their baby, and the rest of the time, they had either the baby pack in front or the back pack.

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Fran Tabor: And they're waiting on customers, docking shelves, doing all kinds of things.

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Fran Tabor: Selling cleaning supplies, demonstrating vacuums, demonstrating sewing machines with a baby on them.

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Fran Tabor: For a while there, we looked like more nursery than retail store.

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Fran Tabor: But it was something…

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Jill Hart-The Coach's Alchemist: I love that.

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Fran Tabor: as a business owner, I could do, because I knew it could be done, and there is nobody to tell me that, hey, this isn't the way things are done. But I did that because I firmly believe

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Fran Tabor: That we don't… have families to support our business. We work to support our families.

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Fran Tabor: And if you don't make your actions go with your rhetoric.

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Fran Tabor: You're telling a lie to yourself as well as anybody else, and we have to be honest with ourselves.

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Fran Tabor: And that goes with all aspects of our lives.

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Fran Tabor: And I can truthfully state that all of my biggest business mistakes were when I was not totally honest with myself.

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Fran Tabor: Or when I let pride keep me from asking the right questions, or let pride keep me from admitting I'd made a mistake.

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Fran Tabor: It's possible to run a business

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Fran Tabor: that is family supportive. Not just family friendly, but family supportive.

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Jill Hart-The Coach's Alchemist: I love that you didn't just come up with a nursery and stick the kids on ice someplace, because that's… that's a solution many big businesses come up with, is we'll just…

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Jill Hart-The Coach's Alchemist: We'll put them in this room, and they can just be on hold until the parents can go and interact with them.

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Fran Tabor: Which is better than nothing.

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Fran Tabor: Buddhist.

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Jill Hart-The Coach's Alchemist: It's not the same as incorporating your kids into your life. I think the reason that… part of the reason why our country is in the situation it's in right now is because we've… we've…

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Jill Hart-The Coach's Alchemist: required women to go get jobs, and so they… they're trying to be good parents. And, you know, I had this situation as well, so I'm not, like, pointing fingers at other people. You're trying to be everything for everybody, and you're failing miserably, and instead of looking at the situation and saying.

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Jill Hart-The Coach's Alchemist: this isn't working, and doing something different. We just double down on it, and a lot of people burn out, and…

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Jill Hart-The Coach's Alchemist: And the kids, they don't understand how to do this themselves. They know that they don't want to grow up and have

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Jill Hart-The Coach's Alchemist: Kids and raised them the way that they were raised, because it sucked, being a kid that was just, you know, had to go to daycare all the time.

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Jill Hart-The Coach's Alchemist: That's no way to live your life.

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Jill Hart-The Coach's Alchemist: You're… you're in a family because you want to be part of the family, which is, you know, at least mom.

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Fran Tabor: And Dad!

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Jill Hart-The Coach's Alchemist: I don't care if you have, like, 2 homes, but, you know, letting your parents be part of your life. I homeschooled and homesteaded for the last 3 of my 5 kids.

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Jill Hart-The Coach's Alchemist: That was the best time. My husband was gone a lot, he was a truck driver, but I was able to be home, like, all the time, and we did all the fun things together.

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Fran Tabor: Huh?

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Jill Hart-The Coach's Alchemist: to this day, when I interview people on this podcast who have kids, there's times when their kids will come on, and it's just like…

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Jill Hart-The Coach's Alchemist: That's great!

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Fran Tabor: Much so, because it shows the kids are seeing mom interact… mom or dad interacting with the world.

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Jill Hart-The Coach's Alchemist: Yes!

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Fran Tabor: And, especially for young families, If you have a minimum wage, or not much above minimum wage job.

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Fran Tabor: If you figure out what it actually costs to go to work.

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Jill Hart-The Coach's Alchemist: Yeah.

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Fran Tabor: that it could be the difference between getting away with being a one-car family and a two-car family. That right there is a huge amount of money.

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Jill Hart-The Coach's Alchemist: And meals, and discounts.

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Fran Tabor: models.

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Jill Hart-The Coach's Alchemist: And… Most people, most young mothers are paying for the privilege of being away from their kids.

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: You, you buy more fast food, you buy…

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Jill Hart-The Coach's Alchemist: It's bad for your health, it's bad for your kids, you're spending money on daycare, and your kids are gonna end up sicker more often, because those places are breeding grounds for germs.

