When it comes to naming your products, services and events, Melissa’s suggestion is to not overthink it. In today’s hot seat she emphasizes keeping things simple so your audience can easily recognize your name.
Never underestimate the importance of brand recognition. Listen in!
Topics discussed in this episode:
umbrella brand
mini-series
talking live
consistent and recognizable
brand consistency
talk show
simplicity in branding
continuity with messaging
promoting
marketing
coffee table talks
LinkedIn audio
collaboration
live audio event
LinkedIn
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Transcripts
Melissa:
Hey. Hey. Hey. I hope you guys enjoy these, what I'm calling podcast shorts for my burnout to all out community. This is just a little peek behind the curtain of the coaching that goes on inside of my programs. We're bringing to you Some of the best nuggets and coaching I'm giving, within hot seats of all of our different programs, whether it's our LinkedIn Method Academy, our mini mastermind business basics all the way up to our higher level mastermind. If you're hearing some of these questions and you're like, man, I wish I could get my burning question answered by Melissa. Hey.
Melissa:
Guess what? You could be featured on my podcast. If you've got a question that you want answered and you submit it to my team and we pick it, we will bring you here to the podcast for our podcast shorts and, do a hot seat with you. Where can you submit your questions? Send them to team burnout to all out .co. We'll make sure we drop that in the show notes for our podcast shorts, and I hope that You guys find as much value in these shorts as our clients do inside the program.
Melissa:
Need some effective tactical advice that actually helps you get results and makes a real difference in your life and business? You've come to the right place. If you're finding yourself here today, it means you're getting ready to gain serious traction in your business, rapidly multiply your income and impact, and you're ready to make it happen while living all out. Guys, I'm Melissa Henault, your trustworthy corporate dropout turned 6 figure business burnout turned happy and healthy CEO of a multimillion dollar online business, and you're listening to the burnout to all out podcast. On this show, we're serving up innovative growth strategies, simple implementation methods to put them into practice and action stimulating inspiration tailored specifically for the modern entrepreneur. Let's dive in.
Peter:
ong time ago back in the year:
Peter:
So I could blather on for Forever. And I don't care if it's live. That the show I had was a live show. So I I feel pretty comfortable about talking. A matter of fact, I don't even know how long is a good duration to be talking. I don't wanna be going on and on forever and ever and ever. So I guess, How long should I be talking on these audios, and do you have some good titles? I'm kind of, like, at the point right now where I gotta give her Some names to put into these banners, and and I gotta put some thought into it. And I thought this is the perfect opportunity.
Melissa:
I wouldn't overcomplicate it. I think it's easier to have an umbrella brand to create continuity and visibility and consistency. So I'd always want you to call it, Like, Inspire Financial, especially with the rebrand. Inspire Financial and then like a sub, like, Inspire Financial, what, like coffee chat? Inspire Financial mini series on Infinite Banking. Inspire Financial. I would start with basically Inspire Financial semicolon, and then, like, what you wanna call like, it doesn't have to be coffee talk. It could be anything. What do we call ours? We have our audio.
Melissa:
And even with my IG lives that I do, like, every other week, we call them something.
Peter:
Would you have 2 separate names, 1 for the evening and 1 for the the noon?
Melissa:
No. I mean, I would have the same title and then a different subtitle because that's what's gonna start making it consistently recognizable. So for us, for instance, it's called the elevated exchange. Mhmm. So, like, what I'm doing all month is I'm interviewing the speakers for the live events at Elevate, burnout to all out live Elevate. So it's a spin on words to call it Elevate Exchange, Elevated Exchange. Right? You see how we're creating some continuity with like a word in the brand, elevate? Mhmm. Mhmm.
Melissa:
So we're calling it an elevated exchange because if You come into my live event, there'll be huge, big bulbs that say elevate and, like, block letter. Right? And, like, everything's all about elevate your network, elevate your business, elevate. Right? So my point is, I would name the talk show something that's consistent and is woven into the ethos of your brand. I wouldn't just change the topic every time. You can have a subtopic.
