Join us for a great chat with Mikael Shields, CEO of Acamar Films and the producer of the loved preschool animated series BING. In this episode, Mikael shares his decade-long journey of building a successful kids' brand. Learn how Mikael and the team used ideas around cognitive development to create a show that not only entertains but also helps young children develop key skills. He touches on what he feels the industry could do to future-proof itself in terms of training and education for new people entering the industry. Essential listening for producers, commissioners, writers, parents, and fans of Bing.