The Overwhelming Proliferation of Coaching: Navigating Quality, Credibility, and Industry Challenges

SUMMARY

In this episode, Angie and John discuss the burgeoning field of coaching and the saturation of the market with coaches coaching other coaches. They explore how COVID-19 shifted the coaching landscape and the challenges of maintaining a sustainable coaching business. They delve into the distinctions between coaching, consulting, and mentoring while reflecting on their own journeys and experiences. Additionally, they highlight the importance of credibility, trust, and the differentiation of genuine coaching practices from the 'quick-hit' gimmicky approaches. The conversation also includes insights on the potential benefits of creating valuable, experience-based coaching programs versus transactional, plug-and-play solutions. The show concludes with a light-hearted game of 'Coaching Buzzword Bingo' and a sneak peek into the next episode featuring an expert on ghostwriting for coaches looking to author books.

CHAPTERS

00:00 Introduction: The Coaching Conundrum

01:06 The Rise and Fall of Coaching in Spain

02:03 COVID-19's Impact on Coaching

02:53 The Challenges of Sustaining a Coaching Business

06:29 Coaching vs. Consulting and Mentoring

10:57 The Credibility Crisis in Coaching

16:13 Building Trust and Credibility in Coaching

17:09 Building Credibility as a Coach

17:33 The Reality of Becoming a Coach

20:14 Identifying and Solving Client Problems

21:28 The Importance of a Strong Foundation

25:13 Coaching the Coaches

29:30 Coaching Buzzword Bingo

32:09 Upcoming Episode Teaser

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

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Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 68

Angie,

2

Angie: John.

3

John: you know when you scroll through

LinkedIn and it's just seems to be coach

4

after coach coaching other coaches on

how to coach coaches who want to coach

5

coaches, yeah, at some point we've just

gotta ask who's going to be left to coach.

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Angie: Exactly.

7

It's like the coaching

version of inbreeding.

8

Sooner or later, we're all gonna end

up with three eyes and a podcast.

9

John: Oh, I love that image.

10

I'm thinking of ding, ding, ding.

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D.

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We're having a bit of, what was that film?

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Deliverance.

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Angie: so concerning though.

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Like I know we're poking

fun, but it's the truth.

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Like everywhere you look, everybody

and their families wanna be a coach,

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to coach to a coach, to a this,

to a that, and it's everywhere.

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John: Well, let's, let's discuss,

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Angie.

20

I noticed this, I was talking to a

coaching colleague of mine earlier and,

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uh, about 10 years ago here in Spain,

they discovered coaching so thereabouts,

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it seemed that anyone and everyone

was suddenly wanting to be a coach.

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It didn't last all that long,

maybe about 12 months when people

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realized it wasn't that easy.

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And then a country where

people didn't really know or

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understand coaching that well.

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Uh, what seemed like a very

easy business to set up was not.

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And, uh, they, they weren't

getting clients and, you know,

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all, it all kind of faded.

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But the, the hunger for people

to want to do this was, was

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Angie: Was,

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John: And I, I see it.

33

So many different places that there's

just more and more coaches all the time

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and coaches are coaching coaches and

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Angie: yeah.

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John: are, are all sorts

of different areas.

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But what, I mean, this is maybe a

little bit of a sort of state of

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the industry kind of conversation as

well, but what, what do you notice?

39

What do you see when we talk about this?

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Angie: Well, I think, you know,

uh, sorry, I hate to bring this

41

up because as you're talking, you

know, I think that COVID shifted the

42

entire dynamic of coaching globally.

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I really do.

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I think that coaching

was a growing industry.

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In and of itself, and you have to become,

um, you know, really good at deciding like

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where to go next and who do I wanna be?

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And the narrative shifted, right?

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It became a, instead of like a

desire for coaching, I really wanna

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do this, I'm passionate about it.

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It became the, I'm gonna be my own boss.

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How can I do that with, you

know, no overhead little x, y, z.

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Like, it's not, it's not dangerous.

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And I think that was, and that's why

to your point, you know, some people

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were like, yeah, I wanna do this.

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And then they backed out because

they realized it isn't whether

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the market is swamped or not.

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Uh, beginning a coaching

business is not easy.

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You might even be lucky.

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You might even have people and friends

and networks of people that you

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could initially coach, but then you

have to be creative and say, well,

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wait, I filled the pipeline Once.

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I have to keep doing that, they're

not gonna just come banging on my

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door going, where's coach Angie?

