Artwork for podcast Fearless and Flawed: Women In Charge
Six Figures, Nine Months, and a Whole New Life with Georgia Thomas
Episode 46 • 13th March 2026 • Fearless and Flawed: Women In Charge • Serena Reynolds & Sara Ferrer
00:00:00 00:51:47

Share Episode

Shownotes

What if the dream you spent your entire life chasing was allowed to expire? What if the thing you thought defined you turned out to be exactly what was holding you back?

Georgia Thomas is a qualified British solicitor who traded corporate law for a social media production agency she built with her husband in Cardiff, Wales. As co-founder and Director of e!studios, she turned founders into category-dominant brands in 90 days. But getting there meant walking away from 14 years of chasing a goal, sitting on a Miami beach in a moment of complete clarity, and spending two years shedding the label "lawyer" from her identity.

This conversation goes deep into the turning points most people don't talk about. The birthday spent at work drinks when her daughter was at home. The pregnancy revelation that forced a maternity retention strategy nobody teaches in law school. The six-figure milestone she hit in nine months while everyone asked when she'd go back to "real work." The cultural gap between the US hustle mindset and the UK skepticism she had to navigate as a founder. And the decision to stay small, build deliberately, and design a business that didn't require her to abandon her life.

What You'll Learn:

  1. Why your dream is allowed to expire and what happens when you give yourself permission to let it go
  2. The six figures in nine months strategy Georgia used to build her agency
  3. The maternity retention plan she built to keep clients during pregnancy
  4. UK vs US founder culture and why Georgia had to unlearn American hustle mantras
  5. Retention over acquisition and the counterintuitive business model that let her turn down growth
  6. The turning point moment on a Miami beach that changed everything

Serena and Sara pull out the real, messy, brilliant moments that shaped Georgia's path from law to entrepreneurship. This is the story of a woman who built something powerful by refusing to play by rules that were never hers in the first place.

Transcripts

Sara Ferrer: [:

Sara Ferrer: She completely reinvented how she leads. She took a full year off her business grew. She didn't lose a single client,

Serena Reynolds: and she's done all of this while building multi businesses with her husband from their agency, e studios, to app development, to an oral beauty brand jet setting between Dubai, the UK and Florida.

therhood didn't sideline her [:

Sara Ferrer: She's living proof that you don't have to choose between being a powerhouse and being a mom, and she's not interested in the household culture that says otherwise.

Serena Reynolds: And I'm Serena and I help bold leaders become the go-to expert in their space.

Sara Ferrer: And I'm Sara, an email marketing pro here to convert clicks into cash. Together, Serena and I are two women in charge, digging into the fearless, the flawed, and the fabulous journeys of female founders rewriting the rules.

Serena Reynolds: So Georgia, I'm glad you're not Dubai.

here, but Georgia not, she's [:

Serena Reynolds: A lawyer for 12 years, you've dumped all that to become a creative entrepreneur. This is interesting. Let's talk about that a little bit.

Georgia Thomas: Yeah, so thank you. I think I don't even know where to begin. I would say that, so it wasn't a 12 year career. It was 12 years becoming a lawyer and like I was a lawyer then qualified for three years.

Georgia Thomas: To become a lawyer, as you'll know, takes like seven years of training. So, you know, all in all, I was 14 when I was like, I'm gonna become a lawyer. I had my whole legally blonde brunette version moment and said, that's it. I'm gonna become the brunette Elle Woods. I'm gonna be a lawyer. It's not that hard. And made it my dream.

Georgia Thomas: Made it happen. And then kind of just realized that as time was ticking on and you know, after meeting my husband realized that maybe there was more and, and ended up kind of going down a different path.

Serena Reynolds: Yes. Elle Woods has a lot to answer for, doesn't she?

mas: I think she's the, the, [:

Serena Reynolds: Well, you know, I, I'm gonna be completely transparent here. I've already told you on our pre-call that my daughter is studying law at Exeter, which is where you studied. Yeah. Um, and, um, I can't tell how many times we have watched.

Serena Reynolds: It's a go to movie in this household. So what was that moment? What was that defining moment where you thought, okay, I want something different here.

