When you think of data and metrics, do your eyes glaze over or do you have nightmares of giant spreadsheets? Here’s how to get started with metrics even if they intimidate you.

Donna Dube walks you through the metrics you absolutely need, the ones you can ignore and how to set up your own custom set of metrics to help your business.

Key Takeaway

Each CTA has its own conversion. Not everything needs to be tracked from traffic to cart and that’s how things get complicated.

We talk about

• How much data do you need to get started
• The number one metric every business owner should be tracking
• How to select your own set of custom metrics]
• What metrics you can ignore
• How to ensure underlying data is reliable

Links

To read the transcript and explore other episodes go to dianemayor.com/163