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So, do you know the

sustainability of a of a.

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Uh, a coaching practice I think has

shifted and many coaches have decided,

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Hey, let me coach the coaches,

let me teach them what I know.

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So there's this other

branch of coaching, right?

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That's not for the external masses.

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John: I definitely think it makes

sense that there's opportunity

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there because so many people have

come into the coaching industry.

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I mean, heck, we, we have a podcast for

coaches about coaching, so I guess, I

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guess we are part of the problem, but,

so, but I, I, um, I certainly felt

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very early on in my coaching career,

you know, I started thinking about

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niching and all that kind of thing.

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I was very

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Angie: Hmm.

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John: about the possibility

of the possibility of coaching

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coaches, and I was resistant to it.

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Simply

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Angie: Hmm.

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John: the, this sort of

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Angie: ourobouros

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John: of coaching where ultimately

it ends up eating itself.

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And uh, uh,

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Angie: Yeah.

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John: becomes, like you said this

in incest industry where everyone's

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coaches coaching each other.

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It's like, well, how,

how well really work?

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It seems wrong.

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I can't necessarily completely put

my finger on exactly why that's

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wrong, but it just feels wrong.

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And, uh, and I still have.

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I don't have resistance to working

with coaches anymore, but I do

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not want to be them in the sort of

life coaching kind of situation.

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don't know how, how you feel about it,

but, uh, what, what, what do you think?

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Angie: Well, I think, I think

we've become the, you know,

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next gen in, in coaching, right?

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In the coaching world.

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It's this next generation, if you will.

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Let me show you how everybody is

selling something to somebody.

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If you go on LinkedIn, Instagram, TikTok,

like, I don't care where you, what's what?

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YouTube, it's, let me show you how.

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Let me show you.

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Let me influence you like influencers.

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It has become.

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Such a big bubble.

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The bubble keeps expanding.

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My question is, you know, to

what end is it gonna burst?

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You know, are we gonna come back in for

a landing and get back to the basics

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of what coaching is really meant to do?

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And again, you and I probably sound

like a little, I sound a little

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dated and saying this, perhaps

I'm dating myself, but you know.

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Where, where, what are we going

to, what is going to be the result?

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I don't think you and I could possibly

know that, and I think that the question

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I would probably wanna put back out to

our listeners is, are you coaching, we

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talked about this in the very beginning.

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Are you truly coaching coaches?

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Let's, let's differentiate,

or are you consulting?

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Did you walk away from your X, Y, Z

career because you wanted to be your

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own boss and now you're taking that.

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Trying to be influential with it.

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That doesn't make you a coach per se.

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So I think there's a lot of potential

pieces and narrate not narratives here.

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John: Yeah.

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Angie: Sorry, words today.

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John: In, its in coaching, in its

purest form a little different to

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consulting and certainly different, uh,

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Angie: Yeah.

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John: mentoring.

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Uh, and those are very valuable things and

certainly I think my practice, my business

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has moved and I'd say evolved really much

more into consulting and mentoring than

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coaching, uh, because I do not really

do a lot of pure coaching, like question

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based ontological coaching is not.

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not saying I can't do it, I, I

don't really want to do it and,

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uh, and generally have helped

someone mood to wear that.

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I do see value from it, but, you

know, I, I've, I've done those years

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of coaching and, and it's not where

I wanna go back to, but I do still

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see, uh, even just this week, people,

um, who are going into coaching.

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Because they're interested in

personal development, I guess, and

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uh, they see it as an easy option.

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It is a super low

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Angie: Ugh.

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John: to entry.

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A billion people have various coaching

courses and there's a, a million others

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who will, uh, supposedly teach you how

to get up to six or seven figures with

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your coaching business, allegedly.

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And, and I just thought, well,

how many people, how many

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coaches actually achieve that?

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I think it's a very small,

very small percentage.

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Angie: I think that dynamically it's

become a little bit plug and play.

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I, and that's where I think

people, how it's, I think how it's,

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um, observed from the outside.

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Is it that it's plug and play.

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And I think that a lot of these

creators are doing exactly that.

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They're creating plug and play apps,

programs, processes, that's diluting

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the actual coaching industry because

somehow we all get lumped into it.

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Do you understand what I'm saying?

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Like all of a sudden it's like,

well, I'm a one-to-one coach.

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I do what you don't like to do.

