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Converting Short-Form New Fans to Long-Form Superfans
Episode 24621st July 2022 • The Content 10x Podcast • Amy Woods
00:00:00 00:13:09

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It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges.

Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content.

But how do you convert those casual short-form content fans into consumers of your long-form content?

Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert.

Listen to this episode to learn how to tempt people to consume your long-form content.

Find out:

  • Why a focus on quality with short-form content is important, and why platform research is key
  • Who is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider this
  • How to repurposing long-form content into short form content in order to convert casual fans into superfans!

Important links & mentions:

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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