Georgia Thomas: Yeah, so I think, so the background was like my husband, he was already an entrepreneur. So like he has an amazing story, you know, that he, you know, he didn't go to college, he didn't go to universities.

ember how old he was when we [:

Georgia Thomas: He was about 28. Yeah, so he was 27, 10 28, and he was already in business. And so at the time it wasn't like I was suddenly like drawn to entrepreneurship. I was still very much like I'm a lawyer. I was just qualifying when we met. So we were still in kind of those like early days of our relationship. But as time went on and after we got married, I did start to see like the benefits that entrepreneurship gave, like the fact that he could travel whenever he wanted.

Georgia Thomas: Um, it was around the time of like lockdown and COVID and he was flying across the world for conferences and events, and I was stuck. And I just remember thinking. My gosh, I wanna be able to do these things. And I actually was really fortunate in that I had a really amazing firm and amazing partners who I worked under and they did gimme opportunities to, you know, join him on travels and work when I was abroad, like all these different things.

e him. But there were always [:

Georgia Thomas: His business was. He was like very much targeting a US market. So that was why the pull constantly to the us And so it was just definitely a case of that happening. And then a few things happened. So I, I took a career break. That was like my major moment really, because he was, he needed some help with his business and I thought that what I was gonna help him in would be like legal things, right?

Georgia Thomas: So like just helping him with his administration, helping him with like the legal stuff. Really like tight position on all and helping him support him in the ways that I could. And in that nine months, when I was on the career break .

as: Helping him and actually [:

Georgia Thomas: And even though we were able to kind of ride a bit of a wave where people could come to the studio. I realized if we were gonna like expand it and grow, and at the time we didn't have like endless cash to pour into it, I needed to do something where I could target an audience anywhere in the world. And so I shifted into like repositioning it for social media marketing and, and, and media agency.

d so there was this moment I [:

Georgia Thomas: But anyway, I was sat on Miami Beach and I thinking. To Wales and I've got commute to be a lawyer and I'd committed to like going back to work. So I did wanna uphold my word, but it just felt like in that moment, something in me had definitely shifted and what felt like my dream, my whole life since I was like a 14-year-old, suddenly just felt like the dream didn't fit anymore.

ings and mornings and on the [:

Georgia Thomas: So, you know, everyone knows the hours are just not friendly anyway in that career. So I was just like burning the candle at all ends and I was kind of just waiting for like my sort of big sign that like, yeah, this, it's time for me to like leave this career behind. Because obviously it was just the feeling of like having to prepare myself to take that pivot, like wanting to make sure that I wasn't making a mistake, even though of course I could have gone back and, you know, I could still go back.

Georgia Thomas: I'm still a qualified solicitor, so I could still go back to law if I wanted to. But just wanting to make sure that I was making the right decision. And then basically I'd been involved for a long, this kind of like side note, but I'd been involved for a long time with like a charity that was really passionate about, and they work to like prevent like human trafficking and like anti-slavery and they work across the world and I'd done loads of trips with them in the past and basically the.

me and asked me to be on her [:

Georgia Thomas: Even though I use it in my skills, like as a business owner, it was different because I was like, okay, I actually get to use these skills. Bring good or do something like meaningful. So that was like a big moment for me between the Miami Beach and then being able to like continue to use those legal skills in that way.

Georgia Thomas: That was like the kind of thing that solidified it for me. And I do have like this story, which I, I forgot to mention, but I will mention because I do think it's like pinnacle to like my belief system. I was a woman and now that I've become a mom. In that three month period where I was back at work, I was back in work for six months, about three months, and I handed in my notice and I had a three month notice period.

is this the life I wanted to [:

Georgia Thomas: And he was like, yeah, it's, it's today. It's tonight. And I was thinking, and you are here at these work that are like. Completely meaningless, really. And you're missing your kid's birthday. And I just thought to myself, no, this isn't the life I wanna live. So those three big major things were like, my moments like, and I just decided that's it.

Georgia Thomas: I'm handing my, and I'm going all in. So yeah.

n your own business actually [:

Serena Reynolds: So you, you came from a really good advantage point from there. Have you used much of that whilst building your, your company?

