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#99: How To Create LinkedIn Ads that Lead to Pipeline & Revenue (B2B) - Crafting the Perfect B2B Campaign Pt.3 - Justin Rowe
Episode 397th August 2023 • The B2B Playbook • Kevin Chen & George Coudounaris
00:00:00 00:51:42

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🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?

What about creative??

We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀

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00:00 - Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment

05:38 - Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns

08:42 - The Power Of Organic Impressions And Combining Elements In Paid Ads

11:56 - Overview Of Creative Strategy For Cold And Warm Audiences

17:41 - Testing Strategies For B2B Demand Generation Marketing

25:45 - Prioritizing And Generating Demand From Dream Customers

28:50 - Addressing The Limitations Of Google Ads And The Need For Demand Creation

32:15 - Recommended Objectives For LinkedIn Ads

36:37 - Challenges And Strategies For Optimizing Ad Platforms

41:08 - Evaluating Campaign Performance And Testing Landing Pages

44:53 - Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns


👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

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🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

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#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting




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