Here's a little secret: high school football is a really big deal in Texas. OK, maybe that’s not that much of a secret, what with the whole Friday Night Lights thing. But still: it’s a really REALLY big deal. And no one knows that more that Rudy Klancnick, the VP of Sales for Sports in Action. In his role, Rudy creates partnerships for Dave Campbell’s Texas Football, a brand that may be more Texas than the Dallas Cowboys, Dr Pepper and What A Burger all rolled up into one. We talk about the unique opportunities and challenges associated with developing partnerships at the HS level, the essential role that authenticity plays in that, and the amazing legacy of Dave Campbell, a true Texas legend.

Mentioned in this episode:

SponsorCX

SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.

SponsorCX