In this conversation, Gary Comerford and James McKemey discuss the current state of electric vehicles and the significant gaps in education and promotion surrounding them. They explore the role of original equipment manufacturers (OEMs) in marketing EVs, the challenges posed by misinformation, and the importance of home charging.
This discussion emphasizes the need for a comprehensive public education campaign to inform potential EV users about the benefits and realities of living with electric vehicles. They also touch on the future of charging infrastructure and the necessity of addressing public perception to facilitate wider adoption of EVs.
In this conversation, Gary Comerford and James McKemey discuss the current state of electric vehicles (EVs) and the significant gaps in education and promotion surrounding them. They explore the role of original equipment manufacturers (OEMs) in marketing EVs, the challenges posed by misinformation, and the importance of home charging.
The discussion emphasizes the need for a comprehensive public education campaign to inform potential EV users about the benefits and realities of living with electric vehicles.
They also touch on the future of charging infrastructure and the necessity of addressing public perception to facilitate wider adoption of EVs.
Guest Details:
James McKemey is the founder of Rapid Charge Paradox, a consultancy helping organizations navigate the transition to EVs and the role of charging infrastructure. With 14+ years' hands-on experience in EV charging at Pod Point and deep expertise in EV related policy, James specializes in bridging the gap between decarbonisation ambitions and real-world delivery. He works with organisations to solve the practical challenges of fleet electrification, and writes extensively about EV uptake, policy matters and EV charging business models & infrastructure deployment.
James's Website
@JamesMcKemey on X
This season of the podcast is sponsored by Zapmap, the free to download app that helps EV drivers search, plan, and pay for their charging.
Links in the show notes:
Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk
(C) 2019-2025 Gary Comerford
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