In this BizBlend podcast episode, host Rima interviews Kelli Jones, a virtual lawyer specializing in trademarks and contracts. Kelli stresses the importance of early trademark understanding to avoid legal issues and protect brands. She explains that trademarks prevent consumer confusion and ensure brand ownership. Without them, businesses risk rebranding, legal battles, and financial losses. Kelli advises prioritizing trademarking the business name over the logo for broader protection. She highlights common mistakes like delaying registration and underestimating similar-sounding names. The U.S. trademark process takes about 14.5 months, but early filing secures a place in line