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Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura | Podcast #17:
Episode 1718th June 2020 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 01:00:06

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Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.

Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience

Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.


During this interview we cover:


  • Current COVID-19 Strategy
  • Pre & Post Investment SaaS company Grow Advice
  • Lead Generation VS Product Focused
  • The importance of U/X (Tips & strategies)
  • Effective Marketing Budgets
  • Trial to Paid VS Enterprise Focused
  • Sales Cycles & how to shorten them


Links and mentions:


ExB Website


Get in touch with Andy:


Andy’s LinkedIn Profile


Andy’s’s Twitter Profile


More About Andy


More about Akeel:



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