Georgia Thomas: Yeah, definitely. I think like the, the first thing is, like you said, like you come with a different vantage point having been in like corporate, being in practice and, and the, the first thing is like.

Georgia Thomas: Of like a major operation, like when you're in any legal practice. And I was in the top 20. So like these, this is like a well oiled machine, like how it operates in practice. And so you're playing a part of a bigger part, a bigger picture, and, and everything's moving strategically and systematically through the, the firm to deliver services to a client.

been involved in, that's how [:

Georgia Thomas: So I was able to then realize, okay, well this is how I wanna build within my team. So I'd already started to build that structure in into my business. And then. What it reaffirmed for me then is like, once I finished law and I was full-time in the business and I, I kind of had this like short period, so I finished in April.

Georgia Thomas: I was traveling around Switzerland and I went back, I went back home to Wales and I was like, right, that's it. I'm gonna do the entrepreneurial thing. I'm gonna go all in on this business. I'm gonna work all hours, like I'm gonna make it happen. Sort of period in the July I found out I was pregnant. And so kind of linking back to that story with the partner.

mom, I wanted to be present. [:

Georgia Thomas: I didn't know she was gonna be a girl then, but put my child first and in a way that I knew I wanted to be as a mother. And so I knew I wanted to take a maternity period because also I was thinking to myself, well, if I'd stayed in law, I would've had a year off. So I was thinking, well, if law could have given me a year off, I'm gonna give myself a year off.

Georgia Thomas: So I was like, I'm gonna take time off to have this baby be present, enjoy my, my journey into motherhood. Then I was like, well, if I can do it for a year, there's no way I'm gonna go back into the trenches when I come back. So it was like I, I had six, seven months and I was like, I'm gonna make this business survive without me so that when I come back I can be acting as CEO.

back over any of this like. [:

Georgia Thomas: We strategically hire people in the right seats to carry weight at different levels. We delegate responsibility, not just tasks, and we work together as a team. And I think that has meant that we've been able to grow multiple businesses in one go, and I get to still be a present month.

Serena Reynolds: So, so one thing I've, I've particularly noticed about you is that so, so isolate, say, you know, I'm a creative media.

ourselves and, and you, you [:

Georgia Thomas: Yeah. That's so interesting because no one's ever acknowledged that for me, but 'cause you've just acknowledged it. That is so true. And I think it's because the biggest label I ever wore was I'm a lawyer and I had to like literally rip that label off myself to step into like who I knew I needed to be.

Georgia Thomas: And even. Like in that six month period where I was wanting to leave law and even the, the nine month period before that, and then in those few months after, so it's probably like a nearly a two year period, I was really trying to rip that label off because I felt like I'd become like, I am Georgia. I am a lawyer and like even my Instagram account, I used to have this Instagram account that was called the Insta Lawyer, and I was building a brand around me as a lawyer.

ome a lawyer. So then when I [:

Georgia Thomas: Like and And also it was also like very much like, I think some people were like, you are just doing it 'cause your husband is doing it. Right. I think there was just this kind of thing like, oh well. You know, Gavin, my husband must be doing well and therefore I don't need to like worry financially. But that wasn't it at all.

Georgia Thomas: I literally built the agency completely on my own. And even when I would tell, like friends would ask me and they'd be like, so, and maybe it's just like me being like not forward enough about it, but even when they would ask me and they'd say, oh. You know, so are you just like working for Gavin now? Like, when I left, Lord, I was like, no, I've built a whole agency like I'm me, like, and I think when it comes to like, why I don't now put labels on myself is because.

hared with you both and I, I [:

Georgia Thomas: It's the full, like my full passion, my full dream. It's my everything. It absolutely is not like I'm multifaceted. I have like many passions. While I'm working on that, I'm also like launching now this like oral beauty brand, which I'm excited about. I'm then also developing apps and softwares with my husband in the background.

ld say like none of them are [:

Georgia Thomas: That if something comes my way, I can step into it. And I don't wanna fall back into the trap that I got myself into when I was a lawyer, which was like feeling like that was my identity. Because I feel like my identity is Georgia like, and that's so much more than a job or a career or a business or anything.