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Jill Hart-The Coach's Alchemist: If you believe there's germs or whatever. It just… it's a fact. Kids that go and spend a lot of time in daycare are sicker than kids that don't. And it's just like…

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Jill Hart-The Coach's Alchemist: We're just, like, programmed to… you have to work.

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Jill Hart-The Coach's Alchemist: Instead of doing the math and saying, well, it doesn't make sense for us to work.

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Fran Tabor: Right.

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Fran Tabor: Very much so, and I was very lucky that

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Fran Tabor: We had a home business to start out with.

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Fran Tabor: And that really cut down on our overhead tremendously.

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Fran Tabor: money we would spend on maintenance, we didn't have to choose between the business or our home. It was all one place that we spent money.

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Fran Tabor: And our family was right there. It was just a much better system.

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Jill Hart-The Coach's Alchemist: Yeah, I… I'm over here shaking my head, yeah, yeah, I'm in your corner, girl.

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Fran Tabor: One of my pet peeves is that

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Fran Tabor: So many cities would zone away from home-business combinations when that was the tradition.

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Fran Tabor: For 99%.9% of all human history.

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Fran Tabor: And they don't know the history behind outlying home-business combinations. And if they did, they would be horrified.

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Fran Tabor: That people started zoning up.

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Fran Tabor: Home-business combinations away, it was… A deliberate, classist, racist decision.

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Fran Tabor: Because a home business is the easiest way for somebody who is on the lowest end of the economic spectrum to gradually get better and better and become upper economic spectrum.

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Fran Tabor: So, if you're an immigrant with no money.

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Fran Tabor: If you came from a very poor family of any race.

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Fran Tabor: It was your route to become upper middle class, and then even upper class.

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Fran Tabor: many people

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Fran Tabor: became millionaires because they were able to have a home-business combination. In fact, there's a whole book written about that.

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Fran Tabor: The billionaire next door, and the type of businesses he talks about.

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Fran Tabor: A lot of them will have a separate location for their business and their home.

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Fran Tabor: But the majority of that type of business started out as a home-business combination like we did.

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Jill Hart-The Coach's Alchemist: Yeah, it's… it's…

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Fran Tabor: It's a great way to move forward, and it's a great way to keep family involved.

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Fran Tabor: And a huge advantage to a community with a lot of home-based businesses, you have a lower crime rate.

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Fran Tabor: Because if you have an area that is mostly residential, with almost no adults there during the day, that attracts thieves during the day.

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Fran Tabor: And if you have an area that's mostly business, and almost nobody there at night, that attracts thieves at night!

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Fran Tabor: Because wherever there's not a whole lot of responsible adults around, it attracts people we don't want around.

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Jill Hart-The Coach's Alchemist: And when you… families and kids all interacting in a family business. Kids learn skills much earlier.

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Fran Tabor: Oh, absolutely.

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Jill Hart-The Coach's Alchemist: And they feel like they're contributing to… the family!

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: like, you have chores for kids, because, you know, you have kids, and they need to learn how to be independent human beings and live in society. So you teach them things, but this… if your business is also part of just the way the family runs, day to day, they're going to pick up skills that… it's priceless. You can't buy that kind of training.

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Fran Tabor: Well, people talk about how back in the days when the majority of families grew up on farms, the kid was an economic advantage to the family. Then they'll turn right around and say.

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Fran Tabor: Well, yes, but the modern family, the child is an economic disadvantage, which makes people look at the kid differently.

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Fran Tabor: You have a home-based business, guess what? It's like a modern farm.

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Fran Tabor: That kid is an economic advantage to the family, and he knows it.

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Fran Tabor: When my kids were 3 years old, I had them handling a pricing gun and pricing merchandise.

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Jill Hart-The Coach's Alchemist: They think it's a game! Cuz it is!

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Fran Tabor: Guess what? I could have done the job faster, but they were proud of themselves, because they were doing something important.

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Fran Tabor: And how many ways can you make a 3-year-old feel important, and knowing he makes a difference in the family?

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Jill Hart-The Coach's Alchemist: And when they start out knowing that they're significant, and they're making a difference in the family, then they're more likely to make a difference in their communities, and their schools, and the larger society in general. When we took kids off the farm and said, no, you can't let your kids

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Jill Hart-The Coach's Alchemist: Do farm work anymore, and there are laws about that.

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Jill Hart-The Coach's Alchemist: Yeah.

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Fran Tabor: And you just destroyed the farm.

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Jill Hart-The Coach's Alchemist: Yeah.

