Do you want more people to know who you are? If so, podcast guesting is a great way to build your authority, and grow your audience.
But how do you get booked on more shows?
In this episode of Influence By Design, Samantha Riley chats with Renée Warren, a public relations and media expert.
They dive deep into the world of podcast pitching and discuss the immense value of being a guest on podcasts. Renée explains why podcast interviews offer unparalleled access to engaged audiences, allowing you to build relationships and establish expertise like no other platform.
Renée provides tangible tips for crafting compelling podcast pitches, emphasising the importance of captivating subject lines and targeted, relevant angles for the host's audience. They walk through an actual example pitch which secured Renée an appearance here on Samantha’s show.
Key elements include researching the show, keeping emails concise yet personalised, linking to credible websites and relevant, active social profiles, and highlighting frameworks or concepts that demonstrate thought leadership.
Essentially, Renée stresses relentlessly focusing on serving podcast audiences with your unique perspective, versus merely promoting yourself. This organic relationship and trust-building fuels podcast and publicity success over time. The key is persistently adding value versus chasing immediate sales.
Samantha and Renée explore the mindsets, messaging, and visibility required to become recognized industry authorities. This helps pave the way for exponential reach and impact for your business.
I’d love to connect with you - please reach out and say hi:
