As we head into the festive season, find out what consumers are planning to eat given positivity among shoppers is pointing to a better Christmas than last year. Joined by AHDB colleagues Emma Wantling and Becky Smith, David also throws the spotlight on red meat prices and how they compare against costs.

And is it the year of the air fryer? Or dehumidifier?

More from the consumer insight team:

Sensible spending and a passion for pigs in blankets: Predictions for Christmas food trends 2024 | AHDB

Environment and buying sustainably drives consumer focus | AHDB

Halal meat accounts for 30% of UK lamb sales | AHDB

If you want to get in touch with the Agonomics team, please email: agonomics@ahdb.org.uk

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