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Jill Hart-The Coach's Alchemist: Kids learn so much from farming.

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: A, learn how to, like, grow food.

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Jill Hart-The Coach's Alchemist: Interesting concept, we've reached a point where most people cannot feed themselves.

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Jill Hart-The Coach's Alchemist: They do not possess the skills. They may say, well, I'll just grow a garden. Let me tell you, honey, just growing a garden is not that simple. You don't just throw seeds down and have a bountiful harvest.

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Fran Tabor: But it's a great… it's a great educational experience for anybody, and it lessens in patience.

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Jill Hart-The Coach's Alchemist: That the Chinese seed takes a while.

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Fran Tabor: But a small handful of seeds can become so many zucchinis, you can't give them all away.

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Jill Hart-The Coach's Alchemist: Yeah, we play doorbell Ditch with them.

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Fran Tabor: So…

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Fran Tabor: And…

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Fran Tabor: it doesn't mean that the kids are always going to be perfect. That for both of my daughters, when they hit their teen years.

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Fran Tabor: It was as bad as my teen years. Hormones…

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Fran Tabor: do things to you. And science has proved that you hit puberty, your brain shrinks, and it doesn't go back to the previous side until about 21 for girls and 25 for boys.

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Fran Tabor: But as adults, I could not be prouder of…

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Fran Tabor: Oh, how they've become as adults. And both of them say a lot of the experiences they had working in my business has made a huge difference in how they've been as adults.

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Jill Hart-The Coach's Alchemist: Yeah.

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Fran Tabor: is… That they learned things from that that they just couldn't have learned any other way.

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Fran Tabor: But it doesn't have to be a full-time business, just running a side hustle out of your home.

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Fran Tabor: That could be enough of a business that your kids actually see you working and interacting. Otherwise, going to a job that the parent disappears and then comes back from doesn't really teach the kid anything outside of, well, if you're absent long enough, you can make money.

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Fran Tabor: But if you just have a small side hustle of some type, like even a garden that produces enough that you're selling things at the farmer's market.

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Fran Tabor: Or, like, our local farmers markets have a lot of skilled crafts, and people will be making potholders, and table runners, and…

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Fran Tabor: fancy custom coats, and just a huge variety of craft items that they sell at the Farmer's dock. Oh, yes.

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Jill Hart-The Coach's Alchemist: Do you have to take care of the chickens?

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: to collect the eggs, and you have to put them in the little packages, and you have to sell them. It's a great job for kids!

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Fran Tabor: Yes, it is.

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Jill Hart-The Coach's Alchemist: We used to have a goat dairy, and I sold goat's milk.

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Fran Tabor: And your kids saw all the work that happened, and they.

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Jill Hart-The Coach's Alchemist: They were perfect!

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Jill Hart-The Coach's Alchemist: work that happened.

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Fran Tabor: That if you sold a container of goat's milk for $10, you didn't have $10 to spend. You had $10 to reimburse the goat feed.

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Jill Hart-The Coach's Alchemist: Isn't that the truth? My kids got old, and I had to leave the farm because…

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Jill Hart-The Coach's Alchemist: I couldn't… I was too old to, like, move the bales.

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Jill Hart-The Coach's Alchemist: It was like, I needed the boys.

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Fran Tabor: But that, too, let them know that, hey, I was important.

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Jill Hart-The Coach's Alchemist: My mom was in.

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Fran Tabor: to do this because of what I did. And…

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Fran Tabor: Pride and self-respect of the good kind are so very important.

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Fran Tabor: And if you have enough self-respect of the good type, it makes it easier to say, hey, I don't know everything.

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Fran Tabor: And… easier to say, I made a mistake, because you have enough confidence in the things you did right.

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Fran Tabor: To be able to say, I did this wrong, what could I have done differently?

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Fran Tabor: Or what type of help do I need? And ask for the help you need.

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Jill Hart-The Coach's Alchemist: So tell me a little bit about your book, Shh, It's a Secret, which is actually the name of the book, by the way.

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Fran Tabor: I wrote that book, Almost by accident.

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Fran Tabor: that one of the primary things that my janitorial business sold was vacuums. In fact, we actually started it just wanting to be a repair business only, and it just kept growing, and people would ask us for more things, and because we're fixing, cleaning things, they thought we should know about cleaning.

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Fran Tabor: And next thing I knew, we were at full janitorial supply center.

