Most people are grinding on social media every day while one of the most powerful visibility strategies is hiding in plain sight.
Kim Parkinson sits down with podcast guesting strategist Candace Dudley to unpack how getting on other people's podcasts can grow your business faster than almost anything else. Candace shares how she appeared on over 50 shows in a single year while raising three kids and coaching their sports teams, and breaks down the exact strategy she now uses for clients, from identifying aligned speaking topics to pitching hosts the right way and avoiding common mistakes that leave episodes unaired.
Whether you're brand new or already podcasting, this conversation will change the way you think about growing your reach and becoming the go-to expert in your space.
Find Candace Dudley at candacedudley.com or @candacedudley on Threads and Instagram.
Q& A Episode: 214 of Podcasting Mentor: https://podcasts.apple.com/us/podcast/214-podcast-guesting-questions-answered-pitching-staying/id1580454311?i=1000755704383
Mentioned in this episode:
That's Good Parenting: https://pod.link/1667186115
All right, so you now have several episodes under your belt.
Speaker A:Maybe you've been podcasting for quite a while, or maybe you are brand new to podcasting and the next strategy is to get out there and be a guest on other people's podcasts.
Speaker A:So if you are finding that your podcast maybe has been stale, or maybe you just have something that you need to talk about and you need a broader audience, here's the thing.
Speaker A:Podcast guesting is powerful.
Speaker A:It is the only way that you can get people that are already listening to jump over and start listening without even blinking an eye.
Speaker A:These people are already podcast listeners.
Speaker A:They're already in that realm.
Speaker A:They're already on the apps, they're already doing all those things.
Speaker B:And so moving over from one to.
Speaker A:Another is simple and easy.
Speaker A:So today I have on the guest Candace Dudley, and she is a podcast guesting coach, strategist, and also the host of Podcasting Mentor podcast.
Speaker A:With over 200 episodes produced and more.
Speaker B: guest appearances in: Speaker C:That's.
Speaker B:That's nearly one a week, right?
Speaker B:That's nearly one a week there.
Speaker B:She helps busy solopreneurs grow their visibility.
Speaker A:And authority by landing aligned podcast stages.
Speaker B:So they can stop relying on the.
Speaker A:Algorithm and start being known as the go to in their industry.
Speaker A:And today I have Candace on to, to talk about podcast guesting.
Speaker B:I'm super excited.
Speaker A:So let's dive in to this episode.
Speaker B:Hi, Candice, how are you today?
Speaker C:Great.
Speaker C:I'm excited.
Speaker A:Yes.
Speaker A:Could you tell the audience a little.
Speaker B:Bit about you, your program and what you do?
Speaker B:I'm fascinated.
Speaker C:Yes.
Speaker C:I call myself a podcast guesting strategist.
Speaker C:Yes, I made it up, but it's exactly what I do.
Speaker C:I've hosted my own podcast for the last four and a half years and counting and started taking guesting on podcasts very seriously.
Speaker C: January: Speaker C: shows in: Speaker B:Yeah, I love podcast casting.
Speaker B:I don't do it enough.
Speaker B:I have joined your program, so I'm going to do it some more for sure.
Speaker B:50 Podcasts last year.
Speaker B:Where'd you find the time?
Speaker B:I know you have kids and you must have a husband and, or wife and family, and how did you find the time?
Speaker C:So it's interesting.
Speaker C:It felt easy to work into my schedule.
Speaker C:And yes, I have three young kids.
Speaker C:They're very busy.
Speaker C:They're.
Speaker C:They're hitting all the sports and I coach their basketball teams and all the things.
Speaker C:My husband's a teacher.
Speaker C:I used to be a teacher until four years ago.
Speaker C:And so, yes, life is busy, but this felt so good to me.
Speaker C:And so it was easy to work in my schedule to, you know, when you book with someone, they give you a calendar link.
Speaker C:You get to select where that fits in.
Speaker C:Maybe the kids are gone, the kids are in school or what have you.
Speaker C:And you can show up for that hour, speak on literally the same topic over and over, which is a question I get of, do I have to change my topic?
Speaker C:Do I have to change, like, how many can I do like that?
Speaker C:And I'm here to tell you, I speak about podcast guesting as a strategy to grow your business.
Speaker C:And I keep repeating it.
Speaker C:And so the ripples that happen because of that are that I open threads app every day and somebody, a host usually that I've connected with or spoke on their show is tagging me whenever that topic is being brought up.
Speaker C:And yes, every single episode I've done is different from the others because every host and every show is slightly different.
