Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like never before. For many enterprise organizations, making swift changes to product and messages can be an insurmountable challenge - but for start-ups accustomed to rapid change, it’s part of what they do.

Hosted by Board Member and Marketing and Digital Strategy Advisor, Perry Hewitt, we heard from Julie Johnson, CEO, Armored Things and Rob Schutz, Co-Founder and Chief Growth Officer, Ro on how they have shifted their product offerings in security and healthcare to respond to the crisis and engaged their audiences via smart marketing.

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