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Fran Tabor: But…

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Fran Tabor: I wrote articles for the VDTA, which at that time was a very going organization. Sad to speak… say it's not now, but for a good 30 years it was. VDTA is Vacuum Dealer Trade Association.

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Jill Hart-The Coach's Alchemist: Thank you for that.

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Fran Tabor: And I wrote about two dozen articles for them.

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Fran Tabor: I shared the information that was in these articles with a gentleman that

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Fran Tabor: he and I were writing, novels together, because it's… it pays… if you're writing a novel, it pays to have a critique group, even if it's only one other person.

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Fran Tabor: And he was really impressed with the articles, because he said there were several things in those articles that he was applying to his business. He specialized in doing fancy gates.

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Fran Tabor: that we would have people move in from California.

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Fran Tabor: And they just could not conceive of not living in a gated community, so our local builders obliged them, came up with gated communities just for the Californians.

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Fran Tabor: And he did some really elaborate gates, but he used ideas in these

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Fran Tabor: articles I wrote for vacuum cleaner dealers.

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Fran Tabor: To become more successful and more profitable.

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Fran Tabor: He said, I should really put all these articles in a book. And I go, well, that's for vacuum dealers. He says, no, if I can apply them to my gate business, they could be good for anybody.

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Fran Tabor: So I went through and picked out the 13 most popular articles, rewrote them slightly so they would be

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Fran Tabor: Germane to anybody.

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Fran Tabor: And put them in the little book.

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Fran Tabor: I do have to do one brag that I'm going to brag about for one of the articles, because it took me completely by surprise.

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Fran Tabor: I was at a… trade meeting. This was in 2009.

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Fran Tabor: Which your viewers could probably go, oh, that's a year after 2008, and… most of the communities. 2009,

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Fran Tabor: Didn't seem as bad, because by that time, we were used to it being bad, but it was still bad.

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Jill Hart-The Coach's Alchemist: It's still bad.

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Fran Tabor: It didn't start getting better until about 2010, 2011.

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Fran Tabor: And not by much.

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Fran Tabor: But he came up to me, and he said, Fran, you are Fran, right? And I go, yes. Fran Tabor wrote that great article. I go, what great article. The one that saved my business, huh?

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Fran Tabor: I wrote an article about how when we go to

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Fran Tabor: Come up with a business plan.

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Fran Tabor: people get it backwards, because most people start out with, how can I make money doing this business?

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Fran Tabor: And in that article… by the way, I was writing to myself for this article, because, like I said, 2008, I did go through depression.

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Fran Tabor: And I wrote this article partly as a message to me.

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Fran Tabor: The first question you should ask yourself for any business.

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Fran Tabor: is, why is my community better off? Because I am in business.

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Fran Tabor: How will my business make my community better? Now, your community can be your neighbor next door, it can be, 10,000 people you'll never see on the internet.

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Fran Tabor: But your community is your potential customers, the people you are going to be interacting with.

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Fran Tabor: Why and how will they be better off because you exist?

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Fran Tabor: And then, in the article, I explained why a repair shop of any type

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Fran Tabor: Whether it is somebody doing clothing alterations.

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Fran Tabor: Re-putting on a zipper for a coat that fits just right and you love?

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Fran Tabor: And you can't find another one like it, but all it needs is a new zipper.

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Fran Tabor: Fixing an automobile, or fixing a vacuum.

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Fran Tabor: Or fixing yourself, like a podcast that gives you the right

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Fran Tabor: Uplifting spirit at the right moment.

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Fran Tabor: Why you being there to fix whatever is broken?

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Fran Tabor: Well, make the other people better off.

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Fran Tabor: So once you know why your business is important to your neighbors.

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Fran Tabor: Then doing what it takes to make your business look worthy

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Fran Tabor: of helping your neighbors, and showing that you take pride in helping your neighbors. You will do what you need to do.

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Fran Tabor: And he said he had never before thought of his little repair vac shop, and he had said he had a little tiny hole-in-the-wall shop.

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Fran Tabor: as making a bit of difference to anybody. And he suddenly realized how much difference he made. And, like, for a repair shop.

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Fran Tabor: If, say, a family's vacuum broke down.

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Fran Tabor: And they didn't lack… they lacked the time, or the skill, or whatever to fix the vacuum. They'd just throw it away, go down to Walmart.

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Fran Tabor: or any other store. Spend a hundred bucks.

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Fran Tabor: Buy a new vacuum, they're $100 out, and out of that $100 spent.

