Amy Schmittauer on Building Authority through Video Marketing
In this episode of The Membership Guys Podcast I'm joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy.
Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business.
Amy specializes in using video to build brand and personal authority - something which many of us as membership site owners are trying to do as we carve out our spot as the "go-to" people in our market; and that's something which we talk about during this interview.
In this episode, Amy Schmittauer and I discuss:
Where video marketing should fit in terms of the bigger picture of your overall strategy, and how important it is to focus
Amy's top tips for getting started with your first online video
How to overcome the fear that your business or topic simply isn't interesting enough create videos about
Tips for improving the videos you create for your membership content
Amy's thoughts on the recent rise of live video and where this fits in the overall strategy