Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they discuss simplifying podcast taglines and the importance of consistency in building audience trust. This is the third episode in a four-part series featuring Jaryd Krause, host of the Buying Online Businesses Podcast, who shares insights on earning audience trust, creating resonant content, and leveraging testimonials for credibility. Subscribe for more engaging conversations and expert advice on growing your podcasting business.

Key Takeaways

1. Building Trust Through Organic Content: Jaryd emphasises the importance of creating a platform where potential clients can naturally come to you and assess your value. He states, "I wanted to build out something that was far more organic and people could come to me... they could come and test the flavour, see if they liked what I talked about." This approach allows listeners to engage with content at their own pace, fostering a genuine connection and trust.

2. Attracting and Retaining Audience Attention: Jaryd uses the analogy of attracting butterflies to describe his strategy for engaging listeners. He explains, "I was going out on Facebook marketplace with a butterfly net trying to catch all of these leads... Now, I wanted to build out something that was far more organic." By creating long-form content, he provides ample opportunity for his audience to explore and find value, which helps in retaining their attention.

3. Leveraging Testimonials for Credibility: Jaryd highlights the power of featuring clients on his podcast to showcase expertise and build credibility. He mentions, "I started bringing on other people that were guests... I then bring on my clients that had worked with me to acquire a business." This strategy not only validates his services but also provides potential clients with relatable success stories, enhancing his credibility.

Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Sadaf Beynon [0:07 - 0:17]: Hello and welcome to Podjunction Podcast, where podcasters learn to grow their business. I'm Sadaf Beynon, and beside me is the magnificent Matt Edmundson. Do you want to say something?

Matt Edmundson [0:19 - 0:23]: I was just asking you, is that new. Is that your new tagline?

Sadaf Beynon [0:23 - 0:24]: Yes, that's my new tagline.

Matt Edmundson [0:24 - 0:27]: Very good. And one more time, a show where.

Sadaf Beynon [0:27 - 0:29]: Podcasters learn to grow their business.

Matt Edmundson [0:30 - 0:30]: Right.

Sadaf Beynon [0:31 - 0:32]: Does that work?

Matt Edmundson [0:32 - 0:33]: You're in charge.

Sadaf Beynon [0:33 - 0:36]: I think it works. So.

Matt Edmundson [0:36 - 0:37]: So why have we tweaked it?

Sadaf Beynon [0:37 - 0:46]: Because I felt like there was too much podcasting for podcasters for Podjunction podcast. It's just too much. So I'm trying to simplify things.

Matt Edmundson [0:46 - 0:47]: Was it a bit of a tongue tease?

Sadaf Beynon [0:47 - 0:48]: It was.

Matt Edmundson [0:48 - 0:57]: Okay. So we've simplified the introductory tagline. What was the old one? A podcast for podcasters who are podcasting for podcasting for business. I don't know.

Sadaf Beynon [0:57 - 1:01]: Let's go with that. I felt like I was making it up every time.

Matt Edmundson [1:01 - 1:07]: You and me both, to be fair. Anyway, very warm welcome to you. It's great to be here. It's great to be back.

Sadaf Beynon [1:07 - 1:07]: It is.

Matt Edmundson [1:07 - 1:17]: I say it's great to be back. If you're listening to the podcast, there will be absolutely no difference whatsoever because it's just a weekly show, but it's been a few weeks since we've recorded one because I disappeared for August.

Sadaf Beynon [1:17 - 1:18]: You did.

Matt Edmundson [1:18 - 1:19]: Sorry about that.

Sadaf Beynon [1:19 - 1:21]: That's fine.

Matt Edmundson [1:21 - 1:44]: So, yeah, I was very grateful. Is that what you're trying to say? No, I was very grateful you disappeared for the whole of summer, Matthew. And so, yes, now we're back and you're drinking your gin and tonic just to be able to cope back in the studio recording again. It does feel like a while, though.

Sadaf Beynon [1:44 - 1:48]: It does feel like a while. And we have a table again.

Matt Edmundson [1:48 - 1:58]: We do. We've changed things around in the studio a little bit for other podcasts that we have, but it works, what we're doing here as well. It really does. Although you need to bring that microphone close to your mouth, as always.

Sadaf Beynon [1:58 - 1:59]: Yes, as always.

Matt Edmundson [2:01 - 2:05]: It's the technique that you've got down to a fine art.

Sadaf Beynon [2:05 - 2:06]: Yes.