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Fran Tabor: Almost all of it leaves the community not to be seen again. Very, very little of it stays.

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Fran Tabor: Or, they could go to a repair shop, and say they spend $50 getting their vacuum fixed, or even $60 getting it fixed.

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Fran Tabor: There… that money that he… you paid the repairman

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Fran Tabor: Less than whatever he had to pay for parts.

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Fran Tabor: All of that's going to be staying in the community. He's going to be buying groceries with it, he's going to be paying rent with it. That stays in the community. Money that stays in the community gets recycled, makes your community economically healthier.

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Fran Tabor: Now that person has the extra $40 or $50 to take home with them.

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Fran Tabor: He has money to help his kids buy lunch at school. He has money to buy milk on the way home. His wife has money to buy something. Life is better for him.

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Fran Tabor: And odds are, almost all of that money is going to stay in the community.

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Fran Tabor: The money spent repairing is very, very economically important to a community. Money just spent buying new

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Fran Tabor: Depletes a community of money.

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Fran Tabor: And that's whether they're buying new from something online, or buying new from a box store.

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Fran Tabor: Repair money is awesome for the economy.

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Jill Hart-The Coach's Alchemist: I think I would equate that with.

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Fran Tabor: Like, local craftsmen as well. Yes, very much so. Going to local…

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Jill Hart-The Coach's Alchemist: Fairs, finding gifts that you can give later

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Jill Hart-The Coach's Alchemist: Here, that money stays in the community, and local grocery stores.

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: really important to support local grocery stores and local restaurants. There's still some places where you can go out to eat that are family-owned and run.

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Jill Hart-The Coach's Alchemist: Support those places, because that's… that's money that makes your whole community rise.

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Fran Tabor: And nice thing about those places, like, if you can find a local restaurant, and we are lucky, we still have a few.

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Fran Tabor: You have to look for them sometimes, but they're still around.

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Fran Tabor: is the people that work for them tend to be better paid than the ones in the big chains, and they are definitely almost always in a happier work environment. Every time they do a survey for, are you happy on your job?

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Fran Tabor: Something like 75-80% of the people working in a small business, in a.

400

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Jill Hart-The Coach's Alchemist: And I'm defining small business as less than 50 people or less than 25 people.

401

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Fran Tabor: Government counts it as less than 500 people, so you know what kind of level they're looking at.

402

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Fran Tabor: But you compare that to somebody working in a large corporation?

403

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Fran Tabor: Generally, the large corporations, less than 20% of the people are happy with their job, small business

404

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Fran Tabor: 75-80% tend to be happy with their job.

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Fran Tabor: The big corporations will have what look like benefits.

406

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Fran Tabor: If you define psychological health as part of your benefit.

407

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Fran Tabor: Psychological help affects your physical health, it affects your family life.

408

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Fran Tabor: We should put way more value on our psychological health, because… health, because…

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Fran Tabor: Small business is where you ARE happier.

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Jill Hart-The Coach's Alchemist: For sure, for sure. I would encourage everybody to have some sort of side gig.

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: Where you're… Adding back value to your community.

413

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Fran Tabor: Yes.

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Jill Hart-The Coach's Alchemist: Wherever your community exists.

415

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Jill Hart-The Coach's Alchemist: So, Fran, let me ask you, do you do coaching, per se, or are you strictly… an author.

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Fran Tabor: I am primarily an author. I give free advice to anybody who stands still near me too long.

417

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Fran Tabor: Ask my daughters. They'll say, yes, she'll happily give advice to anybody.

418

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Fran Tabor: I have given, advice on a…

419

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Fran Tabor: strictly personal level, but I don't do professional coaching as such.

420

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Fran Tabor: One reason I like doing podcasts

421

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Fran Tabor: is I'd like to share the message.

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Fran Tabor: That it is easier to succeed in small business than most people think.

423

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Fran Tabor: But it's also more work than most people think.

424

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Fran Tabor: And it's almost never a quick road to riches.

425

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Jill Hart-The Coach's Alchemist: Yeah, I…

426

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Fran Tabor: Using the gardening is more like planting seeds and taking care of that seed than it is like winning a lottery.

427

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Fran Tabor: But then it lasts longer, too, because the majority of people who win the lotteries big.

428

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Fran Tabor: Within a few years.

429

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Jill Hart-The Coach's Alchemist: Yeah.

430

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Fran Tabor: Are worse off than they were before.

