Shownotes
For this latest episode of The Marketing Society podcast Society Editor Mike Piggott chats to freelance brand strategist and founder of Ladies Who Strategize, Kim Mackenzie, about how to use or lose your brand purpose.
This is part of our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers.
Kim's links
Portfolio website
Ladies Who Strategize application