Speaker C:So sometimes we go down roads and share a lot about my story or different pivots, and sometimes it's right into the nitty gritty, tangible things about guesting.
Speaker C:But finding time was really just taking things off my plate and trading it for that and working my calendar out for when the kids were gone or when they were at school.
Speaker C:And I didn't set out to hit 50, I just set out to start doing it and then it just snowballed as things do.
Speaker C:And I got to the end of the year thinking, holy cow, how did that happen?
Speaker C:But it felt very easeful.
Speaker C:So that's not to say that this strategy is going to work for everybody, but if you like podcasts, and I love my own podcast and creating episodes there, so that made sense for me to lean into that.
Speaker C:I'm an introvert, I'm shy of those things.
Speaker C:But I love a good one on one podcast interview because you get to skip the chit chat and you dive in.
Speaker C:And we would never talk about the things we talk about if we bumped into each other at a coffee shop in real life.
Speaker C:And so I love that.
Speaker C:So if you like podcasts or you have your own podcasts, or you've been on other people's podcasts without thinking about the strategy, but you know, you had fun and you get done and you're like, that was the best hour of my day.
Speaker C:That was so fast.
Speaker C:That might be a sign that this is a good thing for you to lean into.
Speaker B:Yeah.
Speaker B:Especially good if you're chatty and have your open throat chakra and you're really, like, ready to go off on tangents and talk and stuff.
Speaker B:Yeah, I love that.
Speaker B:That's why I podcast, because then I can talk.
Speaker C:Yeah.
Speaker A:Yeah.
Speaker C:And it's a good point.
Speaker C:Like, in your business, if you feel very embodied in your work or confident in your offer, like, you've made some pivots, some tweaks, you've landed in a spot where you're like, I can help people.
Speaker C:If someone signs up for me, their business or life is going to change for the better.
Speaker C:And when you reach that moment, that's the perfect time to start speaking on podcasts.
Speaker A:Yeah.
Speaker B:I have a couple questions that I have prepared for you today, and let's just let it go wherever it needs to go.
Speaker B:Right.
Speaker B:So one of the things that I know that people say in my particular niche, my clients, my listeners, is that they have a fear of podcast guesting.
Speaker B:How.
Speaker B:How can they get over that fear?
Speaker C:I hear a lot of different mindset blocks, one being what you just said.
Speaker C:And usually it has to do with thinking, who am I to do this?
Speaker C:There's other people smarter than me.
Speaker C:And I was just on a call yesterday with someone that I was helping, and they said the same thing.
Speaker C:And my answer is always, you know, the facts are that, yes, there are people that know more than you.
Speaker C:There's people that know more than me and everyone.
Speaker C:We're all at different stages.
Speaker C:But the other fact of that is that there are people out there who have not connected with those other people.
Speaker C:They've not heard it presented like you're going to present it because you have your own set of experiences.
Speaker C:So I'm never shy about having people in my same niche or whatever on my podcast as a guest, because I just know that I don't have the same delivery intake that they do, and vice versa.
Speaker C:And there is plenty of people out there.
Speaker C:There's abundance for your message, your take, and you are where you are and that's kind of what your people want to know how to get to is where you are, which automatically makes you the expert to get someone there because you've done it.
Speaker C:So that's one mindset hurdle I see.
Speaker C:And the others that come up a lot are feeling like you're going to be pushy or salesy if you try to start getting on podcasts or pitching hosts to be on their show.
Speaker C:And I say just be a human and talk to people how you would want to be approached.
Speaker C:So as a host, you probably get this too.
Speaker C:We're getting spammed with a lot of emails, production companies mostly pitching their clients.
Speaker C:And they're not checking for alignment.
Speaker C:They're not checking to see if their client would be a good fit on your show or what your show is even about.
Speaker C:So as long as you're doing your homework, and this is what I do for my clients clients.
Speaker C:But you can DIY this yourself too.
Speaker C:So that means you go and listen to the host show.
Speaker C:And that doesn't mean you need to listen to all 100 episodes, but you're going to get a very quick vibe check.
Speaker C:If you check the show notes in the description and you listen to, you know, hop around and listen to different parts of episodes.
Speaker C:And as long as there's something, you connect with their message, their mission, their values, because that's important.
Speaker C:Otherwise you get on that show and you get done and you realize, oh my gosh, I don't wanna share that.
Speaker C:I don't believe what they're talking about.
Speaker C:And now you've burned a bridge because you probably don't wanna share that episode, but they're gonna tag you on social media anyway.
Speaker C:And now your people are gonna be confused.
Speaker C:Cause they're gonna say, wait, what?
Speaker C:You align with that show.
Speaker C:So you just do your homework and you share that with the hosts and you plan to bring value.
Speaker C:And that starts with knowing what your speaking topics are, which is often what people bypass.
Speaker C:They don't think about that part.
Speaker C:If you're not in the podcast world, you know, we're always thinking about what's the episode title gonna be, what's the theme?
Speaker C:That knowledge and expertise.
Speaker C:But most people don't.
Speaker C:And so they book a show without having agreed what the overall speaking topic will be.
Speaker C:And now you're just leaving things up to chance.
Speaker C:Is the host going to ask you questions in your wheelhouse or not?
Speaker C:And, and if not, that can feel uncomfortable.
Speaker C:So you share and plan that speaking topic with them because that's where the value is.
Speaker C:Going to show up that you bring.
Speaker C:And that's really what host want.
Speaker C:You know, we.
Speaker C:We want our audience to have value every episode that we create.
Speaker B:I think when you are a host and you have a guest on, it can be overwhelming at first, right?
Speaker B:Because you're asking maybe a question that maybe you already preset between the two of you, but then they say something and you're like, oh, wait, I gotta write that down, because I gotta remember to ask that question.
Speaker A:So you're not fully immersed in the conversation.
Speaker B:Do you have any tips on how to, like, do that?
Speaker B:How to.
Speaker B:How to transition that?
Speaker C:Any, like, from the host perspective?
Speaker A:Yeah.
Speaker C:Or just in general?
Speaker C:Yeah, it's.
Speaker C:You're right.
Speaker C:Goes better.
Speaker C:I think if.
Speaker C:Yes, I have.
Speaker C:I do the same thing.
Speaker C:I have some questions set and ready so that I don't, like, completely blank and don't have anything to ask them.
Speaker C:But I do love to try to be really present, try to actively listen so that I can ask those other questions.
Speaker C:Because I think we talked about this beforehand.
Speaker C:Like, let's see what comes out.
Speaker C:Because it's gonna be worthwhile and it's gonna be important to someone.
Speaker C:And we kind of have to trust that when you create an episode that whatever comes out, someone needed to hear.
Speaker C:And so if you're the host, I think what I usually try to do is let myself, if I think of that question when they're talking, somebody else is wondering it too.
Speaker C:You know, we're not unique in that.
Speaker C:Like, you are the only person that's ever asked this question, even though we think we are sometimes.
Speaker C:So I think that that's when those episodes that are really powerful and really speak to people are when we do deviate from the plan.
Speaker C:But it can be intimidating at first because you.
Speaker C:You don't have the experience to trust yourself to say, no, I've done this before and I'll be okay.
Speaker C:But then also, you just learn to edit so that when there is a big dead air, long pause, you can just take it out and you can adjust.
Speaker B:Yeah, very true.
Speaker B:I will say so.
Speaker B:I had my first interview back in October that I was the host of, and I was so nervous.
Speaker B:I must have prepared for hours.
Speaker B:And I think I told you right before this, I had gone and gotten a facial and literally got home like 15 minutes before.
Speaker B:And I was like, yeah, I already.
Speaker B:I got this in the bag.
Speaker B:I already know what I'm talking about.
Speaker B:It makes a difference when you plan and you organize and you get your thoughts together.
Speaker B:But I do still have my Trusty pen and writing notes if I need.
Speaker A:To, just in case.
Speaker C:Yes, absolutely.
Speaker B:Now, you talked a little bit earlier about having those conversations with people that are very similar to you.
Speaker B:And we are like one of those too, right?
Speaker B:We both are in the podcasting realm.
Speaker B:I do the growth part, you do the guesting part.
Speaker B:I actually hired you to help.
Speaker B:But before I did that, which, by the way, I asked you on your birthday.
Speaker B:Happy birthday.
Speaker B:Thank you so much.
Speaker B:But before I asked to join your program, I actually asked you, and you were so kind and generous, and that is exactly the type of woman that I think we all need to work with.
Speaker B:So kudos to you for that, for not being like, no, I don't think.
Speaker A:We're a good fit.
Speaker B:But it also shows that it's true.
Speaker B:There's a lot of room for both of us in this, in this industry.
Speaker B:It's not so small that we have to take everybody over.
Speaker B:So thank you for that.
Speaker B:Also in that.
Speaker B:Because this was.
Speaker B:This was kind of my sticky wicket, trying to come up with conversation starters for where I was going to go on my podcasting tours.