431

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Fran Tabor: In fact, they're much worse off, because they…

432

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Jill Hart-The Coach's Alchemist: So… the… the glacier…

433

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Jill Hart-The Coach's Alchemist: analogy, or the iceberg analogy, you see all these people that have made it big on the… but they're just at the very top. You don't see how much work went into the base.

434

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Jill Hart-The Coach's Alchemist: moving forward, and I… a really good example of that is Tony Robbins. I'm old enough to remember Tony Robbins when he was Anthony Robbins, when he had just written that book, Awaken the Giant Within, and I'd actually gone to one of his seminars.

435

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Jill Hart-The Coach's Alchemist: When there were only 50 people in the room, because I lived in San Diego at the time.

436

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Jill Hart-The Coach's Alchemist: Back in the 80s. And he started out talking about Mother Teresa and a gentleman named Captain Steve Coffey.

437

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Jill Hart-The Coach's Alchemist: who was my neighbor in Hawaii.

438

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Fran Tabor: No.

439

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Jill Hart-The Coach's Alchemist: He was a prisoner of war in Vietnam for 7 years. I knew his sons really well, and it was just like…

440

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Jill Hart-The Coach's Alchemist: Yeah.

441

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Jill Hart-The Coach's Alchemist: I don't know where you're going with this, buddy, but…

442

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Jill Hart-The Coach's Alchemist: He was borrowing authority from other people, which…

443

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Jill Hart-The Coach's Alchemist: at the time bothered me a lot, but he has done… he's… he's really expanded his reach and his empire, but when I first met him, this is just to illustrate that, you know, nobody starts out.

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Fran Tabor: At the very top. Everybody has a base, and everybody learns from somebody else.

445

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Jill Hart-The Coach's Alchemist: Nobody just shows up one day with all the answers.

446

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Fran Tabor: Really?

447

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Jill Hart-The Coach's Alchemist: So, it's not like… you're not likely to win the lottery starting a business, but if you, like…

448

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Jill Hart-The Coach's Alchemist: If you take advice from people who have been there, been where you want to go, you're much more likely to get to that place that you want to be.

449

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Fran Tabor: Yes, absolutely.

450

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Jill Hart-The Coach's Alchemist: And you can even, you know, surpass them.

451

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Jill Hart-The Coach's Alchemist: In what they're doing.

452

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Fran Tabor: Well… That's part of setting goals.

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Fran Tabor: And… when you've set your goal for how can I help

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Fran Tabor: How can I use my talents and my personality to help as many people as possible

455

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Fran Tabor: You're probably going to pick the right goal and method for you yourself.

456

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Fran Tabor: But I did get a kick out of Capotecone…

457

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Fran Tabor: Tony Robbins, Anthony Robbins, when he first got started, he was very honest about

458

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Fran Tabor: The hole he had gotten into before he wised up.

459

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Fran Tabor: And I liked reading about how he was doing dishes in his bathtub, because he didn't have a sink big enough otherwise.

460

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Fran Tabor: To show how pathetic his little apartment was.

461

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Fran Tabor: And sometimes… We do have to sync

462

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Fran Tabor: Before we can really see the world accurately.

463

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Fran Tabor: Like, I thought I was… I had… I've had it all figured out, was doing great.

464

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Fran Tabor: Then in 2008, When I realized, all at once, I had made multiple mistakes.

465

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Fran Tabor: And I picked, starting in the worst recession that our local area had had in 50 years, to have my wake-up moment.

466

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Fran Tabor: I…

467

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Fran Tabor: would like to think I could have been smart enough to have had the wake-up moment when I had more money to do it with, but I didn't.

468

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Fran Tabor: But that is such a common thing.

469

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Jill Hart-The Coach's Alchemist: It's part of the experience that we're here to have, and…

470

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Fran Tabor: it is.

471

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Jill Hart-The Coach's Alchemist: You know, we can be mad that these things happened to me, but they really happen for us.

472

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Fran Tabor: Yes.

473

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Jill Hart-The Coach's Alchemist: Anything happens for us, and it might suck going through it, but… You get a story.

474

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Fran Tabor: Absolutely.

475

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Jill Hart-The Coach's Alchemist: If nothing else. Earlier, we opened the door to the idea that clarity can't be forced, and for someone who's listening who feels overwhelmed right now, what's the first small shift they can make to slow down and reconnect with purpose and allow for that clarity to emerge?

