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Marketing's Role in Revenue Generation, with Emil Mladenov
12th January 2022 • Mind the Gap • Enablix
00:00:00 00:53:49

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How do you determine marketing’s role in revenue generation for your organization? To figure it out, Nick talks with Emil Mladenov, VP of Corporate and Digital Marketing at Inspirata, to discuss why a background in analytics can be beneficial to marketers, how to use the challenger sales and marketing model as a blueprint, and the three purposes that content can serve within a buyer’s journey.

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