Georgia Thomas: Like we are able to evolve. And so like I would just say like if there's women who are listening. Whether they are career pivoters and like starting businesses, or maybe they started a business and now they wanna do something else. Like it's not that deep. And like then they're not who you are. They're just like one element of your journey, one part of your life, one season, and you can adapt and you can change, you can pivot, and you can grow.

Georgia Thomas: And I think that's like a woman's superpower really.

bel ourselves. Um, it's that [:

Serena Reynolds: It's that, um, that it's the curiosity. It's the pushing yourself. It's the, that's, that's, I mean, that's the kind of conversations we have on here all the time about how, you know, somebody has come from one label and now they're an entrepreneur and they're, they're, they're driving towards something completely different and, and I think that's.

hing our words. I mean, that [:

Serena Reynolds: It takes a particular person to do that.

Georgia Thomas: Yeah. No, and, and that's it. I think like I, I recognize that in me and sometimes. I think this is what's interesting, like you, what we were kind of touching on about, you know, the people in your circle, not because they've got bad intentions, they just like, I think like not everyone realizes like who you are called to be or your purpose or where you're going in life and you've gotta just follow like.

Georgia Thomas: Your, your gut, like you've gotta follow what you believe is right. And one of the things that I've really reflected on recently is like, isn't it interesting, like actually how our systems are set out? It's like, you know, I was only 14 really. I didn't really know what I wanted to be. I didn't have an understanding of the world.

nd I always knew I wanted to [:

Georgia Thomas: It was just about what, and you know, I remember actually like when I was saying to my parents when I was young, I used to look at like, 'cause I loved like Vogue magazines, so I, I'd look at Vogue and I'd say to them, I wanna like, I just wanna be the editor in chief of Vogue. And they were like. Oh, well I think there's only one of them in the world.

Georgia Thomas: And they were like, well, maybe like broaden your horizons a little bit. And so like, you know, you'd say to your parents, oh, I wanna be this and I wanna be that. And they would kind of like go, oh yeah, well, and then basically I think obviously my journey was like, I obviously said I wanna be a lawyer. And they were like, that's brilliant.

uch from it and I think it's [:

Georgia Thomas: And so then I think so many people. Kind of are in that crossroad of like being in a great career and thinking to themselves, well, it's like I don't wanna risk my security, or I don't wanna, I don't wanna let this go just in case it doesn't work out. And so we like don't take that leap of faith because we're so much more ambitious, I think in our like.

Georgia Thomas: Yeah, like younger years and like in our twenties, we have like these big dreams. Like we think that we can be like, take on the world. And then I think sometimes we lose that, like just because of life. And I guess I'm just trying to fight against that in my own self. Like

Serena Reynolds: I I have a cultural question for you.

get a job and have a career. [:

Serena Reynolds: So Sara, I mean, you're American. You, you, you were raised, you know, the US side.

Sara Ferrer: Yeah, I, I was raised to get a job too. Don't, don't, don't get, don't be, don't get it twisted. I was get a job. But I do think, to your point, no. I do think to your point, the US is very entrepre. It's been very entrepreneurship.

So the responsible route is [:

Sara Ferrer: But I agree with you. I think the US is more get a job, master it, and then own the industry. You know, that concept. Mm-hmm.

Serena Reynolds: I was gonna say here, you know, I mean you, you got a job when you left school as a postman. You were gonna have a postman house and you were gonna raise your family on a postman's salary and you were gonna be a postman for the rest of your life.

Georgia Thomas: And you accepted that as your, that was,

Serena Reynolds: yeah. Yeah. Absolutely.

Georgia Thomas: I completely agree and we noticed such a shift in like just the difference between the US and uk. And actually, like I mentioned, when we first started coming to the US for like networking events and masterminds and conferences, and we like, I feel, I do feel like we caught the American dream and we were just like, wow.

like just like so brave and [:

Georgia Thomas: So can we like, and we already kind of obviously had we already in business to gonna these events. But I think we've definitely found over the years, whenever we come to the states, especially for these events and we, we network with, you know, American entrepreneurs, we sort like. Catch that little bit fire, what you're talking about, and I'm not, it's not to say it's not in the uk, but I do think then like the, the contrast is like, you know, going back to like the people we know in our circles in the UK and be like, this is what we're doing.

