In this episode of Brand2Brand, Thomas and Veronica enter the world of Non-Fungible Tokens (NFTs) as the market for unique digital assets stored on blockchain technology grows. Global brands like Coca-Cola and Charmin have joined the NFT game, either signaling the adoption of blockchain’s ability to protect IP or cementing its downfall as a trendy bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.