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But I also do workshops, group coaching,

you know, you name it, I speaking because

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my business model has expanded at my core.

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I am still a coach, even though there

are moments when I consult, right?

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So if you work for X, Y, Z, certain

companies, they don't even allow that.

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They're like, you're a coach.

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That's what you do all day, every day.

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I like working for myself

because I have the freedom.

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It's not just to be, I don't

like being my own boss.

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I have to motivate myself.

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I have to pay the bills.

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I have to schedule, and I

have to seek out new business.

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That's the hard part.

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Being my own boss is the

hard part of what I do.

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So yes, as my naturally, my

business has, has scaled.

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But at the same time I do.

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I mean, I just feel like this major

influx, it's like this tsunami of let me

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coach you and teach you how to coach and

teach you how to build your business.

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I'm like, really?

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Did you ever have a coaching business?

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Because most of the people,

you're smiling, you know, most

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of the people or organizations,

companies that are offering, let

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me show you how to build this.

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Have never been a coach

a day in their life.

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And I think that matters.

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I'm not saying by the way, that there are

not processes that we can all use that

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overlap through industry, by industry.

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That might work in terms of getting

you marketed and getting you out there.

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But most of the people out there

offering and doing this as the

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differentiator between you and me.

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We're not part of the problem.

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We are still at our core part of the

solution because we are not sitting here

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going here's, and who knows, maybe we

will create a process at some point.

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We've talked about it, but it's

still, we are how many years combined

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in the industry, like 50 plus.

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John: yeah.

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Over 50 years between us.

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Yeah.

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Angie: All of our 50 years between us.

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So we're actually taking it

from the experiential space,

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not the gimmicky space.

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Quick and like, you know, we talked

about like, oh, if I give you this

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certification, now you're a coach.

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I call crap.

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I call crap.

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That's the different, honestly,

would you listen to me speak?

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Would you listen to me teach about

how to sell medical supplies?

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If I never sold a medical supply a day,

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John: Probably not.

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Yeah.

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Angie: I could be great at sales,

doesn't mean I could sell that.

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Say that again?

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John: Yeah, this is ethos,

this is credibility.

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Angie: Yeah.

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John: think most, most probably, most

coaches lack it to a, to a greater degree.

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But then say that I probably did,

when I started off as a coach, I had

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to, had to build it up over time.

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Didn't want to really face up to that.

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May have even done a little bit of the

old, fake it till you make it in the early

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Angie: I.

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John: but, uh.

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It was a different time, but, but

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Angie: Well listen, experience doesn't

happen until you gain it, right?

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That's the truth.

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Everybody starts, even surgeons have

their very first solo surgery, and I would

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like to think that they aren't faking it.

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However, as they experience external,

out of the, uh, textbook challenges,

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they learn how to craft or, or hold in

their craft so they become better at it.

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John: yeah.

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Angie: like to think of us the same way.

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That's where I feel like it's not

really a fake until you make it.

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It's I have to do my very

first session in order to gain

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experience and compound that.

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John: you don't really want to go to

the bikini wax on trainee day, right?

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Do you?

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So, yeah,

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Angie: I know people that do that,

and they're out their flipping mind,

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but yes, but you can pick and choose.

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You can pick and choose.

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Somebody might just say, you know

what, tell me a little bit about who

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you are and what you've done, and

my experience is through B-B-B-B-B.

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Well, okay.

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How many sessions have you done?

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You're my first.

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You're my first.

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John: And it, it

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Angie: If they ask.

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John: be.

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Okay.

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Yeah.

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It depends.

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It depends on the situation.

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It can be, um.

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I do know this.

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I know that there are people who have

taken coaching courses or just done

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online free courses or book courses,

programs, and they then essentially

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turned what they've learned from

someone else into their own program.

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I've seen this with marketers as well.

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Taking coach marketing programs

from other people and repackaging

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them, rebranded, rebranding them.

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As their own programs, sometimes

even, uh, with using content

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from other people's programs.

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Um, shameless, completely shameless

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Angie: Well, that's just legal suicide.

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If you ask me, somebody's gonna

figure you out some at some point.

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John: It, it should be right.

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It, it absolutely should be.

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But you know, this is, it's kind of, I

think just comes to go, goes to showing

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that there's a lot of crap out there and,

and I think that's the case in, in the

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Angie: Yeah.

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John: in general as well.

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There's, there's a million people

calling themselves coaches, but

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how many of those coaches are.

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Good

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Angie: Yeah.