Peter:
Brand or a topic of conversation? Because my brand is Inspire Financial, but the topic's going was going to be infinite banking.
Melissa:
Yeah. Okay. And this the topic is gonna be infinite banking?
Peter:
Yeah. I'm just going to be talking about infinite banking.
Melissa:
Yeah. So what if you said Inspire Financial weekly talk show on infinite banking. And like people it it doesn't have to be exactly that, but I think that we try I over complicate what we call things and then it actually confuses your audience and they don't make any connection between your talk show and your book and your brand. You wanna create continuity. A lot of people try to create these sexy, like, off the wall catchy things. But if people can't see the promotion of your audio and immediately think, oh, that Peter brand Inspire Financial. So I'm saying, like, you want people to see it and directly tie it to this new brand name that you're marketing. Does that make sense?
Peter:
Yes. It totally makes sense.
Melissa:
So, like, you could call it Inspire Financial, an elevated I mean, I'm just using my word. You can use anything, but an elevated discussion on infinite banking. Inspire Financial, a weekly discussion about infinite banking. Right? And then that could be the name of it. And then each week or with each topic, you can have a sub description. Like, what specifically within infinite banking are you talking about this day? What specific thing are you talking about within infinite banking on this day? Right? So you can have subtopics. So for instance
Peter:
I would have to change each banner though on that each I mean, because the subtopic
Melissa:
You're right. And so to make your It's really easy, which is why ours is just called Elevated Exchange. Is it for exactly that reason, Peter? My graphics team doesn't have to change it Every single week when we have a different person speaking to you or or a particular topic you're talking about, you can just pop in there, you know, for me, guest speakers. But for you, yes, you could just use the same banner. But then within maybe the copyright of the announcement of the audio event in the text, Like in the copy, you can put in there specifically what subcategory of infinite banking you'll be talking about that week, and people can register for it. But the the graphic that you're using every week for the banner can just be the one big name. Inspire Financial, a weekly discussion on infinite banking. Right?
Peter:
Well, you said a coffee table discussion about infinite banking. I mean, I don't know. You were kind of throwing things out there. That sounded pretty good to me. I don't know what your thoughts are on that about of everything because I I'm actually gonna write that one down.
Melissa:
Yeah. I love it. Coffee chat. Come join me. Coffee chat. You can encourage people to come join and ask questions. Right? Because with the audio, people can interact.
Peter:
Oh, they can. I didn't know that.
Melissa:
Yes. They can ask questions. They can raise their hands, like, bring your coffee. Let's have a chat. Really? Yeah. But you control it, so they don't you can not let them, but you can let them in and ask.
Peter:
I thought it was just me blathering on for and and what was the duration? What what kind of time frame?
Melissa:
I've done it 30 minutes to an hour. We've had people hang on all the way to the last minute of a 60 minute, and then we've had ones where, like, not many people showed up for the whole thing. But that was also our fault. We didn't market it very well. But I have guests and they come in as like moderators, like they talk with me. So okay. This is gonna blow your mind and this is for everybody for LinkedIn. As you get your collaborators with your book, What you could do is pitch them that you will also feature them in a live audio event q and a around their subject matter expertise.
Melissa:
Right. Yeah.
Peter:
And just kinda chat them up and then talk about infinite banking and
Melissa:
And talk about your new book, the person you just interviewed.
Peter:
Let's see. You are awesome. Okay. Oh, those are great ideas.
Peter:
-:
Peter:
Can't wait to see you guys. Come find me over on Instagram, LinkedIn, Facebook, wherever you like to hang. Cannot wait to hear how you are enjoying and applying what you're learning. You guys reach out to me over on social because I love hearing what's resonating with you. When you reach out to me and you send me those personal DMs, they really do impact the content I continue to bring forward to you. So, again, come find me, melissa_henault over on Instagram, melissahenault over on LinkedIn and Facebook. Can't wait to see you guys over there.