Speaker B:How do I come up with topics that are adjacent to the people that I want to talk to?
Speaker B:Like if I have.
Speaker B:If I.
Speaker B:If I'm a coach and then you're in the similar field that I am.
Speaker B:I want to be respectful of your clients.
Speaker B:You want to be respectful of my clients, but we want to share our knowledge.
Speaker A:How do you.
Speaker B:How do you suggest people get around that?
Speaker C:That's where you lean on your offers and what your niche.
Speaker C:I don't know if I love that word, but, like, what sets you apart?
Speaker C:So podcasting, for example, is such a huge umbrella that if we're just part of the podcasting space, that doesn't tell us a whole lot.
Speaker C:You know, when you break that down, I'm in the guesting space, you are in growth.
Speaker C:So someone who has a podcast, they're trying to grow it.
Speaker C:But there's also setup of a new podcast.
Speaker C:There's planning content, there's editing, there's show notes, SEO.
Speaker C:There's like so many parts that we don't even think of, just even in that niche.
Speaker C:Same thing goes with other parts that are very popular, like email marketing.
Speaker C:You could be really good at funnels, you could be really good at welcome sequences.
Speaker C:You could be really good at call to actions and converting a sales sequence.
Speaker C:Like, there's so many different parts of all these different bigger nets that figuring out where you fit in there.
Speaker C:And that doesn't mean you can't do other things or have a bigger scope.
Speaker C:But when you're gonna get on a podcast, one episode isn't big enough to cover every aspect of podcasting, let's say.
Speaker C:So we're hitting that guesting part hard today, and that's that piece where it falls in.
Speaker C:And that works best for one podcast episode because we don't have the attention span to hear about X, Y and Z, more things in that realm.
Speaker C:So lean on what sets you apart from other people and where your specialty lies.
Speaker C:And one question I often ask people is, like, if you had to go on a show tomorrow and you can't prepare, what comes to mind?
Speaker C:Like, what topic are you?
Speaker C:Like, yes, I could talk about this.
Speaker C:No notes needed.
Speaker C:I've got it.
Speaker C:There's probably something there.
Speaker C:And the next part you look at is your offers.
Speaker C:And hopefully you've done the work.
Speaker C:Like we said earlier, that if you're in a good spot, your business confident in your offers, things are really aligned.
Speaker C:Meaning, let's say your lead magnet that matches your paid offer, that matches your dream client.
Speaker C:It all flows together.
Speaker C:When you're set up like that, there's speaking topics in that.
Speaker C:So you know, what are those?
Speaker C:And what would you be talking about for someone then to be like, oh, yeah, I trust her.
Speaker C:She knows her stuff.
Speaker C:Or, I like her style.
Speaker C:Let's go follow her.
Speaker C:Let's get her lead magnet.
Speaker C:Let's take action when we're done listening to that episode.
Speaker C:So looking at all of that is where I come up with speaking topics.
Speaker C:But then when you're trying to find shows, like you said, about being adjacent to you, it's finding that difference.
Speaker C:So one example would be like, I was on a marketing podcast, so I don't do marketing, but podcast guesting is like a different form of marketing.
Speaker C:And her whole show was about marketing yourself and you differently than.
Speaker C:Than just say, like the social media grinder, like what, you know, they tell us air quotes to do.
Speaker C:So that was a perfect fit because there's already people in that audience looking for other ideas to market themselves besides just showing up and creating reels, you know, and blasting content all day.
Speaker C:So does that, does that help those examples help Answer?
Speaker C:It's not a easy, quick answer, but.
Speaker B:Yeah, no, I agree.
Speaker B:And I also think with that, not only just our expertise, but our stories, our own life experiences make it really easy to find those different special niches.
Speaker B:So if you are.
Speaker B:So if you're a priestess and you are talking about mindset and then you're going on another Podcast about mindset, but your way of teaching it, your experiences are going to be totally different.
Speaker B:So that I think makes.
Speaker B:Makes a huge difference when.
Speaker B:When you're talking.
Speaker B:Because I've even done an episode before about podcast guesting.
Speaker B:I'm not an expert on it, but I know enough to be dangerous.
Speaker C:Right.
Speaker C:And you are a host.
Speaker C:So then you.
Speaker C:Like where I started was, oh, I see what not to do because of the bad emails I'm getting and that kind of thing.
Speaker C:So, you know, enough.
Speaker C:The other part of that is, you know, getting those speaking topics written out and I write them as possible episode titles.