Georgia Thomas: And it just seems alien, it seems foreign and like it's, that's been a hard thing to kind of like. Work through, because like I felt like it was more socially acceptable for me to succeed in becoming a lawyer, but like for me to succeed and be a business owner, it's like faced with skepticism basically in the uk.

Georgia Thomas: Um,

the same thing. Um, so, uh, [:

Sara Ferrer: I have, I have a bit of a technical question for, not technical, but I, first of all, I, I love when you're, like, when you talk about American entrepreneurs, because I totally get that, like that hustle culture, you know, wake up and be who you wanna be, I think is great and very American, right?

Sara Ferrer: Build from the ground up. I would also. Challenge that with, like, nowadays no one wants a nine to five. Everyone wants to be an entrepreneur and like, it's okay to work a nine to five too. Like some, like sometimes with the youth, it's like, Hey, get your foot in the door. And like, I preach this a lot now.

Sara Ferrer: Like now I feel like I'm an, I'm an, I'm an old folk saying like, it's okay to work nine to five too. But with that said. People who are listening and you know, your story is so inspiring with like resilience and pivoting, but you mentioned with E Studios' a bit more of a technical question, like you built it up six figures.

nds to be because that, that [:

Sara Ferrer: How you were able to scale that? What type of people you find, did you find them? Did they come to you? What Mark, just talk us through the business element of that, because I think a lot of people listening would say, how the hell did you secure that?

Georgia Thomas: Yeah. I think like I wanna sort of start with like the, how I was able to, because I think that's really crucial and also kind of to your point, which is like, should you just go quitting your jobs and everyone become entrepreneurs?

atever. Um, when it was like [:

pivoting to online it back in:

Georgia Thomas: So he was building people's coaching programs out in Kajabi when that was still pretty novel to do. And we realized like, hang on a minute, everyone's going into lockdown. What if we said, come to our studio, film your film. Coaching programs, we'll edit it. And then Gavin, my husband, would turn it into a course for them.

Georgia Thomas: So it was like we realized we could like combine the two offers. We were cross servicing, cross-selling, which was like an amazing way. So like clients were coming to us, we were upselling them into the coaching program, people coming to the coaching program. We were saying, come to our podcast studio and we can film it.

ren't many studios like that [:

Georgia Thomas: I never paid myself a penny in those early days when we. Started having like retainers, like serious retainers. I made like my first hire, which was my brother, because I knew I could trust him. Like I wanted someone, I could trust someone who I could basically tell like, you need to do all this, these, these things.

Serena Reynolds: I would never hire my brother.

Georgia Thomas: And this is what's wild. Like people always say you shouldn't hire a brother and things like that. But I think in that season that was a good move for us. And also my brother's very creative, talented, so like he was able to ride that with us and um. But basically I was still in work and what we were able to do was like start to build the retainers up without me having to take any money from the business.

eeded to take a career break [:

Georgia Thomas: But we did face like a moment in that time period and also during that period, 'cause we, we eloped during COVID and we had our wedding in that period when I was on that nine month career break. We were paying for a wedding as well, and we had like that, that to pay for. And there was a period during that, like when we were on the like come up as I would say, where I remember it got like pretty tight and we were like, okay, we really need like, things to shift.

cal business and we did like [:

Georgia Thomas: And we kind of just knew it was funny. We, we were like, we need to just get to Miami. We feel like if we can get to Miami, we'll be able to like get in these rooms with these people. And my husband and I were both blessed with the gift of the gab, so we were like, we know that if we can get ourselves in front of some, some good American people, we can sell 'em.

Georgia Thomas: Because like we just knew. The thing is we knew we can deliver an amazing service.

to like maneuver our way to [:

Georgia Thomas: The final trip that we did at the end of my career break. We got ourselves in the right rooms and we just basically like we, we figured out what people needed and we just sold them onto the offer. And, and that sounds like easier said than done, but we were able to just like navigate like mine and my husband's different relationships and kind of pull people into the offer now at that point.

