Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.

Quotes To Remember:

“People aren’t aware that you exist and they need to know that you exist.”

“You can’t just create one piece of content that’s going to do all of the jobs.”

“We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.”

“There is a kind of journey on figuring out who the best customer is.”

“Storytelling impacts every level of your life.”

What You’ll Learn:

• What are the stages associated with the buyer’s journey
• Creating content based on every stage of the buyer’s journey
• How to use storytelling in creating content
• How to attract potential customers into the buyer’s journey

Key Links From The Show:

Kyle’s Site

AdEspresso

Advance Your Reach

Self Publishing School

WP Curve

Recommended Books:

The Story Engine by Kyle Gray

The Obstacle Is the Way by Ryan Holiday

Scientific Advertising by Claude C. Hopkins

Progression by Sebastian Marshall

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