Artwork for podcast The B2B Playbook
#98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook
Episode 3831st July 2023 • The B2B Playbook • Kevin Chen & George Coudounaris
00:00:00 01:00:40

Share Episode


🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers?

We've got copywriting and landing page wizard Jess Cook to show us exactly how.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀

SUBSCRIBE and follow the Journey:


SUBSCRIBE to our channel:   

 / @theb2bplaybook  

SUBSCRIBE to our newsletter:

GET the latest CONTENT:


02:40 Introduction and Setting Expectations

03:00 The Power of Customer Interviews

29:50 The Rule of Threes and User Behavior

30:20 Skimming and the Importance of Brevity

31:00 Customer Interviews and Identifying Problems

31:30 Discussing the Customer Interview Section

41:30 Feedback on the Application Form

42:00 The Placement of the Application Form

55:20 Discussing the "Homepages for Humans" Course

56:00 Conclusion and Next Steps


👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out:


The B2B Playbook


#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting




More from YouTube