This was a transition year in many ways, both macro and micro. 2024 was the biggest election year in human history. Half of the world’s population – some 3.7 billion people had the opportunity to go to the polls, many for the first time. It meant that much of the world was operating with a heightened level of uncertainty. The hope is that we’ll be operating with more confidence in 2025.

On our micro level, at Mahlab, 2024 has been an inflection point. It was a year in which we expanded our operations to Asia and one in which we cemented our positioning as an organisation that applies relentless curiosity and critical thinking to transform businesses and how they communicate.

In 2025 we’ll be working to expand the relationship with our clients and support them navigate an ever increasingly complex environment and create positive impact.