Georgia Thomas: I think like things were really starting to take off and obviously I was like bringing in new business, but still I never put myself on salary. I'd take like during that career break, I would pay myself expenses as a director. I'd take what I needed to, but I ne I didn't want to rinse the business. I wanted the business to thrive.

to draw like, like a, a team [:

Georgia Thomas: So like you're the CEO founder and then you've got like, sell it for us. 'cause we were an agency. Okay. We've got like our video editors and we've got, um. Like client managers. So I had like a client manager first and we were outsourcing, like video editing. Then we hired video editors and then we had different team members and we slowly, like we had a quality control person and like I was building the team where I could save time and like leverage the people to like their best ability in different ways.

Georgia Thomas: And. What I would do is I'd like keep this by the diagram and I would put my name in all the seats that I was still filling. So it was like, okay, I'm still doing quality control. So it was like then highlighted, well, I would need quality control person to relieve me of time here. And so as I was saying, like I wasn't paying myself first, I was.

ing when I needed to hire in.[:

Georgia Thomas: I think things can be said like nowadays, like there's a lot that AI can do. There's a lot of great softwares and systems. You actually don't need people for some of the jobs that I needed people for even just a few years ago because like now you just don't need them. Um, but I did at the time, like things weren't as advanced at that point and I was still leveraging people like to do a lot of tasks.

Georgia Thomas: And what I would do is I was hiring this team and when I went back to work, I had a team of 12 people at that point. And it was during, so when I went back to work, I'd already, I'd already, I think my monthly retainers were more than my, my annual salary, like at that point when I went back to work. And, but obviously I wasn't taking, that's in the business.

ike basically doubled income [:

Georgia Thomas: Law went back into the business full time. I just put myself on the exact same salary I was being paid as a lawyer. I didn't pay myself over that I didn't like. I didn't pay myself any less. I just was like, if that's what, like if that's what I was being paid as a lawyer, I wanna pay myself the same amount.

Georgia Thomas: And so I lived at the same level, if that makes sense. And that meant that when the business kept growing, I was able to keep hiring great staff. And then obviously when I found out I was pregnant. I had the capital to be able to hire an amazing head of operations who could basically replace me, and I put him more on I, I put him on more than I'd ever been paid at that point from this business.

Georgia Thomas: But I did that because I knew it would give me the gift that I needed, which was time like with my daughter,

aid is like a masterclass in [:

Sara Ferrer: That is. Almost all. All that is very normal, but understanding when money does come in right, instead of treating yourself with a nice fancy vacation, you said you put it towards the salary of someone that could replace a job or a a certain task that you were doing, and I think that that is really. A testament of being very gritty and being very, like entrepreneurship, um, you know, mentally focused because a lot of people, you know, that grind, do all the work.

is incredibly important. And [:

Sara Ferrer: Serena and I talk about this all the time, about like the importance of paying yourself, but also there's a time and place to do that, right? You gotta grow the engine first

Serena Reynolds: there. There are more important people in the process than you. Most of the time. Without them, you can't grow. So you have to, you have to.

Serena Reynolds: Live today. Live today, for tomorrow, or, I dunno. It's a balance. You have to find that balance.

Georgia Thomas: And you have to be, you can't just be like crazy with your spending. Like you don't wanna over hire too fast, but you want to make sure that like your team, and of course like, you know, there's times that I like have also had to make cut back, like in team and you know, you go through different moments, but at the same time it's kind of like being mindful of like.

much am I making per month? [:

Georgia Thomas: And, and that's the thing, like when I took that year, year off, and when I say a year off, like what I mean is like. I literally, for like the first like three, four months, I was very much like, do not disturb, please. I'm like in a love bubble right now with my newborn. But after that I was like, you know, I'd check in, I'd like have a call with my head of ops.

Georgia Thomas: Like I would, I would like check in with the team, join a team call every now and again, I would, you know, I would still kind of like overseeing like some of the major things like. You know, just like new client contracts, pay payroll, things like that. That was just a lawyer in me. Like I didn't want anyone else to like send out contracts.

was so minimal that in that [:

Georgia Thomas: So I was thinking we, we've grown this far, so, so fast, like so fast, so quick. I've left my job. That's it. Now I'm gonna blow this agency up. Like we're gonna, we're gonna do it. But when I found out I was pregnant, I had to like shift my tack because I was like. If I'm not gonna be there, like pushing the growth of the business, and I wanna take this time off my, my like, what I'm like, what I need to happen in this period isn't actually about growth, it's about retention.

better, editors get better. [:

Georgia Thomas: And then in terms of like, goal was just like, let's just do the best job we can possibly do for our clients so that we don't lose any. And that was why we were able then in that year to like, not only retain the clients that we retained, but actually upsell pretty much all the clients. And so like we were able to actually grow the business in that year off rather than like lose any revenue.

