Your website isn't dead—but its job has changed.
AI search tools like ChatGPT and Google's AI features are changing how customers research local businesses, ask questions, and decide who to trust.
In this episode of Giants Helping Giants, Lois Wyant, founder of JFT Web Marketing, explains what local business owners need to change on their websites to stay visible as search evolves.
Your website now has three audiences: customers, Google, and AI.
Lois breaks down how to make it easier for all three to understand who you are, what you do, where you work, and why customers should choose you.
You'll learn:
• The 5-second test every business website should pass
• Why your most profitable services need their own attention
• Why customer questions matter alongside traditional keywords
• How to create useful service and location pages
• The 5 signals AI needs to understand your business
• Why reviews, photos, certifications, videos and case studies matter
• Why your website and Google Business Profile must tell the same story
• How your entire digital footprint affects visibility
• Why ranking #1 doesn't matter if your website doesn't convert
• How to evaluate whether your business is ready for AI search
One of the most important takeaways:
Don't just tell customers, Google and AI that you're trustworthy. Give them enough evidence to reach that conclusion themselves.
And stop asking:
“Do I like my website?”
Instead ask:
“Is my website helping the right customers find, understand, trust and choose my business?”
🎥 Watch the full episode:
https://youtu.be/MZHzvRyooac
🎁 BUSINESS OWNERS: WIN A $2,500 FULLY BOOKED BUSINESS MAKEOVER
Enter for your chance to win a 30-Day Fully Booked Business Makeover from JFT Web Marketing, valued at $2,500.
Your makeover may include Google Review Automation, Website Lead Capture, Automated Lead Follow-Up, an AI Voice Assistant Trial, AI Search Visibility Review, Google Business Profile Optimization and a 30-Day Growth Review.
Enter once and remain eligible for future monthly drawings.
👉 ENTER HERE:
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JFT Web Marketing
JFTwebMarketing.com
[email protected]
00:00 Website Tips for the Age of AI
00:21 Your Website Isn't Dead—Its Job Has Changed
01:12 Your Website's New Audience: AI
02:02 How Customer Search Behavior Has Changed
03:10 Your Website as Your Company's Source of Truth
03:46 The 5-Second Website Test
05:13 Why One Services Page Isn't Enough
06:03 Focus on the Services You Want More Of
06:39 Stop Thinking Only About Keywords
07:01 Answer the Questions Customers Are Asking
08:03 Building Better Local Location Pages
09:13 What AI Needs to Understand About Your Business
09:42 The 5 AI Signals: Authority, Expertise, Relevance, Geography & Proof
10:56 Your Website and Google Business Profile Must Agree
11:35 Your Entire Digital Footprint Matters
11:56 Why Proof Is Becoming More Important
13:11 Ranking #1 Isn't Enough—Your Website Must Convert
14:01 Technical SEO Still Matters
14:38 AI Has Added Another Layer to SEO
14:44 Give Your Website This Self-Audit
15:26 Can AI Clearly Understand Your Business?
15:55 The Real Goal Isn't SEO or AI
16:09 What Predictable Marketing Should Create
17:05 Stop Asking “Do I Like My Website?”
17:29 Is Your Website Ready for Today's Search?
18:02 Monthly $2,500 Business Makeover Giveaway