Speaker C:Just I think it helps the host, like, see how the episode could be, what it could look like.
Speaker C:It's how we think anyways, so it's just delivering it that way.
Speaker C:But getting that speaking topic listed out to showcase that difference is huge because then that lets the host say, you know, if you just present yourself to a host and say, like, I want to talk about marketing.
Speaker C:They've probably had three marketing people on their show.
Speaker C:But if you've looked and you saw that the three marketing people covered this, this, and this, but you cover this topic over here in marketing, and that's not what they talked about.
Speaker C:Now get a speaking topic written up that showcases that piece of it.
Speaker C:That's a much easier yes, you know, than just saying broadly, like, I wouldn't book shows like I do with the ease that I do.
Speaker C:If I presented it as like, I'm in the podcasting space.
Speaker C:It's because I have that.
Speaker C:It's the guesting specific space and how to do it, not just quantity over quality and that type of thing.
Speaker C:So there's other people out there that would say, get on as many as you can, and that's gonna do it.
Speaker C:And I'm a mom and I don't have time to live like that.
Speaker C:And I want to live in alignment.
Speaker C:And so I have a completely different take on it than that.
Speaker C:And so you kind of have to like, learn yourself and learn your business and get really honest about what is different, what's special about you, and then how can I showcase that off?
Speaker B:So when you are thinking about presenting.
Speaker A:Yourself to a host, how many episodes.
Speaker B:Should you be listening to?
Speaker B:Because if they've had many episodes, you mentioned marketing.
Speaker B:If they've had many episodes on marketing, how do you know that your take.
Speaker A:Is different unless you've listened to the episode?
Speaker C:That's a good point.
Speaker C:And so the simple answer would be like, yeah, definitely go listen to those specific episodes if that's the niche that you're in, oftentimes there won't be that many to listen to.
Speaker C:And if there are, then maybe that maybe move on from that podcast too.
Speaker C:Like if there's 10 episodes of different marketing pieces, maybe they've had enough marketing and there's plenty of podcasts so you could move on.
Speaker C:But the short answer would be like, yes, you do need to probably go listen to those or hop around during those episodes just to hear their take and make sure yours is different so that you can present that.
Speaker C:But the speedy, speedier version of that would be just to move on to the next show because there's so many out there that you could, you could certainly find the next one that would be a good fit too.
Speaker B:What I have found, so I've done some research trying to find episodes on my own before I hired you.
Speaker B:And so I would go and look at like the top episodes or the top podcasts and just try to find somebody in my niche to talk to.
Speaker B:And what I found when I was doing this live for my group actually was that several of them were no longer actually even publishing.
Speaker B:It's amazing to see how many people aren't actually continuing to publish, but still have a lot of, a lot of cloud in the categories in the fields having having numbers there.
Speaker B:So.
Speaker C:Right.
Speaker C:That goes to show you that your one guesting experience, like that one episode that like airs could last over a year long.
Speaker C:I mean it's going to stay there, it's going to be searchable.
Speaker C:So it's really powerful in that regard that I think it's that and blogging essentially are the two forms that are such long form content.
Speaker C:And that's why this is where I feel my time is best spent, because of that long reach that it does have.
Speaker C:But those are things to check before you pitch a show because you're going to irritate the host.
Speaker C:If one you got to look to see, have they even had guests?
Speaker C:Some people don't have guests.
Speaker C:So you can be annoying in that way if you.
Speaker C:Because if you look and there's never another person on the show, they don't take guests, don't pitch them, they'll be irritated with you because they're going to know you didn't really do your homework as deeply as you should have.
Speaker C:So yeah, those are things to look for.
Speaker C:When's their last most recent episode?
Speaker C:Are they posting consistently?
Speaker C:Because those.
Speaker C:If they're not, then those might be ones you want to skip.
Speaker C:You know, there are plenty that are still active we want to Lean towards those.
Speaker C:Otherwise you could get in a situation where, and this has happened to me before, where you've recorded with them, but then they just stop and they never air your episode because for whatever reason, life happens and they put their podcast on pause and that's okay.
Speaker C:But you can avoid a lot of that by checking those types of things when you're searching for the podcast.
Speaker B:I actually have a thought process around it when you do an interview.
Speaker B:I saw somebody on Threads recently and she said, you know, I've done a lot of interviews lately and none of the hosts have released it, and I have my own thoughts on this, but I would love to know what your thoughts are on when you do an interview and the host just never releases.
Speaker B:What do you think?
