Ep25 When Traditional Staining Fails (or Isn’t an Option): That’s When Liquid Wood Steps In
Val Frania:
Hi there. You're listening to Flipping Furniture for Profit. And today I want to talk about a product that lives in my toolbox. I don't use it all the time, and that's actually why it matters. This is one of those tools I reach for when solid wood isn't an option, but I still want a real wood surface. Real durability and a finish that makes sense from an ROI return on investment standpoint. If you've ever stood in front of a piece like me thinking this will never stain well, but I certainly don't want to rebuild half the furniture either. This episode is for you. Let's explore the issue of effort versus wisdom. One of the hardest lessons for new flippers is learning when effort actually pays off and when it doesn't. I see people spending hours trying to save surfaces that were never going to give them a good return. Damaged veneer, laminate, painted pieces, patched repairs, mismatched wood tones. Yes, those long repair methods can build skill, but in some situations, skill doesn't always equal profit. I'd rather make money than master a technique I'll use once every few years. I see this play out in Facebook groups all the time. Someone posts a photo and asks, why won't this stain evenly? How do I get rid of this? It looks like someone placed something wet on it and created a circle or a round area that just is not staining right. Someone comments, "Add veneer." Someone else says, "Replace the top." Another says, "You'll just have to paint it. Stain won't work." Well, this can really discourage a beginner flipper, let alone an experienced one. And here's the thing. None of these answers are technically wrong, but they're not all wise, especially for beginners. Veneer is delicate, expensive, and unforgiving. I don't want to replace veneer. That's a lot of work. I could do it, but I'd rather take a quicker approach. And replacing a top requires tools, time, skill most flippers don't have now. DH could do it, but I know it's not one of his favorite things to do. He too looks for easier ways to fix an issue than spending fifteen hours working on something like that. And painting isn't a failure, but sometimes really not our vision, right? We want to stain that top. What's missing in these conversations isn't knowledge, it's discernment. We often say, "Fix what's inside, not just the outside." When referring to how we clean up our lives after salvation. And yes, that's good advice. Yet we don't all face the same situations in life or have the same life experience or backgrounds. Sanctification after salvation is where wisdom comes in, because the day to day decisions we make do require discernment. And sometimes the problem isn't even about effort. Whether it's in our spiritual life or our work, life. It's trying to force a solution that doesn't fit the situation. Wisdom knows when to restore, when to reinforce, and when to choose a different approach altogether. That's where Retique It Liquid Wood comes into play for me. I think of it as liquid veneer. It's about sixty percent real wood fibers. It goes on like paint, and once cured, it's very durable. It allows me to create a wood surface where a wood surface simply doesn't exist, or when the original surface can't reasonably be restored. I've used it on laminate, on heavily repaired areas, on previously painted pieces, and even on glass and plastic decor where the situation called for it. And more than once, people have been genuinely shocked when I tell them I used liquid wood. Another situation where this product really shines is when a piece has been painted and that paint has seeped into the grain. If you've ever tried to strip or sand that out, you know sometimes it's not coming out cleanly, no matter how hard you try. At that point, you're not restoring wood, you're fighting it. Liquid wood gives you a way forward without endless sanding, aggressive stripping, or unrealistic expectations. The frustration is real. Again, not the easy route, the appropriate one. This isn't magic, though it truly feels like it sometimes. It's not cheap and there is a learning curve. That's exactly why I don't recommend it casually and why I don't use it on every project. But when I need it, it saves me time, frustration, costly repairs, asking DH to do something he really doesn't want to do since he happens to be the one that does all that kind of stuff in our business. And that makes it worth both the effort and the expense to use Liquid Wood. It also comes in different base colors, which matters when you're redesigning intentionally instead of trying to fight a surface into submission. I could easily spend an entire episode teaching about Liquid Wood. I'm not going to do that here. What I want you to understand is when this tool belongs in your toolbox, not how to turn this podcast into a guessing game that costs you a project. So here's tip number one for you. One important thing to know is that Liquid Wood is very thin, so traditional penetrating stains are not appropriate in this use. When I use oil based stains like Varathane, I always use the quick dry formula. That one detail can make or break the finish. And then tip number two. You may notice that some say you don't need to sand before applying Liquid Wood. I don't agree with that advice, at least not for how I work. I always sand lightly to give the surface some tooth. Adhesion to me is everything, and sanding is cheap insurance. And when I'm working on slick surfaces like laminate, glass or plastic, I usually add a layer of STIX Bonding Primer first. Yes, that's me being an overachiever, but it has saved so many projects. Too many for me to skip it. Retique It does have their own primer and it does work well, but not everyone has it on hand when they decide to use Liquid Wood. And I never know how someone has prepped a piece or what the substrate really is. So this is my safety net, especially when Liquid Wood is being used on non wood surfaces. This is something I teach inside Furniture Flipping Blueprint because it rewards precision and good judgment. It's not a product I want people experimenting with blindly. You need to know what you're in for when you're using it. But oh boy, does this product make life easier when you need it. So in closing, we ought not waste time trying to prove how skilled we are. Making wise decisions that serve our goals is the better choice. Tools are meant to serve the work, not turn into pride projects that steal your time and profit. So don't be discouraged when someone is giving you advice that looks like it's either going to cost you tons of money, tons of time, or lead you into trying to develop a skill that you're not going to use very often. Wisdom. That's where we need to land. Liquid Wood is one of those tools that, when used well, lets you move forward instead of getting stuck trying to fix what can't realistically be fixed. And that matters. Especially if you're doing this to build income and not just collect techniques. I have a verse for you. "Wisdom is the principal thing. Therefore get wisdom and with all thy getting, get understanding." Proverbs 4: 7. I'm Val Frania and signing off, and I hope God blesses you this week with a beautiful project that sells for top dollar. Enjoy your week!
