Artwork for podcast Confessions of a Pink-Haired Marketer
What Happens at the Crossroads of Content and Social Media
21st September 2015 • Confessions of a Pink-Haired Marketer • Sonia Simone
00:00:00 00:16:38

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Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer.

This one is a riff on a talk I gave last week at the Inbound conference in Boston. It’s not an exact recap (that’s not how I work), but a discussion of some of the same points and themes.

In this 16-minute episode, I talk about:

  • Whether social media should be used for engagement or for content promotion
  • Why “Or” is for wussies, and what to use instead (when you can swing it)
  • The relationship between content, the conversation, and the customer experience
  • Some examples of who’s doing it right
  • 5 recommendations on areas of focus as you’re putting your content and social media program together

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