Matt Edmundson [2:06 - 2:17]: Anyway, welcome to the show. It's great to be with you. So we just love chatting about podcasting as well as what we've done for our summer holidays. But what have you done for your summer holiday?

Sadaf Beynon [2:18 - 2:27]: Well, it was pretty low key this year. We just went away for a week to Wales, north Wales. So that was nice. Yeah, we actually got some sunny days.

Matt Edmundson [2:27 - 2:29]: Did you stay with family and friends or was it.

Sadaf Beynon [2:29 - 2:31]: No, we rented a cottage.

Matt Edmundson [2:31 - 2:59]: Oh, it's very posh. Very posh. I was on. I was in Jersey this summer, which was lovely again. Yeah. Although Sharon said to me, and Zoe said to me, my daughter, Sharon's my wife, both said to me, I think we should go somewhere different, Matt, because we've only been going to Jersey since the kids were like. I guess since Zoe was about five, maybe. I don't know. We've been going about 12-13 years every summer. So I think everyone's going, can we go somewhere different next year?

Sadaf Beynon [2:59 - 3:01]: Is that why you had a day trip to France?

Matt Edmundson [3:01 - 3:25]: Yeah, well, we'd never done it, bizarrely. If you don't know anything about Jersey, I wanted to say jersey. I'm not talking about New Jersey in the states, just to be really clear. I vacationed, holidayed in Jersey, which is a small island off the north coast of France, in something that we brits like, like to call the Channel Islands. And it's like an hour away from France. And so all the years we've been going, we'd never done the day trip to France, but we did this year.

Sadaf Beynon [3:25 - 3:26]: Nice.

Matt Edmundson [3:26 - 3:50]: Which was lovely. So, yeah, there. I'm back in a day to France. Got the morning ferry out, got the evening ferry back. Had some crepes, had some macaroons. Got to practise my Del Boy French, which is never a good thing. But, yeah, it was good. It was really good. So, anyways, welcome back. It's great to be back. Well, I'm looking forward to getting back into the throw things.

Sadaf Beynon [3:50 - 3:50]: Yeah.

Matt Edmundson [3:51 - 4:03]: And so this is the first week back, and I can't. No, the second week back. Second week, I was gonna say, because we did have a whole bunch of podcasting last week, but we didn't do any Podjunction podcasts last week. So, anyway, it's good. So, what we got going on today?

Sadaf Beynon [4:03 - 4:32]: So today we are kicking off a four part series which features insights from Jaryd Krause, who is the host of Buying Online Businesses podcast. And in this particular episode, we're going to be learning about how to earn the trust of your audience and attract and retain the attention of your listeners with content that resonates. And finally, how to use testimonials to showcase your expertise and build credibility for your potential clients down the line.

Matt Edmundson [4:32 - 4:34]: Have you ever shown that whiteboard?

Sadaf Beynon [4:34 - 4:35]: No.

Matt Edmundson [4:35 - 4:36]: Okay, we're not going to.

Sadaf Beynon [4:38 - 4:39]: We're moving on.

Matt Edmundson [4:41 - 4:49]: So, state of the art technology in this studio. Underneath the camera is a whiteboard with the three things that we're talking about.

Sadaf Beynon [4:49 - 4:49]: Yes.

Matt Edmundson [4:51 - 4:55]: Which I think is awesome. I think it's really, really cool. It's just like, it's very analogue.

Sadaf Beynon [4:55 - 4:57]: Yes, we like analogue.

Matt Edmundson [4:57 - 5:00]: It's a constant reminder of what we're going to talk about. And even I can read it.

Sadaf Beynon [5:00 - 5:02]: So, yeah, I made it a bit bigger this time.

Matt Edmundson [5:03 - 5:39]: Matt and his dodgy reading eyes. So, yeah, Jaryd is a great guy. Actually, I've been on his podcast. He's been on the e commerce podcast. So we did that whole podcast swap thing. He lives this life where you're kind of like, I'm a little bit envious. Yeah, surf's up, dude. Right? So he gets to travel the world, surface wherever he goes and run his business. He's got one of those sort of digital businesses where he can do that. And so love talking to Jaryd. So, shall we get into his clip? Yes, let's do that. Without further ado, here is the mighty Jaryd Krause.

Sadaf Beynon [8:49 - 9:10]: Yeah, I really like how you said it. It's like testing your value. That is such a good point, because they can access all your podcasts and just see how you engage and how you work through things. That's good. So what inspired you then to start a podcast specifically about buying and acquiring online businesses?