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John: it's, it's hard to know.

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It is really hard to qualify and as

much as the industry has been kind

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of trying to qualify these things and

standardize things, it's never gonna be

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completely the case because the industry

is never going to be fully regulated.

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I can't see it happening anyway.

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Angie: Well, listen, unless

you're a, like, you know,

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ICF or you know, what is it?

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The one in the uk, um,

that's the equivalent of ICF.

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John: Oh, the, um, well we

have the EMCC here, which

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Angie: Yes, yes.

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John: which is the European

equivalent, so, yeah.

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Angie: Yeah.

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So I think if you're not even a part

of that, because nobody is, like

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you're saying, nobody's saying, oh,

Angie, in order for you to be a coach,

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you must be, you know, certified in

some way, shape, form, or fashion.

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And I think the reason why it's not is,

or it, it's so subjective, is because.

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Coaching is so subjective, right?

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There isn't one I, I would say to

you, even if I'm delivering a program,

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when I've worked for companies and I'm

delivering their program, even if I'm

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delivering the same themes, the same

topics with 25 different clients each

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week, those sessions are very individual.

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They're very, they're different.

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They differ.

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None of them is the same.

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So how do you actually.

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You know, how do you really

actually quantify a good coach?

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How do you, you know, how

do you really do that?

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And I think that becomes the question.

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And sometimes people will

look at credentialing and say,

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wow, this looks really great.

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Well, not always.

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I know lots of people that are

life blown education based coaches,

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learning as many things as they can

from as many people as they can,

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because they feel like it validates

them and they have like five clients.

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Because they're not

running a business, right?

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They're, they're hobbyists, if you

will, and that diminishes and dilutes

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the reputation of what we're doing.

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So I think then comes along like,

oh, I can't make it out there.

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Let me try and let me, let me

go for that low hanging fruit.

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John: I, I do think, I do think, uh, you

know, a lot of people say that in, in

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personal development and professional

development, there's a big trust deficit.

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And, and these are some of the

reasons why that's the case.

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Um, because there's a lot of people

who are operating and with not

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knowing what, not really knowing

what they're doing and not really

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being up to scratch to deliver it.

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Um, thinking it's kind of an easy option.

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And there's also a lot of scammers

out there who are looking to plug

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in and, and drain as much money

out of the, uh, industry as they

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possibly can, and they disappear.

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Angie: disappear.

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John: disappear just as

quickly as they arrive

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Angie: Sure.

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Absolutely.

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John: that's what out there and

it damages trust in the industry.

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I don't know that we can really do

that much about it other than try

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and differentiate ourselves for the,

from those things and try and create

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a deeper level of trust with the

people who might want to work with us.

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And I think there are

definitely ways to do that.

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It takes time and, and it does take

some effort to do it, but it's.

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Completely worth it.

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You know, even things like us

having this show, you know, we've

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got like, um, nearly, nearly

70 episodes now of this show.

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Um, that does give us

a level of credibility.

337

It's like we clearly haven't

just turned up to try and milk

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the coaching industry for money.

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We're trying to do, trying to

deliver some value, but also with the

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things that we talk about over time.

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You get a sense that.

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do at least have some idea what

we're talking about and we have

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insights and, uh, experience in the

industry that hopefully are proving

344

to be valuable to you as well as

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Angie: Yeah.

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John: So, um, so we are

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Angie: Yeah.

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John: just sort of out there.

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Okay.

350

It takes time to build that up as well.

351

But I'd say.

352

You know, even, uh, a, a book or a, a

podcast, guest appearances and things

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like, these are all things that can start

to build up some credibility for you.

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Just so you, you can demonstrate

to people that you make sense, that

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you are competent, that someone that

they would want to work with, not

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just someone who's like, gimme your

money, buy my course, buy my stuff.

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Angie: It's so interesting 'cause as we're

having the conversation, I'm reflecting

358

on how many of my own clients, right?

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People that I've coached,

whether within my own company

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or other companies that have.

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Like, I'm gonna be a coach now.

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And it's so funny because several of them,

not all of them, I don't wanna exaggerate.

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Let's just say if there were 10

of them, it's probably more, I'm

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just gonna use the round number.

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If 10 of them said I'm gonna

do this, more than half, maybe

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three have actually stuck to it.

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But not even at the, like in the way

they initially intended and they kind

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of, you know, comment to me and say.

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You know, you made it look so easy.