476

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Fran Tabor: I would personally recommend looking back at one point in your life when you helped someone, in a way.

477

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Fran Tabor: That nobody else knows about, not even that person.

478

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Fran Tabor: And if you can't find such a moment.

479

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Fran Tabor: Look to do it right now. It doesn't have to be a big thing at all, just a tiny thing.

480

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Fran Tabor: like… The winter of 2008.

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Fran Tabor: I was living alone at that point in time. My health wasn't that good. We had lots of snow plow, or huge amounts of snow.

482

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Jill Hart-The Coach's Alchemist: And all of a sudden, like, somebody, I had no idea who.

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Fran Tabor: Was using their snowplow to keep my driveway clear.

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Fran Tabor: And it wasn't until the end of winter I finally was able to figure out who it was, because they usually made a point of doing it after I'd gone to sleep at night.

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Fran Tabor: Right in that category.

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Fran Tabor: It can be just raking somebody's leaves. In other words, it doesn't have to be a big thing.

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Fran Tabor: But find something to do secretly for somebody else.

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Fran Tabor: Because when we give of ourselves, that tells our subconscious, you have more than enough, because you can give.

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Fran Tabor: And once you know you can give, you suddenly say.

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Fran Tabor: I have resources I didn't know I had.

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Fran Tabor: And that… coming from a feeling of abundance means you can find some way to live.

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Fran Tabor: You may have to… Sell everything you have and start over again elsewhere?

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Fran Tabor: So, you have to, but you know you have.

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Jill Hart-The Coach's Alchemist: New adventure.

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Fran Tabor: Absolutely a new adventure, but you know you have more than you need because you were able to do something for somebody else.

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Fran Tabor: And then along the way, Giveaway smiles, they're free.

497

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Fran Tabor: Find something to be thankful for.

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Jill Hart-The Coach's Alchemist: kept.

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Fran Tabor: However little it is, however big it is.

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Fran Tabor: Find a reason to be thankful. And if you think you have no reason at all, you're just not using your imagination.

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Fran Tabor: Even if it's… say, I have this happy memory.

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Fran Tabor: Like, you might remember a favorite birthday party.

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Fran Tabor: You might remember a favorite Christmas. You might remember 4th of July, and when the sparklers were extra bright.

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Fran Tabor: But say, I have this happy memory. I am thankful I have it.

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Jill Hart-The Coach's Alchemist: So, where can people find you, Fran?

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Fran Tabor: They can find my book at frantabor.frantabor.com… frantabor.com.

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Fran Tabor: And you can get my book, which… The sh… It's a Secret, How to Compete Against Walmart and the Internet.

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Fran Tabor: That is available online for free to your listeners.

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Fran Tabor: Because your listeners are the type of people that I genuinely want to succeed, either in their side hustle or their own small business, or they're just thinking about doing anything for themselves or helping others.

510

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Fran Tabor: And we, as entrepreneurs, need to help each other.

511

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Fran Tabor: We can help each other grow more by helping each other than we ever can by knocking each other down.

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Jill Hart-The Coach's Alchemist: I could not agree with you more. I really appreciate you coming and joining me today.

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Fran Tabor: And also, listeners.

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Fran Tabor: If you enjoy any of Jill's broadcasts that you have listened to in the past, if you didn't give her a thumbs up or a 5-star rating, go back.

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Fran Tabor: Give her that high rating, because that is how other people are going to be able to hear her and enjoy her. So please, give Jill that high rating. She earned it, and she will just help that many more people when you do that.

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Jill Hart-The Coach's Alchemist: Thank you, Fran, that's really nice of you.

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Jill Hart-The Coach's Alchemist: It's very generous.

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Jill Hart-The Coach's Alchemist: It's a wonderful gift when my guests ask my listeners to do To do that for us.

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Fran Tabor: Well, you earn it.

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Jill Hart-The Coach's Alchemist: Oh, thank you.

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Jill Hart-The Coach's Alchemist: You can learn more about Fran and get her book.

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Jill Hart-The Coach's Alchemist: It's a secret, by visiting frantabor.com. Thank you all for joining us today. If you're ready to amplify your voice, monetize your mission, and start attracting premium clients, your next step is simple. Head to thecoachesalchemist.com and schedule your free client acquisition audit. Join us for our next episode as we share what others are doing to raise the global frequency. And remember, change begins with you. You have all the power to change.

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Jill Hart-The Coach's Alchemist: the world. Start today, and get visible.

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