Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.

Myriam says: “Everyone is slowly coming to realise that SEO is changing in many different ways.

My tip is to make sure that your brand and your products are machine-readable, because we're dealing with multimodal search now. That means I can take out my phone, take a picture of your product and say, ‘Is this vegan?’ - and I will get the answer right away.

SEO is entering the outside world, beyond the web.”