Speaker C:Well, early on, when I started dabbling in this, my first one that I did, and I was just excited to be on there, and I had no plan and I can look back and laugh because I was all over the place.
Speaker C:I was so thrilled.
Speaker C:I shared my whole life story in the introduction.
Speaker C:That kind of thing that didn't air.
Speaker C:And to me, that just shows that host really knew that that episode was so scattered.
Speaker C:So that could be one thing that it's.
Speaker C:But.
Speaker C:But I would have loved if she would have told me that she wasn't gonna air it.
Speaker C:Cause she didn't.
Speaker C:And I just kept like, hmm, interesting.
Speaker C:I'm just waiting.
Speaker C:But I learned a lot from that experience.
Speaker C:The other thing is sometimes truly they just end their podcast.
Speaker C:And I have been communicated that, hey, I'm, you know, for whatever reason, whether it's mental health or it's a pivot, and they're pausing it.
Speaker C:So I think in that instance, it is what it is.
Speaker C:There's not a lot to do about it.
Speaker C:It's unfortunate that you spent some time, but, oh, well, you just had another rep in talking about yourself and becoming a better speaker is what I think.
Speaker C:There's always positive.
Speaker C:But then, you know, there are other parts or other options where maybe they didn't want to air it, or maybe.
Speaker C:Maybe your talk didn't go as well.
Speaker C:But if you're really curious about it and you have feel like you have no idea why they didn't air it, you could reach out and ask and if you're open to that feedback, because maybe they will give you some information that you're like, oh, I could work on that, or I could adjust that.
Speaker C:You know, it doesn't happen that often.
Speaker C:I don't think from what I've seen or my clients, but it does happen.
Speaker C:What's your take on it?
Speaker B:I think that there's a lot of reasons why a host may not do it.
Speaker B:Like some of them you said, maybe they are, you know, moving into seasons, maybe they're pivoting or something like that.
Speaker B:But I also feel like I know I have one client and she did a fabulous interview with someone and then she said, it doesn't fit my audience.
Speaker B:It doesn't.
Speaker B:Even though we're.
Speaker B:We are coaching adjacent.
Speaker B:She was more in one realm, one area of spirituality, and I'm in another.
Speaker B:And I would like to move in this more light positive area rather than the.
Speaker B:It was a. I believe the woman that I'm talking about, she was.
Speaker B:She had interviewed a pagan witch and she was more of like a light goddess type person.
Speaker B:And while the interview was great, I thought it was great.
Speaker B:I edited it, I did the production on it.
Speaker B:I thought it was fantastic.
Speaker B:But she said, you know, I just don't want to bring my.
Speaker B:My clients down that darker path.
Speaker B:And I thought, I understand that.
Speaker B:I actually respect that.
Speaker B:I gave her kudos for that because it wasn't a good fit for her audience in the long run of the direction she decided to go.
Speaker B:Even though maybe originally she thought, let's explore that side, then it was no.
Speaker B:I think my audience want to go that way.
Speaker B:So I think it's okay.
Speaker B:I actually do.
Speaker B:And realistically, if they don't air it, you still got a little bit of more experience on the.
Speaker B:On the guesting side.
Speaker B:You got a little bit more succinct on your conversation.
Speaker B:Maybe something.
Speaker B:You've got to take away a good, a positive out of it one way or another.
Speaker C:Definitely.
Speaker C:And with the strategy that I use and teach, hopefully that doesn't happen very often.
Speaker C:Right.
Speaker C:Hopefully that's really rare because of doing that homework and checking for alignment.
Speaker C:I do think sometimes you get on the interview though, and you can go down rabbit holes and you could get done.
Speaker C:I've done that in production of my own show where like, I had a friend on and we went completely derailed from the plan and we got done.
Speaker C:And I thought, I don't know if we either of us feel good about all of that being aired.
Speaker C:So let's not, you know, so there is that.
Speaker C:But hopefully if you follow the strategy of checking for alignment and checking, you know, what are they about, that that will be really limited for you in the future.
Speaker B:Yeah, I had on a woman and she was doing.
Speaker B:Talking about AI.
Speaker B:Valerie Dumont was.
Speaker B:Was the name of her.
Speaker B:And there was an entire Conversation.
Speaker B:An entire question that I asked that at the end I thought was just too stuffy, too, like, it just.
Speaker B:It sounded like a robot had asked it, like I asked it, but it just sounded really stuffy.
Speaker B:And I took that entire segment out.
Speaker B:So that's another thing about podcast guesting.
Speaker B:Like, you could have, like, this really amazing, like, conversation and then be like, I thought I talked about this.
