Brian C. Adams is the Principal and Founder of Excelsior GP. Originally from New York, Brian now lives in Nashville with his family. In today’s episode, Brian walks us through what it takes to grow generational wealth.

[00:01 – 07:04] Why Real Estate

• I introduce and welcome the guest, Brian C. Adams
• Brian shares how they are dealing with amidst this COVID situation
• Brian talks about his background and how his journey to real estate began
• The 3 Basic Buckets of Wealthy Individuals
• People who climbed up the corporate ladder
• Business owners and entrepreneurs
• Real estate investors

[07:04 – 11:57] Focusing on Multi-Tenant Office Buildings

• Brian talks about the process of shifting his focus into the office asset class

[11:58 – 21:42] Everybody Wants to be Wealthy

• Brian shares what it’s like from his point of view, marrying into an affluent family
• Responsibilities and risk factors in maintaining wealth
• It’s not just about the money. It’s also about culture.

[21:43 – 29:21] Work-Life Balance

• Growing the business while maintaining a good family relationship
• Living in the COVID era
• Brian’s advice on growing generational wealth

[29:22 – 36:19] The Contrarian 3-Pack

• What would you say is the most contrarian investment within your portfolio?
• “Suburban office is probably my contrarian player right now.”
• What’s your favorite activity to do with your friends and family outside of work?
• “I’ve started being more intentional about making the weekends, weekends.”
• What actions, whether within work or family, offer you the most fulfillment in life?
• My wife and I decided to support the school our children are attending.
• Final thoughts
• Connect with Brian online! See the links below.

Tweetable Quotes:

“When you ask people to tell you about themselves, they’re going to talk. I mean people like to talk about themselves, it’s a natural thing. And so, you start seeing themes across these multiple conversations.” – Brian C. Adams

“[Rich people] are just like your family. They are crazy. They have personalities. They have problems. They have strengths and weaknesses. They just have more zeroes behind their number, but it doesn’t mean that they are not real people who have real problems.” – Brian C. Adams

“If it’s just about the money and if it’s just about the returns, I think it’s very difficult to be successful for more than two generations in a family. I think it has to be more about the culture and your identity and the story and being a good steward for multiple generations of families for a higher purpose.” – Brian C. Adams

You can connect with Brian on LinkedIn. Visit the Excelsior Capital website to know more.

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Think Different. Earn Different. Live Fulfilled.