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I thought I could do it.

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That statement in and of itself,

and I'm not gonna say who said what

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when, but you know who you are.

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But the truth is, you made it

look so easy, and I thought to

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myself, but it's anything but easy.

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It's not easy.

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If you're really delivering value

and you're not plug and play gimmicky

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or quick hit, get in and out, and

you're really looking at longevity

378

and building something that's

real, it isn't going to be easy.

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So when they would say that to me, I

would kind of chuckle to myself like,

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you know, this person quit their job

because I made coaching look easy.

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Like did I do some kind of disservice?

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'cause we never talked about

coaching in our sessions.

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What do you mean?

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But do you know what I mean?

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Like.

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That's the thing.

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I think that kind of throws me.

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You kind of, we talked about

this previously for a minute.

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Like if people can't make it finding

pipeline building this business, they

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go to a different tree, different fruit.

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I don't want peaches, I want apples.

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So they go to the apple tree

and they start saying, let

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me come up with something.

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Really, uh, whatever my sixth step

process to find you the best clients.

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You're gonna earn six

figures in 18 months.

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And who doesn't want that, you know?

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It's gimmicky.

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John: I, I look at it, I look

at it this way as well, um,

399

to become a coach, you are.

400

Essentially taking a product to market,

even though that product is you, a

401

product is you as a coach, that's what

402

Angie: Mm-hmm.

403

John: ultimate ultimately

selling to people.

404

Um, and, and certainly, you know, I'm

not gonna criticize anyone for, for just

405

saying, oh, this is, this is just what I

want to do and I'm gonna become a coach.

406

I mean, that's pretty much what I did

of, uh, like, oh, coaching seems amazing.

407

Let's goand do it.

408

And this is like early days of,

uh, professional coaching really.

409

But, um.

410

But that I, I did sort of follow

that path, but there were reasons

411

why I ended up sticking with it.

412

But what I didn't get and what, you know,

I wish I could tell myself now back then

413

it would've, uh, progressed me a lot

faster was, um, you can't just take a

414

product to market because you like it

or because it's what you want to do.

415

There has to be want or a need for what

you are going to look to offer, and.

416

It's okay.

417

Maybe you haven't got that completely

figured out yet, but you know

418

this is something you want to do.

419

But, well, if you haven't got that

completely figured out, now's the

420

time to decide, well, you know what?

421

What is the problem I'm solving?

422

Where is the pain that

I can help people with?

423

To, to improve something.

424

Maybe it's in their business,

maybe it's in their relationships.

425

Maybe it's some other,

some other life area.

426

Maybe it's confidence that

they're really lacking.

427

Whatever it is, you know, you, it

has to be something that people are

428

actually going to want help with.

429

That allows you to really focus in

say, all right, if you've got this

430

issue and you're the kind of person.

431

We maybe could work together,

uh, I can help you with that.

432

But otherwise, you know,

what's the, what's the value?

433

Just saying, I'm, I'm a coach.

434

Okay, what do you do?

435

I coach people.

436

What do you coach them about?

437

Well, whatever really life,

it's like, yeah, good luck.

438

Angie: Yeah, so listen, I'm actually

sitting here laughing, thinking,

439

could you imagine us on a pa a panel

of like our version of Shark Tank?

440

We can call it Coaching Shark Tank.

441

Like come pitch your business, pitch your

ideas, and we're gonna tell you whether

442

we're gonna invest in you or we're not.

443

Right?

444

Like, it's just funny because.

445

I feel like in that kind of scenario,

I don't know why this even popped

446

into my head today, but people are

really doing their due diligence.

447

They're putting their best foot

forward to present themselves, right?

448

Because they want something right.

449

How many people that you know that

you've experienced or observed that

450

actually go to those lengths to really

create a strong foundation for whether

451

you just wanna coach people or you

want to be a coach trainer, right?

452

I wanna train coaches on the

fundamentals of coaching.

453

I could come up with a really

comprehensive program and absolutely.

454

Show people how to be better coaches,

better business people, but we

455

kind of haven't done that, right?

456

You and I are starting at this level,

like let's just make it a conversation.

457

Let's see what people really need.

458

Let's develop what we, let's build

ourselves at square one before we start

459

throwing out and charging everybody

everything because we think we're

460

worth it with 50 years experience.

461

Do you know what I mean?

462

And we could, you and I know we've

talked about it, we could absolutely

463

create a phenomenal, what am I saying

here, but a phenomenal coaching

464

program that's comprehensive.