Speaker B:It's never made it.
Speaker C:I've done that in editing.
Speaker C:Yep, I've done that in editing my own too.
Speaker C:If we went down a tangent and I'm like, you know, I like this part, but I don't necessarily want all of this.
Speaker C:Or, you know, I like to keep my episodes like, under 30 minutes for busy moms to get quick things.
Speaker C:So I might pull something out that I don't feel is as valuable, but that definitely can happen.
Speaker C:And some people just don't edit, so that might be.
Speaker C:I do suggest to clients that you can ask.
Speaker C:That's fair game.
Speaker C:That's.
Speaker C:That's a respectable question.
Speaker C:Like, no host is going to be mad if you want to ask beforehand.
Speaker C:Hey, just wondering, do you do any light editing or is this a straight shot?
Speaker C:Because you kind of have to get in a different mental plan either way.
Speaker C:Can you pause and say, nevermind, let me restate that, or do you have to keep it going?
Speaker C:And that's two different things.
Speaker C:And it's nice to know that ahead of time.
Speaker C:So if you're nervous, that can ease your mind if you know that ahead of time.
Speaker B:And I actually have a lot of clients that do that, and they'll say, kim, can you take that last section out?
Speaker B:We're going to start over.
Speaker B:Or at the very beginning, I hear them having the green screen conversations or the green room conversations, and it's.
Speaker B:You can, if you need to restart, just tell us and we'll take it out.
Speaker B:The production team will take it out.
Speaker B:So, yeah, that happens all the time if you have editing and you do that.
Speaker B:But I do know a lot of people that just go straight on, straight through, straight through to mourn.
Speaker C:Yes, to each their own.
Speaker C:That's just style and difference.
Speaker C:I like a little edit because I want it to be efficient and I want the information.
Speaker C:I want both parties to sound so good that that's what I like.
Speaker C:But some people just love that.
Speaker C:Uncut, unfiltered, real.
Speaker A:Yeah, yeah.
Speaker B:Depends on your listeners.
Speaker B:Depends on your style, for sure.
Speaker A:Yeah.
Speaker B:So if somebody wants to get started with podcast guesting, where.
Speaker B:Where are they going to start and how can you help?
Speaker B:Sure.
Speaker C:Yeah.
Speaker C:Start with your speaking topics.
Speaker C:So that's going to be your guiding light of searching for the right podcasts and knowing what audiences would want that topic and making sure that aligns with your offer.
Speaker C:And we've already kind of discussed how I would start and go about that.
Speaker C:So do that.
Speaker C:That's a great place to start.
Speaker C:And then share those speaking topics.
Speaker C:That could be a threads post once a week where you're like, I want to guest on podcasts.
Speaker C:I know I could bring a lot of value with these three topics and put that out there.
Speaker C:Because you don't get to guest on podcasts.
Speaker C:If nobody knows you want to guest on podcasts, that's one thing.
Speaker C:But the next step, I would say, is go ahead and head to my free community.
Speaker C:It's called the podcast matchmaking community community.
Speaker C:And it's for hosts looking for guests and guests looking for shows to be on.
Speaker C:So it's very low lift.
Speaker C:You get in there.
Speaker C:And depending on which one you are, there's a quick form where you can share your speaking topics or the topics you're looking to have on your show and how you want to be contacted.
Speaker C:And that list is growing.
Speaker C:And you have access to each other's.
Speaker C:So you.
Speaker C:You'll have that right away and kind of skip the cold pitch and things and just say, I'm in the community with you.
Speaker C:And I saw you're looking for this and I do this.
Speaker C:So that's a great place to start.
Speaker C:Start.
Speaker C:And that's a growing list.
Speaker C:It.
Speaker C:It's growing.
Speaker C:It's been so fun to watch.
Speaker C:I launched it in November and it's March 19th today when we're recording, and we're over 360 people.
Speaker C:So it's growing every week.
Speaker C:And so I hope it could be a really great resource to get people started with this because I just love that podcasting helps people share their message and that as a coach and with you, a growth podcasting space, that we get to help people do that more.
Speaker C:More.
Speaker C:Because I know how impactful it is when I started listening to podcasts and feeling just validated and seen.
Speaker C:And that's what I love that podcasts can do for other people.
Speaker B:I love that.
Speaker B:I love that.
Speaker B:And so you also will help people one on one.
Speaker B:And I know that you did a fantastic job with me.
Speaker B:I still have.
Speaker B:I still have people to reach out to because I'm.