Georgia Thomas: We didn't lose a single client, but we didn't actually, like, we didn't market ourselves mad. We just, and I, I wasn't even worried about it because I was like. I'm not gonna be doing any marketing, you won't be getting any reels from me. I'm not worried about what you guys do. Just keep it ticking along.

ime to like start the sales. [:

Georgia Thomas: So that's kind of how I did it. And I think if I tried to do both at the same time, if I tried to like keep us growing whilst taking that time off, I don't think we would've had the same success because our attention would've been on like sales and growth. But instead I, it was focused on like doing a really great job for our clients.

Serena Reynolds: So I, I have to say that is music to my ears. I have worked with so many different people over the years, and some of them that have been so obsessed by growth fail in the quality, and they have, you know, their attrition is, is appalling. They have. No one comes back to 'em. They lose clients quicker than anything else.

let's aim for quality going [:

Serena Reynolds: She grows.

Sara Ferrer: Just, just to give you some context, Georgia, Serena and I, when, when we work together, we would use that 1% better rule if we're just 1% better every day. Right? Instead of like, we're gonna triple this overnight, 1% better, 1% better. And it seems like you've been able to navigate the curve balls, the pitfalls.

ask you a question from our [:

Sara Ferrer: Now, I'm very, very confident that you're gonna knock this out of the park. Um, just given your track record of being able to pivot. It's a bit, you know what? I'm just gonna ask the question. It's a bit out there. Um, our last guest was very creative and very artsy, A wonderful, wonderful woman. So her question to you, not knowing who the next guest was, she, her question was, are you ready?

Sara Ferrer: If you were to build a bridge between our planet and another planet. What would you make it outta and how would you move across it?

Georgia Thomas: Wow. I

Georgia Thomas: feel like

Georgia Thomas: that's quite interesting.

Sara Ferrer: Very artsy, very, just for context, she's an artist and she created the, this mural project where it's, it's X number of murals, tiny painting, small paintings.

Sara Ferrer: She

Serena Reynolds: 20 something,

aybe around there, so people [:

Serena Reynolds: From multiple countries for

Sara Ferrer: love. Yes. So that's, that's just to repeat, if you were to build a bridge between our planet and another, what would you make it out of and how would you move across it?

Georgia Thomas: That is wild. I think

Sara Ferrer: it is wild.

Georgia Thomas: You can only visually see something, which is very futuristic, I suppose. But I would see it sort of as like an airtight shut, like an airtight tunnel. And it's like gla, like it can't be glass, but it's something really strong. It's airtight made of what spaceships are made of.

Georgia Thomas: And then I would see it as like a shuttle that you like bored on one end and you like. To the other side.

Serena Reynolds: So you mean like the old accounting systems in shops where you'd put your notes in one of these pods into

Georgia Thomas: your little [:

Serena Reynolds: you'd be like squash to the bottom of this pod. Like

Georgia Thomas: Yeah. Yeah. But imagine it it quite cool seeing space, like on your journey. Maybe I to go a little slower. Have a moment. Just,

Sara Ferrer: I love that answer. That answer you, you know what I love about that answer, Georgia is like, you could have taken it anywhere.

Sara Ferrer: It didn't have to literally be like mechanically functional, right? You could have just been like, oh, I'm gonna build cotton candy and I'm gonna bounce around and I'm gonna wear a pair of weight. Like, but you were very in, you, your engineer, your, your lawyer brain was like, okay. How do I do this in a way where it's secure, I won't get sued.