465

It isn't just about coaching

it's best practices, it's

466

business development, marketing.

467

And we could sell that to people, but

I think you and I have stayed away

468

from it at this time because we don't

wanna throw ourselves into that mix.

469

Right.

470

We're, we're just having

conversations right now and, and

471

we're good with that, but we could,

472

John: yeah, but I think there's an

element as well where we maybe hope

473

that we might get to a stage where,

where people are asking us for that.

474

That it would then make sense to do it.

475

Uh, at the moment it would be 'cause

we want to do it if we did it.

476

I think maybe the reason I'm staying

with this, like we, we want to, we

477

want to establish ourselves here.

478

Show people that we could help you with

479

Angie: mm-hmm.

480

John: business and your coaching

practice, and then hopefully get

481

the demand for that saying, Hey,

why don't you, do you have a course?

482

Do you have a program?

483

I think when we get to the point.

484

Which I think we will, where we start

getting those sorts of questions

485

from audience members on listeners

on a regular basis, then it will

486

make sense to create the product.

487

Then, uh, maybe, maybe there will be

a reason to do it sooner than that.

488

Uh, and we'll, we'll wait and see.

489

But at the moment I think that's, that's

kind of where I land with it maybe,

490

but maybe where we both are with that,

491

Angie: Yeah,

492

John: but

493

Angie: not, listen, we're not

looking to just cash in on it.

494

And again, I'm not saying that

for, you know, for all of you that

495

are out there doing your thing and

you wanna do plug, good for you.

496

That to me that's,

that's, that's your thing.

497

Good luck in the future.

498

Good luck with longevity.

499

I don't feel like it's a process

that you can rush if you really

500

wanna have that strong foundation.

501

You can't begin at the end.

502

You have to be able to look

at what the big goal is.

503

If it is just quick hit, oh, I can make

$50,000 in three months by doing this.

504

Have at it.

505

You're not what we do, and I'm

not diminishing that if that's

506

your intention, but I think

that's the whole point of this.

507

There's so much more of that happening

that it, I think, tends to cascade

508

over back to us where people even

question our value or what the

509

offering is because of the, yeah.

510

John: No, I, I think that you maybe

hit something really important there

511

that I think maybe, it hasn't been like

this is the sort of as clear as I'm

512

gonna present it here, that we have

at least had this intention of this.

513

And being of service to the people who are

more vocational about coaching than the

514

Angie: Mm.

515

John: perhaps more transactional about it.

516

And, um, and so I think that

has been very much the case.

517

Like we want to coach the coaches.

518

Coaches,

519

Angie: Yeah.

520

John: like it's a paradox to

521

Angie: Yeah,

522

John: the people who actually want to be

in coaching, the people who want to make

523

an impact, want to make a difference,

care about, care about coaching,

524

care, about the, the intricacies, the

development, all, all the, all the things.

525

Um.

526

You are our people.

527

If that's you, you know, it's like

that, that's definitely the, the

528

Angie: absolutely.

529

John: helping who we, who we started

this for the people who we feel know,

530

you are our tribe, we are your tribe.

531

That, that's, that's what

we are about as well.

532

Um, not that we don't care about

the, the money and business

533

side, but we definitely do.

534

We want to keep that included in,

in what we do in these episodes.

535

But there, there's nothing wrong

with coaching other coaches.

536

Not really, if that's so long

as that's who you have chosen to

537

help and not who you are ending

up helping because you can't get

538

clients anywhere else, uh, or you

539

Angie: Absolutely.

540

John: trying to keep, just

trying to keep a business afloat.

541

Um, it is maybe not, I, maybe not

ideal, but you know, I, I certainly

542

have ended up moving to creating a

product to help coaches create speaker

543

funnels and so to end up working

with coaches in that sense, but.

544

I'm not gonna avoid that, just 'cause

I don't wanna work with coaches.

545

I do.

546

I I love working with coaches.

547

Most of you are amazing people.

548

Um, so yeah.

549

Why, why not?

550

But the coaching industry were to

disappear, who would you be helping?

551

You know?

552

Angie: Right.

553

Yeah.

554

Yeah.

555

I know.

556

And I, I do, I, I agree.

557

I wanna kind of emphasize what you

said, that we're not putting down

558

what it, for those who wanna just

go out there and, and, and create

559

some kind of a program and, and,

and capitalize on it, good for you.