Speaker B:I'm a stickler.
Speaker B:I need to listen to their episodes.
Speaker A:Good.
Speaker B:Have to.
Speaker B:So I want to make sure it's a good fit for Me too.
Speaker B:So how can someone get into your program?
Speaker B:How can somebody do that with you?
Speaker C:Sure, you can head to the links in any of my bios, my name.
Speaker C:You can find me at Candice Dudley on threads and Instagram.
Speaker C:And then the podcast tour is the offer you are referring to.
Speaker C:And we work one on one and pretty much I do the lifting and lay out your whole strategy, your speaking topics and all of that for you, pitching template and that kind of thing, as well as a full tracker with all the contact information for shows that I think are a great aligned fit for you to start reaching out to and pitching.
Speaker B:Yeah, it's a great, great opportunity for anybody that is interested in, in guesting and just needs that little push.
Speaker B:Cause that's what I felt.
Speaker B:I just felt like I could do this on my own.
Speaker B:But you know what?
Speaker B:There's an expert out there that knows how to do this and let her take over.
Speaker B:And I love supporting other other.
Speaker C:Oh yes, yes.
Speaker C:I think what you said you were like when I sent you your speaking topics, you're like, oh, I'm so close to my business, it's hard to see.
Speaker C:And that's true for me too.
Speaker C:My coach pulls things out and I'm like, oh, genius.
Speaker C:How did you.
Speaker C:I did not see this.
Speaker C:I could have sat and looked at this for how long and I never would have seen this.
Speaker C:So we are really close to our own businesses and so it is helpful for someone to lay that foundation and groundwork out for you because while guesting can be just a really fun thing, we can also make it so strategic and genuine that it can also be a very big visibility boosting tool for your business.
Speaker B:All right, so your podcast is podcasting mentor.
Speaker B:What is the first episode they should start listening to today?
Speaker C:Oh, I wish I had like the number.
Speaker C:But the, the solo episodes are all about podcast guesting.
Speaker C:So go hit one of those.
Speaker C:I have amazing guests on.
Speaker C:But if you are specifically looking for guesting tips, I pretty much share everything.
Speaker C:So scan the titles, you'll find one.
Speaker C:If you're worried about the pitch, there's one on that.
Speaker C:If you're worried about getting speaking topics set up, there's one on that.
Speaker C:Basically any little piece of it, of the process that I use, it's in an episode.
Speaker C:You're.
Speaker C:You can go binge them and find it.
Speaker B:I have been binging them.
Speaker B:They are great.
Speaker B:I love them.
Speaker B:And the latest one I listened to, I think just came out this week was your five Q and A's.
Speaker B:And I love that you pulled that that's such a great topic or like a great solo topic because people do ask all these questions.
Speaker B:So if you haven't, I will actually put the number of that in the show notes so people can find that because I know I was trying to, trying to do my recon right here for a second.
Speaker C:Yes, that's a good one because those were five specific questions that people had written to me when I posted on threads and requested it.
Speaker C:So that was fun to get to answer.
Speaker C:Like what people actually wonder because again, you're so close to the process.
Speaker C:You're like, it's just this, this and this.
Speaker C:That's what it is.
Speaker C:Take it and run.
Speaker C:But then people have follow up questions that let you go a little deeper.
Speaker C:So that.
Speaker C:That is a good one.
Speaker B:Excellent.
Speaker B:All right, Candice, tell them where they can find you.
Speaker B:Make sure you spell your name because I know it's not with an I.
Speaker C:Yes, Candace.
Speaker C:With an A C, A N D A C E. Dudley.
Speaker C:How it sounds?
Speaker C:D U, L D U, D L E Y.
Speaker C:And that's my website.
Speaker C:So Candice dudley.com as well as threads and Instagram where I hang out the most at.
Speaker C:Candace Dudley.
Speaker B:Fantastic.
Speaker B:Thank you so much for being on today.
Speaker B:I love talking to you.
Speaker B:This is great.
Speaker C:This was awesome.
Speaker C:Thanks for having me.
Speaker B:Thank you so much for being here and spending this time with me today.
Speaker B:If you're ready to deepen your visibility and grow your podcast in a way that feels aligned, come join my email list at kp.
Speaker B:Where I share exclusive guidance, support, and next steps.
Speaker B:And if this episode resonated, I'd be so honored if you left a review on Apple Podcasts.
Speaker B:It's one of the most powerful ways to support the show and help other spiritual women discover it.
Speaker B:Until next time, keep showing up and sharing your voice.