Sara Ferrer: It sounds

Serena Reynolds: there's a few broken bones going on here, I

What do you wanna ask them? [:

Sara Ferrer: I'm just putting it out there because I know a lot of people listening would be like, no,

Georgia Thomas: I love it. I think like, because a lot like what we've sort of touched on today and like a lot of entrepreneurs are doing something amazing and or women, like in business, they're doing amazing things. I like. Maybe in the back of their mind they're thinking, oh, if I could in time, like what business would.

Georgia Thomas: You could start over from scratch. You were like living a completely different life. You can even live in a different country. What would you be doing and like would it be the same as what you're doing now or would you be doing something completely different? And some people I'm sure will be like, yeah, I'm doing the same thing because this is my absolute passion.

Georgia Thomas: But I think some people might be like doing something completely different. I think that'd be cool to answer.

t really challenges. I think [:

Sara Ferrer: They'd be like, yeah, no, I, I don't wanna have to live through the, the trials and, and tribulations sometimes, sometimes starting from scratch. Kind of is the answer. You know, if if like things are just stacking up and you're like, did I really have to go through all that if there was an easier route?

Sara Ferrer: Interesting. I love that question. So for people who are listening and they're like, okay, power woman, great accent. First of all, I love a British accent power woman. Govna. I love, I love the British accent. Like when Serena and I met, thank God we are, we are still friends years later. 'cause every single time we'd, we'd call each other or, or show up on a Zoom meeting.

accent. It just, to me feels [:

Serena Reynolds: Talk

Serena Reynolds: to you Americans.

Sara Ferrer: Yeah, yeah, yeah. Exactly. That's why exactly

Serena Reynolds: got nothing to do with the networking thing.

Serena Reynolds: It's the fact we have the accent.

Sara Ferrer: It's the accent plus the brains naturally, of course. But for people, listening's,

Serena Reynolds: no brains, just accent.

Sara Ferrer: Um, for people listening who say I. I wanna check out E studios. I wanna just like see it more like it's this agency. So she mentioned social media, but it sounds like she knows what she's doing. How do people find you? How do they find the agency? How do they maybe find your Instagram with your adorable daughter scooting around the world with you?

Sara Ferrer: Where is that all located?

gram, TikTok, and I was, I'm [:

Georgia Thomas: And I think that best, the best place will be to follow me on Instagram, because when that drops, it'll all be there.

Sara Ferrer: Love that. Love

Serena Reynolds: that. I think we shoulda had an exclusive What's gonna drop.

Sara Ferrer: I kind

Sara Ferrer: of do too.

Georgia Thomas: I'll tell you guys afterwards, I'm not sure when this is logic.

Sara Ferrer: A true entrepreneur, A true entrepreneur, a breadcrumb us, but kind of behind the scenes is like, wait, when are we doing?

Sara Ferrer: That's a, that's a great mar. It's a little suspense. But I think what a lot of people will learn from this podcast is many times. The entrepreneur themselves is like, wait, we have something coming up. But behind the scenes they're like, when are we actually getting it out? That is great

Serena Reynolds: thing about being an entrepreneur.

Serena Reynolds: We get to set our own schedules.

ra Ferrer: Yeah, yeah, yeah. [:

Serena Reynolds: Or something.

Sara Ferrer: It has really, it's, it's been, I think, Elle Woods being your icon and

Serena Reynolds: your, sorry, drop and snatch.

Sara Ferrer: But I really do. I think if she looked at you, she'd say, I wanna be you. I want to do what, what you did. Your story was incredibly inspiring For any listeners who, um, who are listening or people who are watching you know, how to find Georgia, um, thank you for being on the podcast.

Sara Ferrer: We'll

Sara Ferrer: have check out Fearless.

Sara Ferrer: Yep. And keep us posted. We would love to be part of your journey.

like women just need to keep [:

Georgia Thomas: Keep listening to amazing women who are doing it their way and like you'll realize that you can do it too, rather than like being like faced with like this impossible task like that. Maybe like someone living a completely different reality is setting. So it is possible. That's all I'll say.

Sara Ferrer: Thank you so much Georgia.

Sara Ferrer: We will certainly be in touch to find out what, uh, you know, what Withe Studio's 2.0 will be up to.

Georgia Thomas: Yes. Thank you.

Follow

Links

Chapters

Video

More from YouTube