560

And that's, this is not, we're not

looking to diminish or beat that up, but.

561

We do things quite differently.

562

And the concern is, if you've already

been in the industry and you take

563

it very seriously, is that again,

you're somehow lumped into, ugh,

564

another coach, Ugh, another invite.

565

Ugh, another this, oh,

another brilliant scientist.

566

Another, you know, oh, another

program that's gonna really help me.

567

What's the differentiator?

568

Right?

569

And that's the challenge, is that

we now have to work harder at

570

differentiating ourselves because

there's so much to choose from.

571

You know, I went to a new store,

local to me the other day.

572

It just opened.

573

I'd never been in this particular store,

although I know they're nationwide stores

574

and I have to tell you, the biggest

aisles were candy with the most selection.

575

I mean, I don't mean just big in

terms of size with the most selection

576

was candy and ice cream and pizza.

577

I'm like, okay, I, yeah, no, I'm

gonna tell you the entire back of

578

the store, the length of the back

of the store was for the ice cream.

579

I don't eat ice cream, you know that.

580

But if I were to eat ice cream, I would be

so, I wouldn't even know where to begin.

581

Why does this one, it's

all about packaging, right?

582

Because I was like, Ooh, look at that one.

583

And I'm like, of course you love that one.

584

Look at the packaging.

585

I have no idea what the

substance is on the inside.

586

And I, I got so overwhelmed.

587

I was like, I couldn't

even buy this for anybody.

588

My husband loves ice cream.

589

I can't, I just have to walk away.

590

Let's just get 'em some

vanilla bean and call it done.

591

So, you know what I mean?

592

Like, don't become part of the back

aisle of the store of the ice cream.

593

Anyway.

594

John: You know, there's, um, there's

a lot, there's a lot of, um, in

595

advantages to being able to coach

other coaches, like, you know, people

596

understand what you're talking about.

597

You don't have to explain

necessarily so many things.

598

People, you know, you start talking about

values and stuff that people get it.

599

Um.

600

But

601

Angie: The

602

John: there, there's,

603

Angie: language.

604

John: the, the language is important

and you know where I'm going with

605

this because, um, I thought it would

be funny that there, there's a lot

606

of coaching language and, and a

lot of it's not really understood

607

outside of the coaching industry.

608

So I thought we'd just wrap up our show

today with a little bit of fun and we

609

are gonna play a coaching buzzword.

610

Bingo.

611

uh, so Angie,

612

Angie: don't even know what this is.

613

John: Have you got your

bingo card ready, Angie?

614

Angie: do.

615

I do.

616

John: All right.

617

When you get a line, you can shout

bingo and, and, and you'll win.

618

All right?

619

Angie: Okay.

620

Wait.

621

Yeah.

622

John: see if any of these words, if any

of these words are on your, uh, bingo card

623

for your coaching buzzword, bingo card.

624

All

625

Angie: Okay.

626

John: step into your power.

627

Angie: Okay.

628

John: Raise your vibration.

629

Abundance mindset,

630

inner child work

631

holding the space

632

manifestation.

633

Are there yet?

634

Bingo?

635

Not yet.

636

No.

637

Angie: I don't have bingo yet.

638

John: Evergreen Funnel.

639

Angie: Oh, bingo.

640

John: Hey, well,

641

Angie: I win.

642

Yay.

643

John: win.

644

You've, uh, you've got the, those,

those coaching buzzword you hope you're

645

playing along on the screen at home.

646

Um, but that there's just show

look when you're speaking with our

647

clients, just know that there are

certain words, phrases, and things

648

that we use in our coaching sessions.

649

In the coaching world, there's

sometimes we do need to translate

650

or put into layperson and

speak for our clients as well.

651

Even sometimes with our clients who

are coaches, let's just make sure that

652

people understand what we're saying.

653

But I think that's enough from us today.

654

Hey, look, um, Angie doesn't even know

this yet, but next week we are speaking

655

to, uh, we're speaking to a guest and he's

gonna be talking to us about, about having

656

as coaches creating our books and having

a ghost writer to help us create our books

657

and why that could be a good thing for us.

658

He's an expert in this.

659

Are we gonna have a fun conversation?

660

So if you're even thinking, oh,

I'd like a book, but maybe struggle

661

with finding the time to do it,

you're not gonna want to miss our

662

next episode, so join us for that.

663

Angie: Very excited to hear that.

664

Looking forward.