Jim Madrid, the CEO and founder of the AST Academy, has worked with some of the biggest names in sport. However, he hasn't focused on the technical or tactical side of athletics; instead, has has developed tools which train the body's most powerful tool: the mind. Jim talks about the AST mental performance platform and how it can benefit everyone: the athlete, the coach, and the parent. Today, in sports and in life, mindset is the difference between success and failure.