n this video, I'm tackling the outdated concept that's secretly killing your sales: the traditional marketing funnel.

After 25 years working with these models, I can confidently tell you—they're fundamentally broken.

Your customers don't behave like water flowing neatly through a pipe. They zigzag, backtrack, research independently, and completely ignore your carefully crafted sales sequence. In 2025, buyers demand autonomy and will abandon you the moment you try to force them down your predetermined path.

Our B2B Buying Decisions Report shows modern customers prioritise product fit and budget over your awards and values. Shocking, I know!

I explain why these linear models benefit sellers, not buyers, and introduce our JourneyWeb® methodology—designed to map the actual messy, complex routes your customers take when making decisions.

It's time to ditch the funnel and embrace something that reflects how people actually buy.

Check out our JourneyWeb methodology at https://www.likemind.media/journeyweb

Want to know how well you understand your customer's journey? Take our free scorecard at https://www.likemind.media/scorecard and see where you stand.

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