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91: Getting CEO buy-in for marketing decisions (with Ethan Aaron, CEO at Portable)
Episode 9112th April 2023 • Revenue Champions • Cognism
00:00:00 00:31:55

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CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.

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